Swiggy Ropes In Bhuvan Bam for GIRF 2026: Everything You Need to Know About ‘Bill Half. Party Full’

Swiggy has appointed Bhuvan Bam as the face of its Great Indian Restaurant Festival (GIRF) 2026, bringing the BB Ki Vines universe into one of India’s largest dining campaigns. Built around the theme “Bill Half. Party Full,” the campaign features popular characters like Babloo, Babli and Sameer to mirror real dining conversations around bills, discounts and celebrations. By blending Bam’s middle-class relatability and multi-character storytelling with Swiggy Dineout’s nationwide restaurant network, GIRF 2026 positions itself as a culture-led dining movement rather than just a discount festival.

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Why Does BB Ki Vines Work for Dining Campaigns?

Swiggy appointed Bhuvan Bam because his BB Ki Vines characters reflect real Indian diner behaviour, the overthinker, the planner and the spontaneous celebrator, making the campaign relatable and culturally relevant.

Swiggy has integrated:

• Babloo
• Babli
• Sameer
• Bhuvan himself

into the festival narrative.

The theme: “Bill Half. Party Full.”

The emotional insight is simple: when the bill feels lighter, people celebrate more freely.

What Is GIRF 2026?

GIRF 2026 (Great Indian Restaurant Festival) is Swiggy Dineout’s nationwide dining event offering up to 50% discounts at over 40,000 restaurants across 60+ cities, along with bank offers, Dinecash rewards, and special bar activations.

Launched on February 15, 2026, GIRF is positioned as one of India’s largest dining-out movements. It combines structured discounts with entertainment-led marketing to drive footfalls and repeat dining.

What Happens in the GIRF 2026 Campaign Film?

The campaign film shows Babloo worrying about hidden charges and discount caps, while Sameer reassures him about GIRF’s simplicity and scale, blending humour with savings messaging.

The narrative mirrors everyday dining anxiety:

• “Is there fine print?”
• “Is there a cap?”
• “Will the discount really apply?”

Sameer counters this with clarity, reinforcing trust.

According to Dhruvish Thakkar, AVP Marketing and Revenue, Swiggy Dineout:

“Our focus every year is to make dining out more rewarding, more accessible and more frequent, while unlocking sustained incremental footfalls and revenue growth for restaurant partners.”

He added that the BB Ki Vines characters represent:

• The bill-conscious planner
• The value maximiser
• The spontaneous celebration starter

Who Is Bhuvan Bam? Brand Collaboration Profile

Bhuvan Bam is one of India’s most influential digital creators, known for BB Ki Vines and multi-character storytelling that brands frequently integrate into campaigns.

Major Brand Collaborations:

• Myntra
• Tissot
• Arctic Fox
• Beardo
• Amazon
• Lenskart
• Pizza Hut
• Fintech & mobile brands
• OTT promotions

He is known for digital-first integrations where characters are woven directly into product narratives.

How Has Bhuvan Bam Expanded Beyond YouTube?

Bhuvan Bam has transitioned from short comedy sketches to web series, music, and long-form storytelling.

Entertainment Expansion:

• Starred in Taaza Khabar
• Released independent music singles
• Expanded from sketches to narrative content

Why Do Brands Choose Bhuvan Bam?

Brands choose Bhuvan Bam for high recall among Gen Z and millennials, flexible storytelling formats, and strong pan-India relatability.

Key strengths:

• Multi-character narrative format
• Consistent engagement
• Middle-class authenticity
• Cultural familiarity