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Have Influencer BFFs Cracked Another Audience Engagement Code?

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Who doesn’t love a best friend duo? The laughter, the shared secrets, the inside jokes – it’s a dynamic that instantly warms hearts. And when your favorite influencers share content with their best friends, it’s even better! Influencer BFFs for the win!

But..it’s not just about sharing some BFF moments on the internet. A piece published in “Stanford Business Insights” has its own take on this. Yu Ding, an assistant professor of marketing at Stanford Graduate School of Business, has been exploring the dynamics of social media engagement through his daily Instagram posts featuring an elm tree.

Observations by his colleague Jaeyeon Chung’s sparked his curiosity and this led to a research project with Chung and Ajay Kalra. They investigated whether Instagram influencers’ engagement increases when they include close friends, family, and romantic partners in their posts. Their study analyzed over 55,000 posts from the top 1,000 most-followed Instagram accounts and found that posts featuring personal connections received nearly 9% more engagement. This finding underscores the importance of authenticity and relatability in influencer marketing.

The researchers theorized that audiences crave genuine connections. Seeing influencers with their friends and family makes them appear more authentic and relatable. Additionally, humans are naturally curious, and glimpses into influencers’ personal lives are enticing. Is it any wonder, that a lot of influencers have been tapping into this for higher engagement? And whether it’s true or not for all of them, it is something for audiences to consider.

Nonetheless, we love seeing our favourite influencers out and about with their best friends! And why not? After all, we’re all in it for the content!

Here are some influencer BFFs we’ve been following from the start!

Mitali & Summiyya

Mitali and Summiyya, the dynamic duo behind “House of Misu,” are more than just best friends; they’re amongst the most successful fashion and beauty influencers in India. From a childhood friendship forged at the age of six to running their business together, they’ve come a long way. From showcasing their personal style with “OOTD” (Outfit of the Day) posts, to travelling with their partners, this BFF duo does almost everything together. What really sets them apart is their undeniable chemistry and unwavering support for each other over the years! Imagine living the work-and-travel dream with your best friend like these two!

Kritika & Shivesh

Another BFF influencer duo we adore is that of Kritika Khurana and Shivesh Bhatia! While Shivesh has carved a niche as a celebrated baker (Bake With Shivesh), Kritika, known as “Thatbohogirl” on Instagram, reigns supreme in the fashion world. From luxurious getaways to swanky dinners, their adventures paint a picture of ultimate BFF goals. It’s been a long ride from meeting as strangers in Singapore years ago to working on collabs in Switzerland together now! Despite fan speculation about a potential romance, Shivesh and Kritika are just best friends!

Ankush & Shibani

Ankush Bahuguna and Shibani Bedi transitioned from reel to real-life best friends in no time. Their dynamic content and impeccable comic timing in duo videos are a fan-favourite for both these influencers. Their on-screen chemistry is so convincing that many find it hard to believe they aren’t a couple—they’d make a perfect pair! Together, they’ve done it all, from working on the short film “Almost” to creating countless hilarious reels that leave viewers in stitches. Their series of videos as an elderly Indian couple are especially popular, along with the makeup videos featuring Shibani on Ankush’s other handle. In an interview with abp Live, Ankush even shared that his favourite co-creator to work with is Shibani and that he has immense respect for her talent.

Shyam Sharma & Dhruv Shah

Friendship and a love for laughter are the cornerstones of the hugely successful Youtube channel, Funcho. Shyam Sharma and Dhruv Shah, the influencer BFFs behind Funcho, discovered their true calling for entertainment during their engineering days. A shared passion for acting blossomed onstage in a college play, igniting a desire to make people laugh. Even after graduation, their bond remained strong. It was during this time that Shyam, the bigger “drama king,” began creating short, funny videos on the rising platform Snapchat. Sharing them with friends was just the spark that ignited their comedic journey together. Over time, they went on to create and build Funcho to the success it is today!

The rise of best friend influencer duos is more than just a trend; it’s a shift towards giving audiences the real connections and relatable content they seek these days. As the influencer world continues to grow, one thing’s for sure: these influencer BFFs are here to stay!

Anusuya, a Bengali girl in Bengaluru, is an experienced content specialist with a passion for writing compelling articles & blogs while crafting engaging social media posts & website copy. Currently a content manager, she thrives on being hands-on in the creative process. When not meeting deadlines, she enjoys Pinterest-planning her next trips; to explore new cities and immerse herself in local cultures, especially local food. Is it any wonder she chose a degree in Travel & Tourism?

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Meet Akanksha & Bhushan: Social Media Sensations Known for Debunking Viral Hacks

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Akanksha and Bhushan-The Reelstars

Whatever you see on social media is not always true. To verify whether it works or not, popular blogger duo Akanksha and Bhushan regularly share hacks and tips on social media debunking or verifying popular trends and hacks. Their content typically includes practical advice, creative solutions, and humorous takes on various hacks.

How It Started

Akanksha and Bhushan met by chance at a food festival. Their shared love for food led to a blossoming friendship that eventually turned into a professional collaboration. Akanksha, with her culinary background, provides in-depth knowledge about various cuisines, ingredients, and techniques. Bhushan, a food photographer, brings each dish to life with his stunning visuals, thanks to his keen eye for detail and aesthetics.

Their combined expertise and shared passion have not only fueled their successful collaboration but also created content that resonates with a wide audience, making them influential figures in the realm of social media hacks and trends.

Viral Content and Massive Social Media Following

Akanksha and Bhushan keep their followers engaged with their constantly evolving content on platforms like Facebook, Instagram, and YouTube:

Facebook: Their profile, Think U Can, boasts 832K followers who tune in for their latest hack tests and tips.

Instagram: Their page, The Bhushan Show, has 281K followers. Here, they share short clips, reels, and updates on their latest findings.

YouTube: With 1.07 million subscribers, their YouTube channel features detailed explanations and results of the hacks they test.

Their videos often go viral thanks to their relatable content and honest reviews. Some of their most popular videos include testing bizarre beauty hacks, trying unusual DIY projects, and debunking widely shared myths.

What Makes Them Unique and Impactful

Unique Niche: Their focus on debunking and verifying hacks sets them apart from other influencers, leading to a steady increase in their follower count and engagement rates.

Engaging Content: Their entertaining approach has earned them a loyal following. Fans appreciate their honest reviews and the effort they put into testing each hack.

Trust of followers: Many fans check their videos before purchasing products. For example, in a recent video, they tested a pan that claimed to make rotis and dosa quickly. While the pan worked well for dosa, it failed with rotis.

In another video, they tried a viral floor-cleaning mop, which proved effective and was recommended to their followers.

Keep reading The Reelstars to discover more in the creator-verse!

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Telangana Tightens Reins on Digital Content Creators

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The arrest of Telugu YouTuber Praneeth Hanumanthu for creating and disseminating inappropriate content has ignited a firestorm of debate in Telangana around the regulation of online content. The incident served as a stark reminder of the potential for misuse of social media platforms.

Hanumanthu was first arrested for making inappropriate comments on video of a father and daughter. A few days after that, he now has a case filed against him for drug use under the NDPS Act. A drug test taken by him came back positive for marijuana use. While the police have submitted a petition for holding and further questioning him, he has issued an apology video.

Telangana Govt Responds

In response to the growing public outcry and the need to address the issue head-on, the Telangana State Commission for Women (TSCW) has issued comprehensive guidelines for digital content creators. These directives aim to strike a delicate balance between protecting freedom of expression and ensuring public safety and morality.

The Core of the Issue

The crux of the problem lies in the blurred lines between creative freedom and responsible content creation. While the Constitution guarantees the right to free speech, it also imposes reasonable restrictions in the interest of public order, decency, and morality. The TSCW’s guidelines seek to clarify these boundaries.

Key Provisions of the Guidelines

  • Adherence to Law: Content creators must ensure their content aligns with Indian laws, particularly those related to women’s safety and dignity. Any violation of these laws will be met with strict legal action.
  • Respect for Public Sentiments: Content that promotes hatred, violence, or discrimination against any group or individual will not be tolerated. The guidelines emphasize the importance of upholding the social and secular fabric of the nation.
  • Accuracy and Truthfulness: The spread of misinformation and fake news is a major concern. Content creators must prioritize accuracy and avoid disseminating false information.
  • Responsible Influencer Conduct: Those with significant influence on social media platforms have a responsibility to use their power ethically. Promoting harmful stereotypes, body shaming, or unrealistic beauty standards is strictly prohibited.

Challenges and Implications

Implementing these guidelines will undoubtedly pose challenges. Defining the limits of free speech and determining appropriate penalties for violations will require careful consideration. Moreover, enforcing these regulations in the vast digital landscape will be a complex task.

However, the TSCW’s initiative is a crucial step towards creating a safer and more responsible online environment. It sends a clear message that the government is committed to protecting citizens from the harmful effects of unregulated digital content.

While the guidelines may face criticism from some quarters, they are a necessary response to the growing concerns about the misuse of social media. As technology continues to evolve, it is imperative to have robust regulations in place to protect the interests of the public.

The potential impact on the digital content industry and the challenges of enforcement will be seen from hereon.

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Lifestyle

Harsha Sai: Meet the Man With ‘Golden Heart’

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Harsha Sai-The Reelstars

In a world that can often seem harsh, Harsha Sai stands out as a beacon of kindness and compassion. Known for his philanthropic efforts, he is particularly dedicated to supporting the poor and needy. Often referred to as India’s Mr Beast, Harsha Sai is a well-known YouTuber and content creator recognized for his socially impactful videos.

Philanthropic Efforts and Massive Social Media Influence

Harsha Sai frequently engages in activities such as distributing food, providing financial aid, and fulfilling specific needs for individuals in distress. His work not only provides immediate relief to those in need but also raises awareness about the challenges faced by underprivileged communities. Through his selfless actions, Harsha Sai has made a significant impact on society.

Harsha harnesses the power of social media platforms like YouTube and Instagram to inspire his audiences to contribute to these causes. With 15 million subscribers on YouTube and 13.6 million followers on Instagram, his influence is vast. His work mirrors the generosity and large-scale charitable initiatives of Mr Beast (Jimmy Donaldson), the famous American YouTuber known for his significant giveaways and humanitarian efforts.

Harsha Sai’s videos often go viral due to their emotional content and the sheer scale of his charitable acts. This virality amplifies his message and encourages his followers to participate in charitable activities, creating a ripple effect of kindness and generosity.

How It All Started

Harsha Sai gained YouTube popularity in 2019 while attending engineering school in Visakhapatnam. His Instagram posts flaunting his six-pack abs received significant attention, leading to multiple requests from college friends inquiring about his diet. This prompted him to start sharing health tips on TikTok and YouTube. By the time he graduated in 2020, Sai had amassed 900,000 subscribers on YouTube.

Financial Commitment to Charity

Harsha Sai has mentioned that he uses money from his YouTube ad revenue, brand sponsorships, and sometimes from diluting his stock portfolio to fund his charitable acts. His commitment to using his own resources for philanthropy underscores his dedication to making a positive impact.

Personal Background

Harsha was born in Telangana and holds a degree in Computer Science from GITAM University. He operates two YouTube channels: Harsha Sai – For You Telugu and Harsha Sai – For You Hindi. His educational background and diverse content have contributed to his wide-reaching influence.

Harsha Sai is a remarkable figure in the world of digital content creation, using his platform to spread hope and positivity. His dedication to helping the poor and needy, combined with his ability to engage and inspire his audience, makes him a significant force for good. As his influence continues to grow, Harsha Sai is definitely a name to watch in the realm of social media philanthropy.

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