Samay Raina, Archana Puran Singh and the Family Reels That Are Rocking the Internet

If 2026 had a running comedy subplot on Indian social media, it would be this: Samay Raina, Archana Puran Singh and a string of unscripted moments that blurred the line between family, fame, controversy and content. What began as a casual vlog visit snowballed into viral one-liners, Reddit threads, brand collaborations, house tours.

The Video Call That Sparked It All

The most viral moment came during a vlog where Archana Puran Singh, along with her sons Aaryamann Sethi and Ayushmaan Sethi, visited Samay Raina’s house. During the video, Samay put Archana on a video call with his mother.

The exchange started innocently.

Samay’s mother said,

“Aapko roz dekhte hai hum.”

Archana responded warmly,

“Thank you. Samay keh raha tha aapki tabiyat thik nahi hai.”

That’s when the turn came.

Samay’s mother replied, deadpan:

“Haan thoda bimar ho, vomit ho gaya.”

Samay asked,

“Kya dekh liya aapne aisa?”

Her response landed like a punchline written by fate:

“Kuch nahi dekha. Sunil Pal ki shakal dekhi.”

The room erupted. Archana laughed uncontrollably and instantly connected the dots, telling Samay:

“Now I know where the humour comes from. Kya killer joke maara hai aapne!”

The clip went viral within hours, not just for the insult but for how casually it was delivered by a mother who clearly needed no comic coaching.

Before you Judge, Read The Sunil Pal Context – Why the joke hit harder

The line didn’t exist in a vacuum. Sunil Pal had recently courted controversy by calling Samay Raina and Ranveer Allahbadia “terrorists” in the wake of India’s Got Latent backlash.

In an interview, Sunil Pal had said:

“These so-called comedians are a blot on society… They should be punished with at least 10 years in prison.”

Though the two later resolved differences and even collaborated on an advertisement, the internet read Samay’s mom’s remark as unfiltered, delayed retaliation and loved it.

House Tours, Roasts and Creator Collisions – Why the vlog worked beyond one joke

The same vlog delivered multiple viral beats:

• A full house tour of Samay Raina’s Mumbai home, showing his chill zone, guest room, streaming room where he edits and records content, dining space, and a massive balcony that instantly became aspirational content fodder. The first time his fans got to watch his space.

• Archana and her sons are joking about the luxury. Samay quipping that only a butler was missing.

• A roast moment where Aaryamann Sethi asked Samay for a shoutout for his YouTube channel, Aary Vlogs.

Samay didn’t plug. He roasted.

“You are Archana Puran Singh’s son. Why the f**k do you need Instagram and YouTube?

You have money. You have dinner at home. You have a house in Madh Island.”

The clip went viral across Instagram and news platforms, with Archana laughing along instead of defending, a key reason the moment landed as humour, not hostility.

“Kapil Kamata Hai, Main Nahi” – Archana’s honesty meets Samay’s timing.

In another interaction, Archana openly admitted that while Kapil Sharma earns heavily on The Great Indian Kapil Show, she doesn’t.

“Usme Kapil kamata hai. Main nahi kamati.”

Samay immediately added:

“Par aap cancel ho sakti ho usme.”

Archana laughed, acknowledging both the irony and the internet economy Samay thrives in. Samay later joked that he, too, wants to reach a stage where he can “just laugh and get paid,” like Archana.

From Cancellation to Packed Houses – Samay Raina’s quiet comeback

All of this came after a rough 2025. India’s Got Latent faced massive backlash after a controversial episode featuring Ranveer Allahbadia, Apoorva Mukhija and Ashish Chanchlani, leading to FIRs and the show being taken down.

Instead of prolonged damage control, Samay stepped away and returned with live shows. By August 2025, he performed to 25,000 people in Mumbai, later touring internationally.

The current wave of content shows a tonal shift, less shock, more connection.

Comedy as Advertising – The Arata reel

The momentum culminated in a digital film for Arata, featuring Samay and Archana in a mock podcast format.

There was no product demo. Instead, “Arata.in” appeared everywhere on water glasses, trays, even as the WiFi password, turning repetition into recall.

Arata’s founders said the goal was familiarity, not instruction, using creators embedded in internet culture rather than traditional endorsements.