How Nitibha Kaul Googled Her Way to Stardom?

Nitibha Kaul is a prominent digital content creator, social media influencer, and former reality TV personality who gained fame as a contestant on Bigg Boss 10. Originally from New Delhi, she boasts a strong academic background and a degree in business and marketing.

Her Journey from Google to Bigg Boss

Before entering the entertainment industry, Nitibha worked as an account strategist at Google India. Leaving behind this sought-after role, she entered the Bigg Boss house in 2016 as a commoner—part of a new format where everyday individuals competed with celebrities. Despite being a commoner, her straightforward attitude and dynamic personality quickly made her a household name. Her time on the show significantly boosted her fan following and paved the way for her entertainment career.

Transition to Social Media Influencing

Post-Bigg Boss, Nitibha became a successful social media influencer, focusing on platforms like YouTube and Instagram. She creates diverse content from lifestyle, fashion, beauty, travel, and motivational talks. Her engaging and relatable posts resonate with a young audience, establishing her as a popular influencer. Nitibha has inspired many young individuals aspiring to break away from traditional career paths to pursue their passions.

Instagram: With a strong presence and 1 million followers, she frequently shares content on fashion, beauty, travel, and lifestyle. Her aesthetic and carefully curated feed continues to attract a large following.

YouTube: Nitibha’s YouTube channel, boasting 206K subscribers, showcases her versatility as a content creator. She shares lifestyle vlogs, fashion tips, beauty tutorials, and travel diaries, appealing to a diverse audience.

Her GRWM are always on point!

Nitibha effortlessly combines style and relatability in her “Get Ready With Me” sessions. With a keen eye for blending fashion and beauty tips, she creates looks that inspire and resonate with her audience. Her easy-to-follow makeup routines and outfit choices make her GRWM content a go-to for anyone looking for chic yet accessible style inspiration.

Cosmo India Fashion Influencer of the Year 2024!

Nitibha Kaul has successfully carved out a niche for herself in the digital space. Her content has earned her a loyal fan base, and she has collaborated with various brands across the fashion, beauty, and lifestyle sectors. She has also been recognised as a style icon, often featured in fashion magazines and media outlets for her chic fashion sense. She was awarded the Cosmo India Fashion Influencer of the Year 2024.