Prajakta Koli Celebrates 1 Year of Too Good To Be True

One year ago, Prajakta Koli entered a new chapter in her creative life. Today, that chapter has become a movement. Her debut novel, Too Good to Be True, has officially completed one year, and what started as a quiet announcement on Instagram has now turned into a full-blown celebration across bookshelves, podcasts, and fan feeds.

A Debut That Changed the Numbers

When Too Good To Be True was released in early 2025, expectations were modest. The outcome was anything but.

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A post shared by Prajakta Koli (@mostlysane)

Within its first month, the book sold over 150,000 copies, topping the Nielsen India BookScan Fiction Bestseller list. By April 2025, sales crossed 170,000 copies, a staggering number for an Indian romance novel, a genre that usually sees 3,000 to 5,000 copies as “good performance”.

The book went on to win Amazon India’s Popular Choice Debut Book Award 2025 and was later recognised as Book of the Year 2025 – Fiction at the PubliLit Fest. For Indian publishing, it was a clear genre breakthrough. For Prajakta, it was personal.

Why the Book Worked

Readers connected deeply with Avani and Aman, a familiar yet emotionally grounded enemies-to-lovers story that leaned into forced proximity, vulnerability and everyday relationship anxieties.

Prajakta’s writing style played a big role. Casual, chatty and warm, the book read like a friend telling you a story during a long, late-night conversation. It struck a chord with Gen Z and millennials who grew up watching her as MostlySane and trusted her voice.

Her digital community did the rest. Bookstagram posts, reels, annotations and fan theories kept the book alive long after release, turning it into a shared cultural moment rather than just a product.

“🎊 ANNOUNCEMENT TIME 🎊”

On January 23, Prajakta posted: Happy 1 year of @toogoodtobetruebook to you and me!

The internet immediately leaned in. Fans flooded the comments, speculating what was coming next.

One reader summed up the mood perfectly: A hardbound anniversary edition with a new cover, poster, and bonus chapter? This feels like a celebration of everything this book meant to us.

Another wrote: Omggg yayyy can’t wait to read more of Avani & Aman 😭

While the full details are still unfolding, the excitement signals something rare in Indian publishing: readers emotionally invested in a debut novel’s afterlife.

Women, Writing And Being Taken Seriously

Prajakta recently appeared on the All About Her podcast by Soha Ali Khan in a conversation that moved beyond sales and the spotlight.

“Women have always written. What changed was whether they were taken seriously.”

Sitting alongside author and reading coach Reeta Ramamurthy Gupta, Prajakta spoke about choosing romance intentionally, writing long-form fiction for the first time, and the vulnerability of putting personal emotions on paper.

The episode unpacked gender bias in publishing, the business realities of writing, mental health themes in romance, and how AI tools like ChatGPT are reshaping creativity. It was not about chasing bestseller lists, but about voice, credibility and courage.

From Digital Creator to Global Stages

At the 1 Billion Followers Summit, Prajakta reflected on her journey with honesty and gratitude. Growing up on Bollywood and Dharma films, she never imagined digital content would open doors to mainstream cinema.

She credited India’s digital boom, especially affordable internet access, for allowing creators from smaller towns to build global audiences. Prajakta admitted early backlash confused her, but today she relies on her audience for feedback, growth and grounding.

She also shared updates:

• Mismatched Season 4 hopes, noting the show trended in 19 countries and ranked among the most-watched globally
• Her debut novel journey, admitting she only began reading romance seriously at 28

Life Updates, Internet Style

Fans, of course, didn’t stop at books. Questions about married life kept pouring in.

Prajakta responded in true MostlySane fashion. A playful reel, a trending audio, a light-hearted bum tap to her husband and within hours, the video crossed 5 million views. No explanations. Just humour.

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A post shared by Prajakta Koli (@mostlysane)

Other posts followed, lyrical captions, inside jokes, and glimpses of everyday joy. It was content that felt lived-in, not curated.

A Year That Says It All

One year after Too Good To Be True, Prajakta Koli stands at a rare intersection: a creator who turned trust into readership, fandom into publishing success, and vulnerability into credibility.

This chapter isn’t just about a book anniversary. It’s about what happens when digital creators are taken seriously, when women write without apology, and when stories find their people.

And if fan reactions are anything to go by, Avani and Aman may not be done just yet.