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Who Wore What at Cannes 2024 This Week? Creator Edition

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cannes 2024 - the reel stars

The 2024 Cannes Film Festival is in full swing, and this year, the Indian creator contingent is making a serious splash. From fashionistas to comedians, these talented individuals are showcasing their unique styles and personalities on the world stage.

So, Who Wore What? We’ve Got The Deets!

Leading the pack is Ankush Bahuguna, brought his signature charm and fashion sense to Cannes in this Torani outfit. His “Ombre Brows” look is redefining masculinity in the beauty world. While his Instagram stories capture the glamorous red carpet moments, we recommend you follow his broadcast channel. That’s where he’s been revealing the hilarious behind-the-scenes chaos. Furthermore, reminding us that even celebrities get nervous (especially about tripping on the red carpet!).

Vishnu Kaushal, just made his debut at Cannes with the Brut India team. Vishnu, sporting a Rahul Mishra creation, is proof that the journey. Moreover, making funny bedroom videos to slaying the red carpet in the French Riviera is possible.

Niharika NM, a triple threat with a background in makeup artistry, comedy, and acting, walks the Cannes red carpet for the third time this year. This popular creator even made her Hollywood debut in Netflix’s “Big Mouth” alongside Priyanka Chopra and Jordan Peele. And boy is she turning heads with her “lemon drop” Saafiya gown at the Riviera this week!

Rahi Chadda is a British-Indian fashion influencer based in London and this year he’s gracing the Cannes Film Festival yet again. Rahi, known for his collaborations with leading fashion houses like Dior, Gucci, and Louis Vuitton. However, brings his impeccable fashion sense to the red carpet.

Viraj Ghelani, the comedic genius behind viral content on platforms like Dice Media and FilterCopy, is sure to bring laughter to the Cannes carpet. Viraj’s infectious charm is a standout, further amplified by his stylish Alok & Harsh ensemble. Adding a cherry on top, Viraj even managed to meet Chris Hemsworth at a premiere!

Aastha Shah, a Mumbai-based content creator, is breaking barriers and redefining beauty standards at Cannes. Aastha, with her nearly one million followers, embodies inclusivity and representation for women with vitiligo on the red carpet. Her princessy gown by DOLLYJ, paired with a messy bun and subtle smoky eye. Besides, was the perfect way to kick off her Cannes debut.

Karishma Gangwal, also known as RJ Karishma, is another name lighting up the Cannes red carpet. Known for her off-screen elegance and on-screen humor, Karishma turned heads at the “Furiosa – A Mad Max Saga” premiere in a vibrant gown by Neharika by Nour.

So, which one’s your favourite this week?

These Indian creators are not only showcasing their talents on the international front but also proving that fashion, humor, and inclusivity can come together to create a truly captivating presence. The Cannes Film Festival is undoubtedly richer with their participation. While there might be some hits and misses with outfits. Moreover, we love seeing our favourite Indian creators on the global stage!

Anusuya is a content samurai, slaying mediocrity with creativity. This Calcutta-born and Bengaluru-raised girl loves crafting compelling content across all realms; social media posts that pop to website copy that sells. When she's not hunched over her laptop, you'll find her creating Pinterest boards for her next vacation or binge-watching Asian dramas.

Fashion

Komal Pandey’s Birthday OOTDs Get Better Every Year!

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komal pandey - the reelstars

It’s Komal Pandey day! It is safe to say, there has been a fresh new way of fashion content being created online after Komal took over (literally). Her aesthetic sense not only with fashion but with everything that revolves around her content is so filmy. However, it instantly makes you, as they say, hit the like, share & comment button. With 10 years of being in content creation. Besides, Komal Pandey has dominated the fashion scene and has evolved into a stunning persona. 

Turning 30, Komal ringed in her birthday with one thing no one beat her at, in style. But no surprises there because she is always excited for her birthday & drops bombshell looks to celebrate her birthday.

Here are some of her birthday looks in recent years that only affirms why Komal has carved her own aesthetics & no one even comes closer to it.

2024 

Komal wore this Black sequin cut-out dress by Anuj Madaan & it is simply stunning on her. Daring some may say with the cut-out, well it’s her staple.

She has worn outfits from the label earlier when she received the Unrivalled Fashion Influencer of the Year in 2023. (Was anyone in competition?)

2023

If there was anything that was buzzing in the fashion world in 2023, it was Barbie movie’s press tour. Komal being the quintessential lover of fashion & films dropped Barbie-themed Birthday look & it literally is for the books. The outfit, the glam, this look is so Barbie, that it should be turned into a doll. (Mattel India, anyone listening?)

2022

Surrounded by disco balls, Komal shines in this outfit. She clearly loves coords and takes it to the next level when opting for her birthday look. The birthday girl knows how to make shimmer work.

Her birthday parties are attended by her closest friends like Kusha Kapila, Dolly Singh. Furthermore, also her partner Siddharth Batra who also make it a point to dress for the occasion. But today is not about anyone else. It is Komal Pandey’s birthday & in the fashion scene it’s her world & we are just living in it. Wishing our favourite fashionista a very Happy Birthday.

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Nancy Tyagi Partners with Meesho For #MeeshoTrendz Campaign

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Nancy Tyagi teams up with Meesho app - The Reelstars

Meesho, an e-commerce marketplace, teamed up with fashion influencer Nancy Tyagi for its #MeeshoTrendz campaign. This campaign aimed to connect with Gen Z by featuring the latest fashion trends at affordable prices.

Meesho successfully concluded its #MeeshoTrendz contest, running from February 1 to May 30, 2024. The contest aimed to empower fashion enthusiasts, providing a platform for content creators to showcase their talents.
The contest encouraged participants to highlight the latest styles from Meesho’s curated #trendz collection. This initiative aimed to give budding creators the recognition they deserve, regardless of their follower count.

Massive Audience Reach with Nancy Tyagi

The #MeeshoTrendz contest received nearly 35,000 entries and reached over 455 million people. This widespread engagement helped establish Meesho as a leading trendy e-commerce fashion destination.

Renowned fashion influencer Nancy Tyagi, famous for her ‘Outfit from Scratch’ series on Instagram, served as the contest judge. Her involvement brought a unique perspective and credibility to the contest.

Soumitra Choubey, associate director – brand marketing at Meesho, highlighted the campaign’s goals. “Our #trendz campaign celebrates individuality and affordability. Nancy Tyagi’s role as a judge helps democratize the process, empowering new talent.”

Nancy Tyagi’s Journey and Insights

However, Nancy Tyagi expressed her excitement about judging the contest. “From my first viral Meesho haul to judging the #trendz contest, it’s been a fantastic journey. Congratulations to all the winners! Your talent inspires me, and I look forward to seeing your future success.” Nancy Tyagi recently made waves with her debut appearance at the Cannes festival, as part of the Brut contingent. Her self-styled and self-stitched costumes evoked praise from fans and critics alike. Moreover, Her rise to fame from a small town influencer to walking the red carpet at Cannes has catapulted Nancy Tyagi to the big league.

Winners were celebrated with personal billboards in their hometowns, featuring photos from an exclusive shoot in Bengaluru. Furthermore, The top five winners will have their mood boards showcased on Meesho, enhancing their social media influence.

Grand Prizes for Top Creators

The grand prize winner received a cash prize of 30 lakh rupees. The top five winners also received special prizes and benefits. Additionally, the top 500 winners collectively received prizes worth Rs 30 lakh.

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Fashion

Accessories That Are Quirky and Absolutely Slay

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Whether you love accessories or are just someone who spends most of their time on the internet (mostly scrolling on Instagram), you may have come across a certain insta-worthy and aesthetic looking tomato. It demands more than a glance just for how it looks. After @homocowboi captioned this rare tomato as “so Loewe, I can’t explain it” on his X account (formerly Twitter) it soon became viral.

And in fact, even reached Jonathan Anderson, creative director of Loewe! In no time, Jonathon inspired by this fruit, made an actual bag to replicate it!

This meme-to-reality scenario created a frenzy online and gave fashion lovers yet another accessory to get their hands on.

This unique accessory reminded me of some of the unique pieces worn by our favorite. ReelStars that are as quirky as the tomato bag & have all the reasons to go viral.

Here are some quirky accessories we’d spend our money on, just like these influencers:

Amrita Thakur 

When Amrita posted her pictures from the Tiffany event in Mumbai, her followers couldn’t stop gushing over her unique shoes. Leave it to Amrita to absolutely slay a look that may look basic on anyone else.  She always looks chic. In this demure look the touch of quirky shoes adds to the drama. These statement leather bow mules by Numero Ventuno are a conversation started and a showstopper at the same time.

Siddharth Batra

Siddharth’s insta bio says “RULE BREAKER”, well it should be “RULE MAKER” & everyone else should just follow. Time and again Siddharth has given his followers tutorials on how everything is so easy to pull off (It isn’t, he just makes it look easy). His choice of accessories especially earrings are all worthy of going viral online. Scroll through his Instagram & there have been so many times that Siddharth has absolutely rocked earpieces be it massive white floral earrings or these custom statement earrings by Outhouse. Curated for Siddharth make him look like a fashion warrior & his earrings look like his ultimate weapon. 

siddharth batra - the reel stars

Aashna Shroff

One of the OG influencers of India, Aashna has carved a niche with her fashion choices and makeup skills. Her Instagram is filled with looks that can be used as a reference to replicate. She recently posted her pictures in a stunning lehenga, but her choice of bag stole all the limelight. This gigantic pearl with an unusual handle is an attention-demanding piece. This bag by CultGaia is “a true objet d’Art ” as the brand calls it, meaning “a small decorative or artistic object or a collectable item” & we agree with all of the synonyms. It is an accessory when worn or an art piece on a shelf, in any case. Moreover, it’s a serve and deserves all the attention that it easily attracts.

aashna shroff - the reel stars

Today it’s the tomato, tomorrow it will be something else, that will inspire brands or designers to swirl their fashion magic wand & turn them into reality. After all, everyone wants to be relatable, on-trend & more importantly, everyone aims to be viral these days. These items often go viral & are nowhere to be seen once the buzz dies down. But they always make their way into the right fashionista’s closet at the right time!

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