How Indian Creators Are Turning Honest Commentary Into Community

When Did Talking Become a Powerful Content Format?

Scroll today and you’ll notice something interesting. The most retained videos aren’t always the most edited ones. They’re of someone speaking too. No transitions. No dance trends and no heavy background score. Just talking. What might once have been dismissed as a “rant” has evolved into thoughtful, structured, high-retention storytelling. And it’s working. Let’s look at the creators who’ve turned talking into a competitive advantage.

Sakshi Shivdasani: Can Sarcasm Build a Personal Brand?

Sakshi Shivdasani (449K+ followers on Instagram) began her career as a model around 2016. She featured in campaigns like Maybelline Cosmetics, was a Top 10 contestant on MTV Supermodel of the Year, and a Top 5 finalist in the Miss Umang Beauty Pageant (2013). But her real growth began around 2020, when she pivoted into content creation.

What Makes Her Content Click?

She doesn’t rely only on fashion. Instead, she built her presence through:

• Relatable humour
• Lifestyle storytelling
• Social commentary
• Sharp, distinctive sarcasm

Her voice is recognisable. Her delivery feels unfiltered but intentional.

She also runs a YouTube channel with 140K+ subscribers and 58M+ views, and co-hosts the Moment of Silence Podcast. Across formats, she proves that structured commentary, when backed by personality, builds retention. Talking became her brand.

Bhavya Raj: How Do You Turn Trolls Into Traction?

Bhavya Raj, known as @bhavya.mp4 (87K+ followers), represents a new-age, meme-smart commentary style.

One of her reels hit nearly 7 million views in just two days. Instead of ignoring trolls, she turned comments into content. That move amplified engagement.

Why Is Her Engagement So Strong?

• Relatable youth humour
• Sarcastic observations
• Meme-style monologues
• Everyday life commentary

Her username “mp4” cleverly signals her video-first identity.

She doesn’t perform for trends. She performs clarity.

Read full story here: Bhavya.mp4: From Random Real Talks to Brand Deals – A Relatable Influencer’s Rise

Vagmita Singh: What Happens When You Say the Uncomfortable Things Out Loud?

Vagmita Singh, known as thatindianchick_ (744K+ followers), built her platform on bold expression.

She started posting in 2013 and originally pursued screenwriting. Her bio describes her ambition clearly: “A screenwriter who wants to change the world one story at a time.” She gained wider visibility after appearing on Netflix’s Social Currency.

What Topics Does thatindianchickTackle?

• Dating culture
• Mental health
• Sexism
• Family dynamics
• Marwadi upbringing
• Self-confidence

Her strength lies in articulating uncomfortable truths through sarcasm and layered storytelling.

She speaks what many think, but don’t voice. That courage builds loyalty.

Yuktha Eshwarappa: Can Relatable Storytelling Go Global?

Yuktha Eshwarappa (1.8M+ followers), based in Bengaluru, represents the fast-growing Gen-Z voice in India. She became the first Indian female creator to front Royal Enfield Lifestyle’s global campaign, shooting in London and representing Indian creators internationally.

Read full story here: Yuktha Becomes First Indian Female Creator to Front Royal Enfield Lifestyle’s Global Campaign

She has collaborated with:

• Samsung (Galaxy Unpacked event)
• Royal Enfield
• JioHotstar and Wimbledon campaigns

What Sets Her Apart?

• Everyday life storytelling
• Relatable humour
• POV-style videos
• Creative editing
• Bike rides and lifestyle vlogs
• Sharing her art and drawings

Her commentary feels natural, not forced. She doesn’t exaggerate frustration. She narrates an experience and her authenticity scales.

Devanshi Majmudar: Can Simplicity Be a Strategy?

Devanshi Majmudar has built her presence around talking clearly to her audience. Her format is minimal. The focus is expression.

Instead of heavy editing, she relies on:

• Conversational delivery
• Direct eye contact
• Structured thoughts
• Personal observations

In an algorithm that rewards watch time, clarity becomes strategy. Her growth reflects that.

Saloni Miglani: Can Slow Storytelling Compete in a Fast Content World?

Saloni Miglani (6k+ followers), known as The Mig Life, is a solo traveller and writer who has lived in nine countries and is now exploring India.

Her blogs and reels explore:

• Slow living
• Cultural contrasts
• Turning 30
• Marriage expectations
• Life in London, Beijing, Singapore vs India
• Personal growth

One of her simple observational reels crossed 865K views. Another monologue about growing up around the world crossed 1.7 million views.

She often speaks directly throughout the reel, narrating thoughtfully.

Her content proves that you don’t need outrage to hold attention. Reflection works too.

Why Is Talking to the Camera So Powerful Today?

Speaking directly to the camera requires:

• Confidence
• Structure
• Emotional clarity
• Audience awareness
• Consistency

There is no distraction to hide behind.

In the era of interest-based algorithms, specificity wins. When a creator articulates shared frustration, experience or humour clearly, it creates community. Talking is not easy content; it is disciplined content.

Is Talking the Most Underrated Creative Skill? Or Talking Is the New Viral?

These creators show that voice is influence. This isn’t about complaining. It’s about articulation. In a crowded digital world, being able to hold attention by simply speaking, thoughtfully, courageously, specifically and also entertaining is rare. And increasingly, talking well is what goes viral at times.