Yuktha Becomes First Indian Female Creator to Front Royal Enfield Lifestyle’s Global Campaign

Twenty-year-old Bengaluru-based creator Yuktha has recently featured in Royal Enfield Lifestyle’s global campaign, shooting the brand’s core range in London. The collaboration highlighted her personal identity through moments such as wearing her mother’s saree on set, recording a vlog on the streets of London, and recreating her signature, savvy style videos. Together, these elements reflect how homegrown creators are increasingly finding space on global brand platforms.

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A post shared by Yuktha Eshwarappa (@yuktha)

Who Is Yuktha Eshwarappa?

Yuktha is a Bengaluru-based digital creator known for her sharp humour, offbeat ideas and highly relatable content. Her Instagram presence stands out for blending everyday observations with clean comic timing, without relying heavily on trends and her savvy bike rides through the streets of Bengaluru are very hooky short vlogs. From short-form reels to casual posts, her content feels spontaneous and grounded, which has helped her build a strong and loyal audience. Her humour is simple, situational, and rooted in daily life, which makes her content widely shareable and easy to connect with. Over time, this approach has helped her grow beyond viral moments into a recognisable online personality.

Content Style and Creative Range

Yuktha does not restrict herself to a single format or niche. While comedy reels form the core of her profile, she often experiments with offbeat topics and formats, adding depth to her content. Her feed includes humorous takes on student life, core relation with desi moms, observations on routine situations and creative storytelling that reflects her personality. Apart from comedy, she regularly shares guitar videos, showcasing her musical side. She has also posted content related to biking, painting, pencil sketches, and detailed drawings. This mix of humour, music, art and lifestyle content makes her profile diverse and consistently engaging.

Early Viral Breakthrough

One of Yuktha’s most notable milestones came early in her content journey. Her very first reel crossed 30 million views and over 2 million likes. The video featured her cracking jokes about ethylenediaminetetraacetic acid while preparing for a chemistry exam. The reel went viral for its simplicity and originality, proving that personality-driven content can travel far without high production. Her total video views have since crossed over 100 million, reflecting sustained audience interest rather than one-off virality.

Education and Personal Interests

Yuktha studies at ASC College, Bengaluru, and according to her profile and other sources found on the internet, it is believed she is in her final year. During her first year, she performed at her college fest, playing the guitar, which further highlighted her comfort on stage and creative confidence along with her college name.

She shares a strong connection with music, particularly the guitar, and frequently posts videos that receive high engagement. Alongside this, she is also known to be a bike enthusiast, a detail that has now become especially relevant in light of her recent brand collaboration.

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A post shared by Yuktha Eshwarappa (@yuktha)

Royal Enfield Lifestyle Global Collaboration

This is something that has not happened with a Female Indian digital creator before. She officially featured in Royal Enfield Lifestyle’s core range shoot in London, collaborating directly with the brand’s apparel and riding gear division. The shoot was accompanied by behind-the-scenes content and a vlog, confirming the partnership as an official collaboration and not a one-off appearance.

Royal Enfield Lifestyle’s official Instagram handle shared content from the shoot, marking Yuktha’s inclusion in the brand’s global storytelling.

Also Read: How 25-year-old Bhavitha Mandava became the first to open Chanel’s Métiers d’Art 2026 Show?

A Saree From Home to London

One post that drew particular attention showed Yuktha wearing her mother’s saree during the London shoot. She captioned it with a line stating that her mother’s saree had made it to London for Royal Enfield. The moment resonated strongly with audiences, blending personal identity with a global fashion campaign.

Audience Response and Engagement

Following the Royal Enfield collaboration, fan reactions poured in across social media. Comments on her posts included:

“You’re so cool bro”

“So freaking cool”

“Slayyyy”

“This is almost patriotic”

The responses reflected not just admiration for the shoot, but pride in seeing an Indian creator represent a legacy motorcycle brand on a global platform.

Profile Snapshot

• Creator location: Bengaluru
• Instagram followers: 1.7 million
• Posts: 46
• Reels: 50+
• Total video views: 100 million+