India’s creator economy is no longer driven only by Gen Z and millennials. A growing number of Indians in their 50s, 60s and 70s are finding...
Twenty-year-old Bengaluru-based creator Yuktha has recently featured in Royal Enfield Lifestyle’s global campaign, shooting the brand’s core range in London. The collaboration highlighted her personal identity...
AAP MP Raghav Chadha raised concerns in the Rajya Sabha over the impact of copyright strikes on Indian digital creators, calling for urgent changes to the...
Instagram has started testing a new app called Instagram for TV, which brings reels and micro drama series to the television screen. The feature allows users...
India’s yoga and wellness content ecosystem is quietly shifting. While viral gym reels still dominate discovery, a strong layer of micro creators is building trust-led communities...
YouTube has started testing image carousel posts within its Shorts feed, adding a new content format alongside short-form videos. The feature allows creators to upload up...
Kia’s global unveiling of the all-new Kia Seltos 2026 in India was not just another automobile reveal. Hosted in Hyderabad, the event marked a significant milestone,...
India’s gaming ecosystem has evolved rapidly, with YouTube becoming a key platform for discovery, community building and professional growth. While the space was once largely male-dominated,...
India’s football conversation is no longer limited to match days or television panels. A growing group of independent creators now explain tactics, track leagues, document fan...
Gaming in India has evolved from a casual hobby into a structured digital economy. This shift has been driven by Gen Z audiences, affordable smartphones and...
