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Queens of Influence: 4 Female Creators On The Success Radar

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Happy Women’s Day!

You may have seen them online (Thank your choices), you may have not (blame the algorithm).

You may like their content, and follow them virtually, you may not.

But we assure you that, they are here to stay, grow & inspire many more than they already do now.

This Woman’s Day, here are 4 Women Reel-fluencers, we are absolutely in awe of. They all share traits that not only display their self-confidence but also almost every time aim to inspire their followers.

As successful female creators, they teach us to dream big, believe in ourselves, build our community & take everyone on a journey of growth.

Sobia Ameen

sobia ameen - the reelstars

Her Instagram bio says “Your Next Muse”, well duh, absolutely.

The girl who went viral in the green dress by Masaba has been the face of many brand campaigns since. 

She is funny, sassy, stylish & what makes her even more likeable is that she is so relatable too.

She lip-syncs to Bollywood dialogues with spot-on expressions wearing bold prints which she carries like the diva that she is.

We love how she carries herself & has carved her own aesthetic even when working with brands. We are sure her followers are not just cheering on her but also taking notes on how they can be as cool as her.

Nancy Tyagi

nancy tyagi - the reelstars

In the plethora of GRWM (Get Ready With Me) content, she started “Outfits from scratch” reels. It is only a reel but the amount of time & effort it takes makes one appreciate it even more.

She is about to reach her goal of 100 outfits from scratch soon & in this journey, she has grown into a confident young woman. As much as it will be an accomplishment for her, it is also a guidebook for all the young girls & boys to watch & learn if you are consistent & disciplined, you will get there sooner or later.

One can see the transition in her confidence through the content & can be sure of all the greater things she will accomplish in future. 

Dr. Trinetra Haldar Gummaraju

trinetra -  the reelstars

This Forbes 2022, 30 under 30 Doctor turned Actor is the embodiment of grace & spunk all together. Her journey although different than many has been possible only because she believes in herself.

When she said, It may be just a nose pin or jhumka for some, but it is comfort & happiness for someone, it resonated with so many of her followers.

Trinetra Haldar has been using her voice for all things she truly believes, be it her transition journey, bullying, queerphobia in society, mental health & also challenges faced by the LGBTQIA+ community.

It is her sheer determination that has led to her being an influential persona today who is & will give wings to young individuals to dare to fly.

Malvika Sitlani

malvika sitlani - the reelstars

One of the OG Beauty Influencers in India how we love her. But over the years, she has proved there is so much more to her. 

From building her Virtual Community to walking the Cannes red carpet with L’oreal to Owning her Beauty brand to sharing her motherhood journey with her followers.

Fame does bring in a pretence, but not this woman. She is as authentic & honest in the journey & sharing with her followers as she was when she began.

These are just 4 women but there are so many more whom we are yet to discover & be inspired by. They may be around you, in the metro, in the movie theatre, in your workspace, or your own home.

Being in the Public eye is not easy, one is not always only praised, and one also goes through rejection, criticism, and trolling. But when these female creators took the stage, they made sure to speak through their content, share their journey & make sure that their voice is loud & clear.

 

A Media Solutions Professional with a keen eye on all things in-trend. He is a fashion & cine enthusiast. Has recently forayed into writing "readable" fashion content & loves to curate look-books.

Beauty

Beauty Influencer Shraddha Gurung is All About Self-Love

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Beauty Influencer Shraddha Gurung is Raising the Bar - The Reelstars

Influencer Shraddha Gurung, 27, popularly known as @lilmissgurung, has a passion for creating diverse content, including beauty, fashion, dancing, and recently cooking on her new page @cookmayasanga. Shraddha is also a body-positive and mental health advocate who encourages her followers to embrace themselves in every shape and size. Born and raised in Noida, Uttar Pradesh, she has been an assistant beauty producer for the last seven years. 

Brand Collaborations

Being a beauty creator, Shraddha has collaborated with many brands, including MAC, Clinique, Nykaa, Kay Beauty, Chambor, Gillette, Biolage, Matrix, and Cin Cin Fashion. Along with five others, she was the face of Estee Lauder’s ‘My Shade, My Story’ campaign. 

Shraddha’s background 

It’s no longer casual to be bullied over looks, body sizes, or skin tones due to equal opportunities without any beauty biases. Whether in the entertainment or cosmetic industries, supporting talent matters the most. 

As a kid, she was bullied because of her Nepalese facial features and prominent forehead. It bothered her a lot, but eventually, she became a body positive influencer who started feeling comfortable with herself. 

She is a beauty and hair expert making beauty and fashion videos. Recreating celebrity makeup looks is one of her favourite content formats. From sharing makeup tutorials to clothing hauls, she is an interesting content creator. Giving importance to mental health has greatly impacted her journey with unfiltered content, innovative and informative polls, videos, and interviews.

Being a content creator, Shraddha Gurung has a massive fanbase of 255K on Instagram and 78.2K subscribers on YouTube. 

She started developing an interest in vlogging when she worked for POPxo, a digital community for women. She has always wanted to make a career and study mass media while being a loyal fashionista. 

Shraddha started off by reading the blogs of many bloggers, did an internship, got a job opportunity as a video talent at POPxo, and went on to work there for more than 7 years. She became the Beauty Producer for their YouTube channel.

As an influencer, Shraddha Gurung is a great example of a content creator who talks about her self-love and mental health, which is the need of the hour. Follow her for engaging fashion and beauty content. 

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World’s First AI Beauty Pageant Queen, “Miss AI,” is Kenza Leyli!

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World's First AI Beauty Pageant Queen, "Miss AI," is Kenza Leyli - The Reelstars

Hijabi lady Kenza Leyli is an AI activist and influencer who won the world’s first “Miss AI” title. She was one among the top 10 out of 1500 AI-generated models worldwide.

Kenza Leyli is crowned as “Miss AI” followed by the first and second runner up i.e. Lalina from France and Olivia C from Portugal, respectively.

Miss AI Beauty Pageant

The Fanvue World AI Creator Awards (WAICAs) launched the world’s first artificial intelligence beauty pageant, competing for a prize of $20,000 (approximately Rs. 16,70,666) with AI-generated images and influencers. They aimed to celebrate the technical skill and the effort behind creating these AI models worldwide.

ai influencer zara - The Reelstars

The Fanvue Miss AI pageant contestants also included an Indian AI contestant named Zara Sharavari in the top 10 finalists. These winners were announced at an online awards ceremony.

Miss AI Kenza Leyli has over 193,000 Instagram followers. She is closely connected to Moroccan culture and content and aims to contribute to women’s empowerment in Morocco and the Middle East while in the influencer market.

Judges of “Miss AI”

Industry experts and AI influencers judged the AI models based on beauty, tech, and social clout. These contestants will be given a point-based score in each category, and each entrant will be given an overall score.

AI beauty pageants were also asked questions like traditional beauty pageants. One question was, “What would be your one dream to make the world a better place?”

Kenza Layli - the reel stars

In Kenza’s acceptance speech, she expressed gratitude for her win: “I am incredibly grateful for this opportunity to represent AI creators and to advocate passionately for the positive impact of Artificial Intelligence. Winning Miss AI motivates me even more to continue my work in advancing AI technology.”

Kenza also said, “AI is a tool designed to complement human capabilities, not replace them. By showcasing AI’s potential for innovation and positive impact, I aim to dispel fears and promote acceptance and collaboration between humans and AI. Through education and positive examples, we can foster a more informed and optimistic view of AI’s role in our society.”

The Miss AI beauty pageant celebrated tech advancements that enhance the potential perpetuation of unrealistic beauty standards.

Using AI on social media platforms warrants scrutiny and regulation. It is not as harmful as deepfakes, which impact one’s mental health, self-esteem, and societal image.

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Beauty

Brown Beauty Creators Every Brown Girl Needs to Follow

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Brown Beauty Creators Every Brown Girl Needs to Follow - The Reelstars

Embrace your beauty with these inspiring beauty creators every brown girl should follow. In a world where fair skin tones previously dominated, these influencers celebrate and empower brown beauty, promoting self-acceptance and confidence in your own skin.

Top Brown Beauty Creators: 

Debasree Banerjee @debasreee

Instagram followers: 300K

Debasree Banerjee is a beauty influencer who is in love with graphic liners. Debasree is also a certified Vinyasa Yoga Teacher. 

This beauty and lifestyle blogger is based in Assam. Her videos ring around cosmetics, beauty, and lifestyle, answering all of your inquiries regarding skincare and covering all the “unspoken beauty” topics.

Debasree is also the founder of #debasree, a cosmetic brand with co-founder Nikita Nariani. This gender-neutral company offers clean beauty products that are vegan and cruelty-free. 

She was recently seen flaunting her babymoon reels:

Here is a makeup trend she demonstrates:

Arshia Moorjani @arshiamoorjani

Instagram followers: 475K

Arshia Moorjani is an Indian-American brown beauty influencer currently based in New York. Her content is focused on beauty products that work beautifully on brown skin tones. She also loves sharing content based on lifestyle, fashion, and motherhood. 

Arshia studied Fashion Merchandising at the Fashion Institute of Technology while working side by side in the fashion industry. Previously, she worked as a makeup artist at Sephora and MAC. Eventually, she dropped out of college but continued her career in fashion corporate before switching to Cosmopolitan India as an Editor.

During her journey at Cosmopolitan India, she wondered if there was a lack of South Asian content creators who focused on beauty, and she decided to fill that void. 

Here are some brown skin tone-friendly lipsticks:

Sathya Priya @sathyapriya_mua

Instagram followers: 63.6K

Sathya Priya is a brownie makeup artist who believes in enhancing herself the way she is. Be it anything and everything in the makeup and beauty industry, Sathya Priya loves it. She creates unfiltered, dusky makeup videos, which gives more confidence to the brown skin tone girlies. 

If you need a chic look with accurate finishing, Sathya Priya is one of the best MUAs to follow. She can help you look mind-blowing and Instagram-ready. 

Here is a makeup tutorial by her:

Susmitha @brown_girl_susmitha

Instagram followers: 161K

Susmitha is truly an inspiration for brown-skinned girls because she believes in adoring herself the way she is. She is based in Hanamkonda, Telengana. 

Suggesting the best makeup products for dusky skin tones and demonstrating all those products on her skin is what her content talks about. She creates terrific high-quality makeup tutorials with some fantastic products suiting your beautiful dusky skin.

Here are some brown lip oil swatches by her:

These brown beauty creators are here to motivate you and help you shine in your skin tone. Every brown girl must follow these renowned brown beauty creators.

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