Influencers Decode the Next Big Social Media Trends

Influencers revealed what’s driving the next wave of social media trends. From beauty and food to humour and lifestyle, creators like Nyra Dua, Kabita Singh, and Ankur Agarwal are changing how audiences experience content. In exclusive insights, they open up about what’s evolving, what’s fading, and how digital platforms are becoming more personal than ever before. In recent interviews with a media house, they shared their take on how unpolished fashion, mindful eating, and authentic storytelling are redefining digital content creation.

Nyra Dua on Fashion and Beauty’s Softest Era

Nyra Dua believes the fashion world is shifting towards authenticity. This season is all about effortless glam, unpolished looks, thrift finds paired with statement pieces, and styling that reflects real moments. Beauty, too, is evolving into something softer and more expressive, with minimal makeup and skin-first routines taking centre stage. Nyra highlights that people are drawn to content that feels real, celebrating imperfections and individuality. Her approach blends creativity with relatability, which is why her audience connects so deeply with her daily content.

Kabita Singh on Gen Z’s Changing Relationship With Food

Chef and content creator Kabita Singh sees a major transformation in how young audiences engage with food. For her, the kitchen has become a digital playground for creativity and connection. Kabita shares how Gen Z is more open to healthier, simpler, and faster recipes that still feel fun and fulfilling. They love innovation but prefer dishes that fit into their fast-paced lives. Through platforms like Snapchat, Kabita connects with this young audience through relatable cooking videos that make food approachable. Her philosophy is clear: good food doesn’t have to be complicated to be delicious.

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Ankur Agarwal on the Rise of Self-Aware Comedy

Ankur Agarwal represents a new wave of comedy that thrives on honesty and self-awareness. His content embraces imperfection and humour that everyone can relate to. According to Ankur, digital creators and brands are now laughing at themselves more openly, which brings a refreshing sense of connection and realness. The internet’s shift toward lighthearted, self-aware comedy has helped creators like him build a stronger bond with their audience.

The Digital Shift: Real, Raw, and Relatable

Across genres, one thing is clear: social media is becoming more genuine. Influencers like Nyra, Kabita, and Ankur are not chasing perfection but celebrating personality. From relatable fashion to quick recipes to self-deprecating humour, the future of content lies in authenticity, creativity, and unapologetic reality.