How to Pick a Niche as a Creator? 5-Step Strategy To Finding The Best Ideas

For years, creators have been told that success starts with picking the perfect niche. As if it’s something hidden out there, waiting to be discovered. One wrong choice, and you’re stuck forever. One right choice, and everything magically clicks. That’s not how it works anymore. In 2026, niches aren’t found, they’re created. And the creators who understand this early are the ones building audiences, income, and leverage without burning out or constantly second-guessing themselves.

As Dan Koe experience YouTube creator puts it perfectly, “choosing a niche is the biggest problem in the creator economy.”

So let’s fix that, properly.

Why Most People Get Niches Wrong

The internet makes it feel like every niche is oversaturated. Finance. Fitness. Productivity. AI. Lifestyle. Someone is already doing it, and doing it better, louder, faster. Which is why you think there’s no more value you can add to the field…

But here’s the part most advice skips, “there are millions of people with the same interests, problems, and desires as you; and to make the best out of it, you only need a fraction of them to watch and support you.”

The mistake isn’t picking a popular niche. The mistake is trying to copy someone else’s angle instead of building your own.

Your niche isn’t just what you talk about. It’s how you see the world, what you’re learning, and where you’re heading.

You Don’t Find a Niche; You Create One

The most sustainable creators don’t wake up with clarity. They build it through action.

Dan Koe shares in his video that, “You don’t need to force clarity you need experience.”

Your niche is shaped by:

• Your interests
• Your problems
• Your progress
• Your perspective over time

That’s why the most powerful niches today aren’t topics — they’re points of view.

A 5-Step Strategy to Establish Your Niche (From Zero)

1. Start With What You’re Already Living

Don’t ask, “What niche should I choose?”
Ask instead:

• What am I actively learning right now?
• What problems am I trying to solve?
• What could I talk about 100 times without hating my life?

Remember that your brand isn’t a niche. It’s a reflection of your life, your interests, and the direction you’re moving toward.

Documenting real progress beats pretending to be an expert every single time.

2. Create Beginner-Level, Broad Content First

Early growth comes from relatability, not authority.

“You start broad at a beginner level. That’s top-of-funnel content. That’s how growth actually happens.”

Speak to people one or two steps behind you. Share what you’re figuring out. Teach what you just learned. Which leads us to the next step.

3. Teach to Learn (Publicly)

You don’t need to fake expertise.

“Teaching is one of the fastest ways to learn.”
“You don’t have to lie; just be honest about what you’re learning and share it.”

This approach does two things:

• It builds trust
• It sharpens your own understanding

Your audience grows with you, not beneath you.

4. Let the Audience Shape the Niche

Pay attention to:

• What people comment on
• What they save
• What they DM you about

That’s where your niche starts to narrow naturally.

5. Build Systems, Not Just Content

Most creators stall because they overthink promotion.

Instead:

• Create consistently
• Repurpose intelligently
• Let your content do the heavy lifting

Dan Koe shares, “80% of his content had nothing to do with what he was selling, and it didn’t matter.”

This is how real niches compound.

Niches You Can Start With in 2026

If you’re thinking about what kind of content will actually work in 2026, the answer isn’t a rigid niche, it’s a clear approach.

Learning in public is one of the strongest ways to build trust today. Whether you’re picking up coding, experimenting with AI tools, understanding finance, improving fitness, or freelancing online, documenting your progress often connects more than polished tutorials. People don’t expect expertise on day one, they want to see the process.

That naturally extends into systems and productivity for real people. The internet doesn’t need another perfect morning routine. What cuts through are realistic systems, how you manage time with a job, stay consistent as a student, or structure your week as a creator or solopreneur. Practical beats aspirational.

Many creators also grow into talking about the creator economy and online income. This space thrives on transparency. Sharing what worked, what didn’t, and what you’re still figuring out builds far more trust than only showcasing wins.

Health, wellness, and habits perform best when they’re focused. Mental health for creators, fitness for beginners, or nutrition for busy professionals, smaller lenses create deeper connection.

And tying it all together is a story-driven personal brand. Your journey, lessons, failures, and pivots aren’t distractions from your niche, they are the differentiator. 

In 2026, creators won’t win by chasing the perfect niche. They’ll win by showing up consistently, sharing honestly, and letting real experience shape their content.

And if you ever feel stuck? If something doesn’t make sense yet, that’s a good thing. It means you haven’t lived it enough.

Keep creating. The niche follows.