Eurogrip Tyres’ ‘Creator Circuit’ Puts India’s Content Creators in the Fast Lane

Eurogrip Tyres has launched Creator Circuit, a new digital platform aimed at nurturing and supporting India’s growing content creator community. The initiative has been positioned as a category-first digital property, focusing on skill development, storytelling, and creator-led growth. Creator Circuit is designed to provide aspiring and emerging creators with structured opportunities to improve their craft and gain visibility within the digital ecosystem.

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Focus on Skill-Building and Storytelling

At the core of Creator Circuit are curated contests and masterclasses that aim to sharpen creators’ storytelling abilities. The platform brings together creators, industry experts, and automotive personalities to offer practical learning experiences rather than passive brand engagement.

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As part of the programme, Eurogrip Tyres has collaborated with Sunny Gajjar, founder of XBHP, and Rajini Krishnan, an acclaimed motorcycle racer.

Masterclass Curated by Sunny Gajjar

Sunny Gajjar has co-curated a dedicated masterclass with Eurogrip Tyres, focusing on hands-on creator skills. The sessions cover practical aspects such as solo shooting, framing, visual storytelling, and audience engagement, offering creators guidance that can be applied directly to their content.

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The masterclass is intended to help creators refine their technique while understanding how to communicate stories more effectively through visuals.

Three Themed Creator Contests

Creator Circuit features three themed contests that encourage creators to apply their creative perspective across different formats and narratives:

• #FrameTheGrip – Photography
• Tyre Technology – Content focused on innovation and product understanding
• Women on Wheels – Stories and perspectives centred on women in mobility

Through these contests, participants gain access to industry insights, opportunities to improve content quality, and increased exposure within the creator ecosystem.

Awards and Prize Structure

The initiative will conclude with the selection of the Eurogrip Creator of the Year, who will receive a grand prize of Rs 5,00,000. The award will be presented by Eurogrip Tyres’ brand ambassador, MS Dhoni.

Additionally, winners of each of the three themed contests will receive Rs 50,000 each.

Jury and Evaluation Process

Entries submitted under Creator Circuit will be evaluated by an expert jury. Submissions will be judged on parameters including originality, content quality, craftsmanship, and audience engagement, ensuring a balanced assessment of both creativity and execution.

Registrations Now Open

Registrations for Creator Circuit are currently open, inviting creators from across the country to participate, showcase their work, and compete for recognition and rewards. With its structured approach, the platform aims to build long-term value for creators while strengthening creator-led storytelling within the automotive and lifestyle space.