How AI and Technology Are Changing the Face of Personal Finance in India, Learn from Vijay Kuppa

In a detailed conversation with finance journalist Vivek Law on the Simple Hai! show, Vijay Kuppa, CEO of InCred Money, shared how technology is transforming personal finance in India. The interview explored the evolution of fintech, the role of AI in wealth management, and how startups are redefining the investment experience for retail investors. Kuppa believes artificial intelligence will play a major role in the coming years. While AI currently supports customer service and backend operations, he predicts it will soon take over financial advisory roles, offering tailored investment recommendations based on investor profiles. However, he stressed that trust remains the foundation of finance, saying that investor confidence depends on credibility and transparency.

Balancing Human Advice with Digital Innovation

While discussing the future of financial services, both Law and Kuppa agreed that digital platforms are essential for scale, but human interaction cannot be replaced. “Technology enables efficiency, but human touch provides reassurance,” said Kuppa. Younger investors are comfortable with digital-first solutions, but older generations still prefer personal guidance. The ideal model, he explained, will be a hybrid approach combining AI tools with human expertise.

InCred Money’s Growth and Mission

Vijay Kuppa shared his journey from OroWealth, his first startup that reached over one lakh investors, to his current leadership at InCred Money. The acquisition by InCred Group allowed the business to expand from fixed deposits and bonds to mutual funds, unlisted shares, alternate investments, and even listed equities.

Their aim is clear: to build a single platform for all retail investment needs in India. Kuppa’s long-term goal is to make InCred Money one of the top five investment platforms in the country, offering mutual funds, equities, alternatives, and insurance under one roof.

Also Read: Vishal Kapoor on Investing Smart, Avoiding Delays, and Finding Financial Freedom. Only on The Simple Hai!

Understanding Unlisted Shares: Risks and Rewards

When asked about unlisted shares, Kuppa explained that while the opportunity is growing, the risks remain high. He listed four main challenges:

• Regulatory gaps due to less oversight compared to listed stocks.
• Liquidity issues, as investors may need to hold their shares for 2–3 years.
• IPO uncertainty, since companies may delay or cancel listings.
• Information gaps, as data is often limited.

At InCred Money, these risks are reduced through detailed research and transparency. Kuppa advised investors to see unlisted shares as long-term investments, not quick-trade opportunities.

India’s Fintech Evolution and the Road Ahead

Reflecting on industry growth, Vijay Kuppa highlighted that India’s mutual fund assets have grown from INR 10 lakh crore to nearly INR 75 lakh crore in the past decade. Despite many apps available today, he believes users will eventually prefer integrated platforms that manage all investment needs in one place.

He also noted that the measurement of business value has evolved, from branches in the 2000s to relationship managers in the 2010s, and now moving toward AI-powered financial agents that will guide investors in the future.

The Future of Wealth-Tech in India: The Rise of AI in Personal Finance

Vijay Kuppa’s vision reflects the ongoing digital revolution in India’s financial sector. As fintech platforms like InCred Money continue to evolve, AI, innovation, and responsible financial advice will play a vital role in shaping the next generation of investors.

The Simple Hai! interview captures the transformation of Indian finance, where technology meets trust, and where investors gain both convenience and confidence in their financial journey.