Ralph Lauren ₹44,800 Bandhani Skirt Sparks Backlash

Why Is Ralph Lauren Facing Backlash Again?

Global luxury brand Ralph Lauren is once again at the center of a cultural debate. This comes after launching a Rs.44,800 Bandhani-inspired skirt, sparking fresh backlash on social media over the use of Indian traditional designs without proper credit.

The controversy follows earlier criticism faced by luxury houses like Prada and Louis Vuitton. Both brands were criticized for showcasing Indian inspired elements without acknowledging their cultural origins.

Backlash over Jhumkas to Bandhani?

The latest outrage comes shortly after Ralph Lauren was criticized for featuring Indian jhumkas in a Paris runway collection. There, they were labeled simply as “vintage accessories” rather than Indian craftsmanship.

Now, the brand is facing renewed criticism for a Bandhani-style wrap skirt priced at Rs.44,800. It is described on its website as being “inspired by traditional Bandhani tie-dye techniques and motifs.”

What Is the Controversy Around the Bandhani Skirt?

Social media users and creators have questioned the pricing and lack of credit. They point out that Bandhani is a centuries old Indian textile art rooted in regions like Gujarat and Rajasthan.

Digital creator Radha Patel called out the brand, asking, “Why Ralph Lauren, why?” She also highlighted that the design appears to be printed rather than hand tie-dyed. This has raised concerns about authenticity and pricing.

Many users argued that while inspiration is common in fashion, the issue lies in:

• Lack of credit to Indian artisans
• Absence of cultural acknowledgment
• High luxury pricing compared to local craftsmanship

What Is Bandhani and Why Does It Matters?

Bandhani is one of India’s oldest textile traditions, dating back to the Indus Valley Civilization (around 4000 BCE). It involves hand-tying and dyeing fabric into intricate patterns, often seen in sarees, dupattas, and traditional wear.

The craft is deeply rooted in regions such as Jaipur, Udaipur, Rajkot, and Bhuj. There, artisans have preserved the technique for generations.

Beyond fashion, Bandhani represents heritage, livelihood, and cultural identity for thousands of Indian craftsmen.

Why Is Global Fashion Facing Cultural Backlash?

This is not an isolated incident. Similar debates have emerged around:

• Kolhapuri chappal-inspired footwear by Prada
• Jhumka-inspired accessories by Ralph Lauren
• Indian textile and embroidery motifs used across global luxury collections

While global fashion has always drawn inspiration from cultures worldwide, critics argue that lack of attribution and context creates cultural erasure. This is seen as erasure rather than appreciation.