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Ditch Fast Fashion, Embrace Slow Style with Sustainable Influencers

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Fast fashion – it’s cheap, trendy, and everywhere. But what lurks behind those trendy outfits? A colossal environmental footprint and unethical production practices. Thankfully, a new wave of fashion is rising – slow fashion – and it’s not just about wearing hemp clothes and Birkenstocks. It’s about conscious consumption, timeless style, and looking good while doing good for the planet.

Here’s why slow fashion is the future and how you can embrace it with the help of some amazing sustainable fashion influencers:

The Dark Side of Fast Fashion

Fast fashion thrives on cheap clothing produced quickly to keep up with fleeting trends. From water pollution caused by dyeing to the massive carbon footprint of production and transportation, fast fashion wreaks havoc on the environment. Low wages, unsafe working conditions, and long hours are often the reality for garment workers in fast fashion supply chains. Unsold clothes and garments quickly become landfill fodder, adding to our ever-growing waste problem.

Slow Fashion: A Sustainable Alternative

Slow fashion promotes a complete overhaul of our approach to clothes. However, here’s what it’s all about:

  • Quality Over Quantity: Invest in well-made, timeless pieces that will last for years, not seasons.
  • Embrace Secondhand: Thrift stores and online marketplaces are treasure troves of unique finds, giving clothes a second life.
  • Support Ethical Brands: Research brands that prioritize sustainability, fair labor practices, and eco-friendly materials.
  • Learn to Care: Wash clothes less often, mend rips and tears, and embrace the idea of “loved-in” items.

Sustainable Fashion Influencers Who Inspire:

Soumya (@greenfeetcleanfeet)

Fight the urge for impulse buys! Soumya’s “No Buy Challenge” encourages taking a break from mindless consumerism. Besides, by reassessing your needs and focusing on intentional purchases, you can break the fast fashion cycle.

Pallavi aka Modaninja (@modaninja)

Nature meets fashion on Pallavi’s Instagram feed. This influencer not only showcases sustainable styles but also educates us about the dark side of fast fashion and the importance of ethical practices.

Aditi Mayer (@aditimayer)

Sustainability activist Aditi found her calling when she learned of the Rana Plaza factory collapse in Bangladesh. From then on, she made it her mission to promote slow fashion and educate more people about the perils of fast fashion, ethical manufacturing process and more. Besides, her visually-compelling Instagram feed is all you need to be convinced of how beautiful slow fashion can be!

Ankita Katuri (@kitakaturi)

Ankita’s a champion for ethnic and sustainable fashion. Moreover, she promotes the beauty and versatility of traditional Indian clothing, showcasing how local businesses offer sustainable style choices.

Pankti Pandey (@zerowasteadda)

While Pankti doesn’t solely focus on fashion, her zero-waste philosophy extends to your wardrobe. However, learn how to care for clothes properly and embrace minimalism, leading to a more sustainable approach to dressing.

Following these influencers and embracing the principles of slow fashion is a powerful step towards a more sustainable future. Remember, looking good doesn’t have to cost the Earth. By making conscious choices and embracing timeless style, you can be a fashion revolutionary!

Wielding a keyboard for a katana for 11+ years, Anusuya is a content samurai by day, slaying mediocrity with creativity. This Calcutta-born and Bengaluru-raised girl spent her formative years in boarding school, reading Enid Blyton under the covers. Her tourism degree makes her a travel writing wiz, but Anusuya loves crafting compelling content across all realms; social media posts that pop to website copy that sells. When she's not hunched over her laptop, you'll find her creating Pinterest boards for her next vacation or binge-watching Asian dramas.

Fashion

Who Wore What at Cannes 2024 This Week? Creator Edition

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The 2024 Cannes Film Festival is in full swing, and this year, the Indian creator contingent is making a serious splash. From fashionistas to comedians, these talented individuals are showcasing their unique styles and personalities on the world stage.

So, Who Wore What? We’ve Got The Deets!

Leading the pack is Ankush Bahuguna, brought his signature charm and fashion sense to Cannes in this Torani outfit. His “Ombre Brows” look is redefining masculinity in the beauty world. While his Instagram stories capture the glamorous red carpet moments, we recommend you follow his broadcast channel. That’s where he’s been revealing the hilarious behind-the-scenes chaos, reminding us that even celebrities get nervous (especially about tripping on the red carpet!).

Vishnu Kaushal, just made his debut at Cannes with the Brut India team. Vishnu, sporting a Rahul Mishra creation, is proof that the journey from making funny bedroom videos to slaying the red carpet in the French Riviera is possible.

Niharika NM, a triple threat with a background in makeup artistry, comedy, and acting, walks the Cannes red carpet for the third time this year. This popular creator even made her Hollywood debut in Netflix’s “Big Mouth” alongside Priyanka Chopra and Jordan Peele. And boy is she turning heads with her “lemon drop” Saafiya gown at the Riviera this week!

Rahi Chadda is a British-Indian fashion influencer based in London and this year he’s gracing the Cannes Film Festival yet again. Rahi, known for his collaborations with leading fashion houses like Dior, Gucci, and Louis Vuitton, brings his impeccable fashion sense to the red carpet.

Viraj Ghelani, the comedic genius behind viral content on platforms like Dice Media and FilterCopy, is sure to bring laughter to the Cannes carpet. Viraj’s infectious charm is a standout, further amplified by his stylish Alok & Harsh ensemble. Adding a cherry on top, Viraj even managed to meet Chris Hemsworth at a premiere!

Aastha Shah, a Mumbai-based content creator, is breaking barriers and redefining beauty standards at Cannes. Aastha, with her nearly one million followers, embodies inclusivity and representation for women with vitiligo on the red carpet. Her princessy gown by DOLLYJ, paired with a messy bun and subtle smoky eye, was the perfect way to kick off her Cannes debut.

Karishma Gangwal, also known as RJ Karishma, is another name lighting up the Cannes red carpet. Known for her off-screen elegance and on-screen humor, Karishma turned heads at the “Furiosa – A Mad Max Saga” premiere in a vibrant gown by Neharika by Nour.

So, which one’s your favourite this week?

These Indian creators are not only showcasing their talents on the international front but also proving that fashion, humor, and inclusivity can come together to create a truly captivating presence. The Cannes Film Festival is undoubtedly richer with their participation. While there might be some hits and misses with outfits, we love seeing our favourite Indian creators on the global stage!

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Influencers Who Slay The Stylish Mom Look!

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“There’s no way I’m going to go shopping in the maternity aisle” said Rihanna when she got pregnant. She rocked some of her best looks showing off her baby bump. Post-baby delivery as well, Rihanna continued to slay in her fashion game. There’s still a lot of stigmas around how a to-be mom or new mom should dress up. Thanks to our ReelStars who have embraced motherhood recently & who are to-be moms, they are paving the way for making the mom’s life look stylish too. It doesn’t have to be a stereotype. Yes, it has to be functional & comfy but it doesn’t have to be uncool. With Mother’s Day around the corner, here are some of the ReelStars who are loved for their fashion game as they continue to serve the perfect “stylish mom look”.

Aayushi Bangur

If we had to categorise Aayushi’s style it would be comfy & chic, & not necessarily in the same order. Aayushi recently celebrated the 2nd birthday of her daughter and it is noticeable that she continues to stay chic. Besides, we love the matchy-matchy outfits of this mother-daughter duo.

Urmi Daga

Urmi is a true fashionista. Her Insta-feed is filled with pictures that can easily be a mood board for varied mom styles. Be it Desi Girl vibes or Pinteresty, she never disappoints.

 Alanna Pandey

If the WEST has the Kar-Jenners, we have Alanna when it comes to giving unmatched aesthetics. From her wedding to her pregnancy announcement, everything has been captured & made to mom look absolutely insta-worthy. She continues to globetrotter with her husband & continues to smash the maternity fashion scene. 

Natasha Luthra

She embraces her every curve & looks determined to give her followers multiple stylised options which they can opt for in their journey. From Suits to sequins to saris, she has donned everything with so much oomph.

The OG Desi International Influencer who doesn’t seem to catch a break, after strutting through fashion weeks. Furthermore, she toured for her new book launch “She’ll Never Make It” (Can’t wait to read it).

She recently announced she is expecting her 2nd baby & it should have come with a disclaimer. Moreover, because we are sure it is going to be a fashion-filled riot of looks. Some of her 1st pregnancy fashion looks are still unrivalled.

Mothers are all-rounder. Everyone around her has portrayed her like that & whether she wants it or not, she likes it or not, she goes with the flow of sticking to everyone’s expectations & pushes to be an all-rounder & almost every time she makes it happen & we (conveniently) believe it. She doesn’t have to. 

It’s 2024, and thanks to pop culture & influencers sharing their experience openly. However, the message is reaching a much wider audience that moms don’t have to do it all.

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Indian Beauties Bloom at the Met Gala 2024: A Garden of Time

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The 2024 Met Gala, themed “The Garden of Time,” witnessed a vibrant display of fashion interpretations that paid homage to the beauty and history of garments. This year, the Indian contingent blossomed on the red carpet, showcasing a stunning fusion of heritage and modern elegance. While not all of these Indian-origin beauties live in the country, they did more than justice to representing us! Here’s a closer look at the Indians who bloomed in the Garden of Time:

Isha Ambani

Isha Ambani, the daughter of India’s wealthiest man, was the cynosure of all eyes at the 2024 Met Gala. She opted for a couture saree gown by Rahul Mishra, featuring a stunning long floral train. The intricate embroidery and meticulous attention to detail transformed the traditional saree into a blooming masterpiece, perfectly embodying the spirit of the “Garden of Time” theme.

Alia Bhatt

Alia Bhatt, a rising Bollywood star, made a stunning second Met Gala appearance. Clad in a custom-designed, mint-green Sabyasachi saree, she embodied a timeless elegance that echoed the enduring beauty of a garden. The intricate threadwork and 23-foot train paid homage to both the theme and Indian craftsmanship, creating a vision that seemed to have bloomed from the annals of fashion history.

Mona Patel

mona patel at the met - the reel stars

Mona Patel, Indian entrepreneur and philanthropist based in the US, made her much anticipated Met Gala debut in an off-shoulder gown by Iris Van Herpen. The gown, inspired by fluttering butterflies, captured the fleeting nature of time and the whimsical beauty of a flourishing garden.

Natasha Poonawalla

natasha poonawala - the reel stars

Known for her bold fashion choices, Natasha Poonawalla did not disappoint. This year, she donned a custom Maison Margiela gown designed by John Galliano. The black dress, adorned with shimmering stars and constellations, captured the vastness of cosmic time with a touch of modern glamour, resembling a celestial garden sparkling against the night sky.

Ambika Mod

ambika mod - the reelstars

Rising star Ambika Mod, making her red carpet debut, looked chic in a monochrome Loewe gown, a modern interpretation of timelessness that fit seamlessly into the Garden of Time theme.

Simone Ashley

simone-ashley-attends-the-2024-met-gala- the reel stars

Simone Ashley, the breakout star of Bridgerton, made her Met Gala debut in a cut-out navy blue dress by Prabal Gurung. The dress, adorned with subtle floral accents, echoed the theme of a blooming garden while maintaining a modern silhouette, further highlighting the work of an Indian designer who masterfully blends tradition and contemporary style.

Mindy Kaling

mindy kaling at the met - the reel stars

Mindy Kaling opted for a sculpted nude couture gown by Gaurav Gupta, showcasing the talent of Indian designers who are pushing the boundaries of modern fashion, adding a fresh bloom to the garden.

Sudha Reddy

sudha reddy - the reel stars

Businesswoman Sudha Reddy donned a custom Tarun Tahiliani ivory silk dress, a classic and elegant creation that stood the test of time, just like a cherished bloom in a well-tended garden. She accessorized with dazzling jewels from her personal collection, adding a touch of timeless sparkle that resonated with the theme. This marked her second Met Gala appearance, further solidifying the growing presence of Indian fashion enthusiasts at this prestigious event.

That’s a wrap!

The 2024 Met Gala was a celebration not just of fashion, but also of the global impact of Indian creativity. From Bollywood stars to rising designers, the Indian contingent brought a unique blend of heritage and innovation to the red carpet. Their blooming creations, inspired by the “Garden of Time” theme, left a lasting impression on the world of fashion, proving that Indian fashion is a flourishing force on the global stage.

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