Lifestyle
Heritage Heroes: How Influencers Are Preserving Indian Culture
World Heritage Day, also known as International Day for Monuments and Sites, is celebrated on April 18th each year. The day aims to raise awareness about the importance of preserving historical monuments and World Heritage sites for future generations. Working silently but steadily are a bunch of heritage influencers who are painstakingly documenting and popularising the deep heritage of India.
Umair Shah: Coin Collector Turned Storyteller
Delhi-based entrepreneur Umair Shah, known as Sikkawala on Instagram, has taken on the role of a heritage curator. Alongside managing Noon Social, a digital marketing studio, Shah conducts heritage walking tours in Delhi-NCR and western Uttar Pradesh. His fascination with ancient coins evolved into a passion for history, which he now shares through engaging storytelling. By humanizing historical figures and incorporating intriguing anecdotes, Shah brings the past to life, making it accessible and captivating for all.
Mohammad Anas: Reviving Old Delhi’s Tales
Anthropologist Mohammad Anas, the creative force behind Unzip Delhi on Instagram, breathes new life into the stories of Old Delhi. With roots in Shahjahanabad dating back over 250 years, Anas draws from his family’s oral tradition to revive age-old legends. Through visual and oral storytelling, he sheds light on the rich cultural heritage of the walled city, preserving its legacy for generations to come.
Rameen Khan: Crafting Modern-Day Baithaks
CityTales, spearheaded by Rameen Khan, reimagines historical narratives through modern storytelling sessions. With a focus on the walled city of Delhi, Khan blends poetry, mysticism, and Mughal history to create immersive experiences. By infusing qissa-goi with contemporary flair, CityTales aims to ignite a renewed appreciation for heritage and culture.
Maroof Umar: Preserving Heritage Through Film
Graphic designer and photographer Maroof Umar, known as maroofculmen on Instagram, uses his expertise to document lesser-known heritage monuments of Lucknow. Through visually stunning short films, Umar captures the essence of these historical landmarks, employing drone shots, evocative music, and captivating narratives. His videos serve as a digital archive, preserving cultural heritage for future generations.
Yunus Lasania: Uncovering Hyderabad’s Untold Stories
Journalist Yunus Lasania, founder of The Hyderabad History Project, is dedicated to preserving the heritage of his city. Through heritage walks and engaging social media content, Lasania shares captivating stories of everyday spaces and historical landmarks in Hyderabad. By blending oral and written history with archival photos, he offers a multifaceted glimpse into the city’s rich past.
Alisha Sadikot: Fostering Engagement with Mumbai’s Heritage
Alisha Sadikot, an independent museums and heritage learning professional, is passionate about fostering public engagement with art and heritage in Mumbai. Through her Instagram handle, The Heritage Project, Sadikot delves into the city’s history, unraveling stories of its iconic landmarks and cultural heritage. Her work aims to ignite curiosity and appreciation for Mumbai’s diverse heritage.
Instucen: Educating Through History and Archaeology
Instucen, or the India Study Centre, is an organisation with members dedicated to promoting history and archaeology education. With a surge in its online followers during the pandemic, Instucen continues to educate through workshops, courses, and conferences. Their archaeological explorations in Maharashtra and commitment to preserving cultural heritage highlight the importance of historical education in today’s digital age.
These are just a few of the heritage influencers who are attempting to make a meaningful difference in the world of content creation. It takes a lot of passion, leg work and research to put out credible heritage related content that will serve not just to popularise the study of heritage, but serve as a repository of knowledge and information in a world that is sometimes callous towards the conservation of monuments and preservation of culture. On World Heritage Day, these influencers stand as beacons of cultural preservation, ensuring that the stories of our past remain alive for generations to come.
A desi girl who stans other desi girls? We’re here for it! As a prominent digital creator who serves as a significant representation for Indians on the global stage. Moreover, Diipa Khosla is one of our favourite social media queens. In addition to producing exceptional fashion and lifestyle content, she actively advocates for emerging creators through her platform. Recently, she has been featuring a “#desiinfluencers” series in her stories to highlight. Besides, other outstanding and upcoming desi influencers who we believe you would also appreciate. Ready to discover this week’s recommended influencers? Here’s the list and everything Diipa Khosla had to say about them!
“You may recognize her from billboards of the Superga store or her viral tiktoks & reels. Atiqa is taking social platforms by storm & giving us the representation we deserve and have been waiting to see.”
“Arie is the perfect example of beauty and brains! As a content creator, architectural designer, and beauty influencer – Arie shows the multifaceted beauty that comes with being a female! Follow her for fashion, beauty, travel, and makeup content.”
“Need a good laugh? The kind where you felt like you just finished that 10 minute YouTube ab workout? Follow Mithusha for all her comedic reels about desi culture, desi inside jokes and overall what’s it like to grow up in a brown household.”
“Want to experiment with all your favourite make up trends? Sunia has dedicated her page to experimenting with all kinds of brown girl friendly makeup. Besides, so you don’t have to do the work to find the products. However, all you have to do is click follow.”
“2024 In’s: posting what you want, when you want, because you want & Nilu exemplifies this. Follow Nilu for the best insta inspo when it comes to motherhood, beauty and fashion.”
“We probably all loved playing dress up growing up and now we can live it through Manushka. Furthermore, our very own model and fashion creator who posts daily outfit hacks, styles, and variations to style the clothes in your closet. Follow her for simple fashion tips, tricks, and inspo!”
“Want a girl who does it all? Then follow Sitora. From testing different beauty products, sharing fashion outfit inspos. Moreover, all on top of sharing fun & relatable content, what can’t she do?”
And that’s a wrap on her #DesiInfluencers picks for this week! If you want to be featured in @diipakhosla’s stories or want to help your favourite influencer out. However, just tag your photos or share them with her on DM’s!
Imagine a young girl with eyes that sparkle with the spirit of two cultures. This is Dasom Her, or Luna Yogini as the world knows her – a captivating fusion of Korean heritage and an Indian soul. This popular Korean creator in India currently has 104K followers on Instagram and 95.5K subscribers on her YouTube channel. Since we love her content, we thought we’d share her story with you too!
From Korea to India
Dasom’s journey began in South Korea, but destiny had something far grander in store. At the tender age of five, she found herself on a plane to India with her mother, a yoga enthusiast who had been captivated by the magic of Indian philosophy. This wasn’t just a move; it was a leap of faith. Moreover, a decision fueled by love for a new land and its ancient wisdom.
Life, however, can be an unpredictable dance. Soon after arriving, Dasom’s world shifted when her father passed away. Her mother, ever the pillar of strength, decided to raise Dasom in the vibrant embrace of India. This decision proved to be the seed of Dasom’s extraordinary life.
India wasn’t foreign; it felt like home from the very start. The sights, sounds, and smells seeped into her soul. Here, she found solace and a way to express herself through the grace of classical dance forms like Bharatnatyam and Manipuri. Each movement became a conversation with her new reality. However, a way to weave her Korean spirit into the fabric of Indian culture.
Speaking Bengali Like A Native (& Some Hindi and Nagamese too)
But Dasom’s journey wasn’t limited to artistic expression. Her love for India went deeper. Luna Yogini dived headfirst into learning Bengali, the language that pulsed with the rhythm of her adopted home. This wasn’t just about communication; it was a way to connect with the soul of India. Her fluency, a testament to her dedication, became a bridge between cultures.
Watch this reel in which Dasom and her mother, express their love for Kolkata and demonstrate their fluency in Bengali:
Life in Shantiniketan
Shantiniketan, the idyllic educational haven established by Rabindranath Tagore, became her next stop. Here, at Patha Bhavana, a Bengali medium school, Dasom blossomed. Nestled under the open sky, surrounded by whispering trees. Besides, she discovered a love for Sanskrit and a profound appreciation for nature’s nurturing embrace.
Later, her Master’s degree in Social Work took her beyond the familiar. Venturing into rural India, Dasom witnessed a life lived in harmony with nature. The villagers’ simplicity, their connection to the land, and their ability to find joy in the everyday resonated deeply with her. This experience became a precious gem in her treasure chest of life lessons. Furthermore, reminding her of the beauty that lies in living simply and cherishing the little things.
From Immigrant Child to Imminent Creator
Dasom’s story isn’t just about her; it’s a bridge between cultures. Having witnessed Korea’s growing fascination with India, from initial unfamiliarity to a burgeoning interest in yoga and Indian cuisine, she embodies the changing tides of cultural exchange. However, She’s actually amongst quite a few other South Koreans who love. Furthermore, and embraced India as their second home over the years.
In her vlogs, Dasom shares a lot of her daily life and experiences in India. However, Her ability to pick up other Indian languages like Hindi and, surprisingly even Nagamese, tell a lot about her! Go watch her channel to see snippets of her life as she roams through Bengal and Nagaland with her friends.
Today, Dasom, the author of “Be You” and the content creator known as Luna Yogini, inspires others to embrace their authentic selves. Moreover, Her journey is a testament to the fact that love knows no cultural boundaries. Besides, self-discovery can blossom in the most unexpected of places.
Mother’s Day is a special occasion that falls annually on the second Sunday of May and this year it’ll be observed on 12 May. However, we believe that every day should be celebrated as Mother’s Day. Since it is dedicated to all the lovely mothers out there, it is an opportunity to show our mothers just how much we cherish them, and celebrate the special bond between mothers and their children.
It is well said, “God could not be everywhere, and therefore he made mothers”. Defining a mother in a few words is almost impossible. It takes immense pressure, pleasure, and courage to embrace motherhood.
Motherhood back in the day and motherhood in the new era is very different. But what has remained constant is the undying love and affection mother’s give. Back in the day, mothers didn’t have much time to spend with kids as they lived in joint families. They were expected to become mothers, take care of the household, and look after their children full-time. Wherein, these days mothers are more independent and career-oriented. In today’s modern society, the view of women and mothers has changed and is not limited to motherhood.
If you are a new mother and want to know anything and everything related to the child, their diet, social activities, brain development games, and much more then here we bring you a list of influencers who are bringing creative content each day related to motherhood. They may be lesser known but are doing a great job and should be recognized for their efforts.
Take a look!
Vidya Panicker
Vidya is a child psychologist and early childhood educator. She has a son and her content gives a brief idea about the child’s syllabus, detailed videos on phonics, book recommendations for age-wise kids, positive affirmations, and much more.
Smitha Gowda
Smitha is an engineer by profession but found her passion as a mom blogger and nutritionist. Her content revolves around anything to everything related to motherhood. Moreover, She has constantly been keeping her followers engaged with her creative videos.
Tanya Mehra
Tanya Mehra is a mom blogger influencer, and skincare enthusiast. She started blogging in October 2020 by simply recording her daughter’s moments. However, soon her videos started getting noticed and her comment sections were filled with inquiries. Tanya loved reaching out to mommies and it then became a passion for her. From then to now, Tanya has successfully lent helping hands to mothers.
Anisha Kunal Agrawal
Anisha is the mother of two girls. Her forte is sharing tiffin and healthy food recipes for kids that would develop their interest in healthy eating. However, Her recommendations are also considered worthy.
Disha Shah
Disha is a mom influencer who is known for skill-based learning, sensory ideas, play-way method. Besides, daily interesting activities that would make your child smart and attentive.
Tanushree Singhvi
She is a tutor, entrepreneur, and a mom influencer. In her videos, she is often seen asking interesting questions, and trivia to her son. She also makes and sells customized educational activity kits to improve focus and concentration among kids.
Shraddha Fogla
Shraddha’s Instagram page is all about home activities, games, science experiments, and DIYs and speaks about a vast resource of raising non-fussy eaters. However, Her activity videos boost children’s intellectual and cognitive development and promote sensory, empathetic, and problem-solving skills.
Here’s wishing our readers Happy Mother’s Day!
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