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Indian Male Beauty Influencers Who Break Gender Stereotypes

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Male make-up influencers

Breaking stereotypes in any industry is about challenging preconceived notions and showcasing diversity. With time moving, it has been understood that art and talent have got nothing to do with gender.

Make-up and beauty no longer give feminine visuals and all credits goes to few of the male make-ups artists who are creating magic with the help of colour palette and brushes, breaking stereotypes and stigmas around gender equality.

In the 21st century, it’s common to see Indian male beauty influencers with a full face of makeup looking all flawless. We are seeing more and more people normalising make-up for men and are even working towards creating comprehensiveness in the Indian beauty industry.

Take a look at these top Indian male beauty influencers who are normalising makeup for men through their social media and are creating a huge impact.

Ankush Bahuguna

Male artists applying makeup may be a stigma for society but not for Ankush Bahugana. The talented Ankush, who is not only known for his comedy content, but is also a prominent beauty influencer. Ankush has his own show ‘Wing it With Ankush’ in collaboration with Lakme India featuring popular celebs where Mr Bahuguna chronicles his journey and experiments with cosmetics. His insights continue to empower beauty enthusiasts with the knowledge they need to feel confident and radiant. He is an inspiration to many male make-up artists for breaking the stereotypes.

Aditya Madiraju

The epitome of a male beauty influencer would be Aditya. His make-up skills are just unmatchable and flawless. From normal daily make-up to professional, his tutorials have all the minute details. So all girls out there if you want to learn how to so smoky eyes to choosing a right foundation and concealer to best way to put blush, follow him on Instagram and you will thank us.

 

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A post shared by Aditya Madiraju (@adityamadiraju)

Deep Pathare

The next in the list is Deep Pathare who is breaking patriarchy with one glamorous look at a time. He was named the ‘Upcoming Male Beauty Influencer’ by Cosmopolitan India in 2020. Deep loves to experiment with makeup and goes all out fearlessly. He likes to experiment with colours and his blending skills are up to the mark. Also, his looks are never basic, proving him to be one of a kind of male beauty influencer in the industry.

 

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A post shared by Deep Pathare (@justdeepdrama)

Shantanu Dhope

Shatanu Dhope is a pioneer beauty influencer who promotes the fact that boys can wear makeup. His make-up tutorial reels often go viral which proves how the world is welcoming male male-up artists. All his looks are exuberant and look striking. He is never too shy to go bold with his aesthetics. The most exciting part of the page is transition videos.

 

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A post shared by Shantanu Dhope (@shantanudhope)

Siddharth Batra

Siddharth Batra is a lifestyle influencer and content creator who is known for having some witty and fashionable ways to don clothes up to his sleeve. He worked as a freelance style editor at MensXP before proceeding to break stereotypes with his content whether it is his experimental dressing style or promoting metrosexuality. His #GuyBeauty introduced a whole wave of men to wearing makeup. He has truly set a benchmark. He often set the bar with his beauty and grooming tips that every man should keep in mind to get that perfectly defined look.

 

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A post shared by Siddharth Batra (@siddharth93batra)

Amit Bittoo Dey

Amit Bittoo Dey often breaks the internet like how he has been breaking stereotypes in the world of beauty and fashion. He flaunts his beard with hair extensions and a bindi. Dey is often referred to as the first androgynous model in the country. They have recently been recognised as the Best Male Beauty Creator of the Year 2023 by SCY Awards, held in Sri Lanka. He is an interior designer, photographer, and filmmaker who challenges stereotypes through self-expression. His recent 10 years of transformation on his page has given jitters to his followers.

 

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A post shared by Amit Bittoo Dey (@beardwali)

Here’s Reelstars wishing all of them great success and may they continue to break change in the society with their work.

 

FAQs

Who was the first male makeup influencer?

James Charles Dickinson is an American Internet personality, beauty and make-up artist. In 2016, he became the first male ambassador for CoverGirl. Bethlehem, New York, U.S. Charles is most known for his YouTube channel focusing on makeup, which he launched on December 1, 2015.

Dharini Sanghavi is an entertainment journalist, and mom to a son. She has more than 13 years of experience and has worked with TellyChakkar and Koimoi. She is a social bird and is self-motivated by nature!

Beauty

Beauty Influencer Shraddha Gurung is All About Self-Love

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Beauty Influencer Shraddha Gurung is Raising the Bar - The Reelstars

Influencer Shraddha Gurung, 27, popularly known as @lilmissgurung, has a passion for creating diverse content, including beauty, fashion, dancing, and recently cooking on her new page @cookmayasanga. Shraddha is also a body-positive and mental health advocate who encourages her followers to embrace themselves in every shape and size. Born and raised in Noida, Uttar Pradesh, she has been an assistant beauty producer for the last seven years. 

Brand Collaborations

Being a beauty creator, Shraddha has collaborated with many brands, including MAC, Clinique, Nykaa, Kay Beauty, Chambor, Gillette, Biolage, Matrix, and Cin Cin Fashion. Along with five others, she was the face of Estee Lauder’s ‘My Shade, My Story’ campaign. 

Shraddha’s background 

It’s no longer casual to be bullied over looks, body sizes, or skin tones due to equal opportunities without any beauty biases. Whether in the entertainment or cosmetic industries, supporting talent matters the most. 

As a kid, she was bullied because of her Nepalese facial features and prominent forehead. It bothered her a lot, but eventually, she became a body positive influencer who started feeling comfortable with herself. 

She is a beauty and hair expert making beauty and fashion videos. Recreating celebrity makeup looks is one of her favourite content formats. From sharing makeup tutorials to clothing hauls, she is an interesting content creator. Giving importance to mental health has greatly impacted her journey with unfiltered content, innovative and informative polls, videos, and interviews.

Being a content creator, Shraddha Gurung has a massive fanbase of 255K on Instagram and 78.2K subscribers on YouTube. 

She started developing an interest in vlogging when she worked for POPxo, a digital community for women. She has always wanted to make a career and study mass media while being a loyal fashionista. 

Shraddha started off by reading the blogs of many bloggers, did an internship, got a job opportunity as a video talent at POPxo, and went on to work there for more than 7 years. She became the Beauty Producer for their YouTube channel.

As an influencer, Shraddha Gurung is a great example of a content creator who talks about her self-love and mental health, which is the need of the hour. Follow her for engaging fashion and beauty content. 

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World’s First AI Beauty Pageant Queen, “Miss AI,” is Kenza Leyli!

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World's First AI Beauty Pageant Queen, "Miss AI," is Kenza Leyli - The Reelstars

Hijabi lady Kenza Leyli is an AI activist and influencer who won the world’s first “Miss AI” title. She was one among the top 10 out of 1500 AI-generated models worldwide.

Kenza Leyli is crowned as “Miss AI” followed by the first and second runner up i.e. Lalina from France and Olivia C from Portugal, respectively.

Miss AI Beauty Pageant

The Fanvue World AI Creator Awards (WAICAs) launched the world’s first artificial intelligence beauty pageant, competing for a prize of $20,000 (approximately Rs. 16,70,666) with AI-generated images and influencers. They aimed to celebrate the technical skill and the effort behind creating these AI models worldwide.

ai influencer zara - The Reelstars

The Fanvue Miss AI pageant contestants also included an Indian AI contestant named Zara Sharavari in the top 10 finalists. These winners were announced at an online awards ceremony.

Miss AI Kenza Leyli has over 193,000 Instagram followers. She is closely connected to Moroccan culture and content and aims to contribute to women’s empowerment in Morocco and the Middle East while in the influencer market.

Judges of “Miss AI”

Industry experts and AI influencers judged the AI models based on beauty, tech, and social clout. These contestants will be given a point-based score in each category, and each entrant will be given an overall score.

AI beauty pageants were also asked questions like traditional beauty pageants. One question was, “What would be your one dream to make the world a better place?”

Kenza Layli - the reel stars

In Kenza’s acceptance speech, she expressed gratitude for her win: “I am incredibly grateful for this opportunity to represent AI creators and to advocate passionately for the positive impact of Artificial Intelligence. Winning Miss AI motivates me even more to continue my work in advancing AI technology.”

Kenza also said, “AI is a tool designed to complement human capabilities, not replace them. By showcasing AI’s potential for innovation and positive impact, I aim to dispel fears and promote acceptance and collaboration between humans and AI. Through education and positive examples, we can foster a more informed and optimistic view of AI’s role in our society.”

The Miss AI beauty pageant celebrated tech advancements that enhance the potential perpetuation of unrealistic beauty standards.

Using AI on social media platforms warrants scrutiny and regulation. It is not as harmful as deepfakes, which impact one’s mental health, self-esteem, and societal image.

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Brown Beauty Creators Every Brown Girl Needs to Follow

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Brown Beauty Creators Every Brown Girl Needs to Follow - The Reelstars

Embrace your beauty with these inspiring beauty creators every brown girl should follow. In a world where fair skin tones previously dominated, these influencers celebrate and empower brown beauty, promoting self-acceptance and confidence in your own skin.

Top Brown Beauty Creators: 

Debasree Banerjee @debasreee

Instagram followers: 300K

Debasree Banerjee is a beauty influencer who is in love with graphic liners. Debasree is also a certified Vinyasa Yoga Teacher. 

This beauty and lifestyle blogger is based in Assam. Her videos ring around cosmetics, beauty, and lifestyle, answering all of your inquiries regarding skincare and covering all the “unspoken beauty” topics.

Debasree is also the founder of #debasree, a cosmetic brand with co-founder Nikita Nariani. This gender-neutral company offers clean beauty products that are vegan and cruelty-free. 

She was recently seen flaunting her babymoon reels:

Here is a makeup trend she demonstrates:

Arshia Moorjani @arshiamoorjani

Instagram followers: 475K

Arshia Moorjani is an Indian-American brown beauty influencer currently based in New York. Her content is focused on beauty products that work beautifully on brown skin tones. She also loves sharing content based on lifestyle, fashion, and motherhood. 

Arshia studied Fashion Merchandising at the Fashion Institute of Technology while working side by side in the fashion industry. Previously, she worked as a makeup artist at Sephora and MAC. Eventually, she dropped out of college but continued her career in fashion corporate before switching to Cosmopolitan India as an Editor.

During her journey at Cosmopolitan India, she wondered if there was a lack of South Asian content creators who focused on beauty, and she decided to fill that void. 

Here are some brown skin tone-friendly lipsticks:

Sathya Priya @sathyapriya_mua

Instagram followers: 63.6K

Sathya Priya is a brownie makeup artist who believes in enhancing herself the way she is. Be it anything and everything in the makeup and beauty industry, Sathya Priya loves it. She creates unfiltered, dusky makeup videos, which gives more confidence to the brown skin tone girlies. 

If you need a chic look with accurate finishing, Sathya Priya is one of the best MUAs to follow. She can help you look mind-blowing and Instagram-ready. 

Here is a makeup tutorial by her:

Susmitha @brown_girl_susmitha

Instagram followers: 161K

Susmitha is truly an inspiration for brown-skinned girls because she believes in adoring herself the way she is. She is based in Hanamkonda, Telengana. 

Suggesting the best makeup products for dusky skin tones and demonstrating all those products on her skin is what her content talks about. She creates terrific high-quality makeup tutorials with some fantastic products suiting your beautiful dusky skin.

Here are some brown lip oil swatches by her:

These brown beauty creators are here to motivate you and help you shine in your skin tone. Every brown girl must follow these renowned brown beauty creators.

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