Lifestyle

PM Narendra Modi fetes 20 creators at National Creators Award 2024

Published

5 months ago

March 8, 2024

At the first ever National Creators Awards held in India, it was the country’s best known influencer who walked away with the loudest applause. When Shraddha Jain (Aiyyo Shraddha to her fans) went up to receive her award for ‘Best Creative Creator Female’ and gushed, “Your spontaneity has floored everyone today!”, she wasn’t far off the mark.

Prime Minister Narendra Modi, as the chief guest of the awards ceremony that honoured creator talent in the country on Friday morning, was at his charming best. The packed Bharat Mandapam in New Delhi resonated with calls of ‘Modi! Modi!’ as the PM warmed up to the awardees with smart repartee and ready witticisms. His self deprecating humor had his audience in splits. When Green Champ Creator Pankti Pandey, who happens to be a ‘fellow Amdavadi’ said in her speech that she would like to encourage people to undertake ‘waste audits’ of their homes to foster sustainable lifestyles, Modi quipped that Amdavadis “don’t waste anything, ever!” On a serious note, he added that he has launched ‘Mission Life’, an initiative that encourages everyone to adopt environment friendlier lifestyles.

Creators charmed by Modi

Modi urged ‘Cultural Ambassador creator’ Maithili Thakur to sing one of her wellknown devotional tracks on stage, and nudged ‘International Creator’ awardee Drew Hicks to address the audience in Hindi. He ribbed the slightly built Swacchata ambassador awardee Malhar Kalambe good naturedly, telling him that there were c Maithili Thakur Narendra Modi at National Creators Awards. Reelstars reators in the hall who could give him a few tips on eating well, eliciting guffaws from the audience. But Modi also lent a patient hearing to Malhar’s admission that he has had to bear taunts for having undertaken the task of cleaning up Mumbai’s public spaces. “Sometimes, you have to dirty your hands to get the city clean,” he told the prime minister. Modi quipped back, “Yes, sometimes you need such ‘safai’ during the elections too!”

Modi’s advice to creators hits the mark

The prime minister displayed a keen interest, knowledge and abiding passion for all of the creators’ work. To the Best Tech creator awardee Gaurav Chaudhary (Technical Guruji to fans), Modi was all praise but also urged Chaudhary to use his platform to democratise the use of technology in India, noting that it needs to reach the grassroots to be effective. “UPI should be accessible to all, not just to those in the big cities,” he said.

Kamiya Jani of Curly Tales at National Creators AWards. Reelstars To Kamiya Jani of Curly Tales who walked away with the Best Travel Creator award, Modi had more words of advice. “Through your content, ask people to set aside a small part of their travel budgets on buying locally made produce, to rest for a while at the pilgrimage spots to absorb the vibes instead of rushing on to the next tourist spot.”

The prime minister quite obviously spoke from the heart, but as he emphasised more than once, not with an eye on the forthcoming Lok Sabha election. “Although of course, it’s Modi’s guarantee that I will host a similar event next year too!” he said to an elated audience.

When Kabita of Kabita’s Kitchen came up to receive her award for the Best Food Creator, Modi took a dig at his fellow Gujaratis again. “Why do Gujaratis hunt for Mexican and Chinese food in their hometowns, and when they travel, they only look for Gujarati food?” he quizzed her. On a serious note, he urged Kabita to create content that would create nutritional awareness, particularly around millets which the government is keen to popularise once again as a healthy food substitute.

Naman Deshmukh, who got the award for the best Tech and Gadeget Creator, was told by Modi to create content around the Atal Tinkering Labs, backed by the government, for young students. Science and mathematics studies are once again being sought after, after the success of the Chandrayaan expedition, he pointed out, and urged Deshmukh that creators like him should create content that fosters scientific temper among teenagers.

Keeping creators happy

Aman Gupta at National Creators Awards. Reelstars boAt founder Aman Gupta was honoured with the Celebrity Creator award, and Gupta told Modi he was proud to announce that 70 per cent of the company’s products are now made in India, making the company the second largest audio brand in the world. Unsurprisingly, many of the National Creator Awards recepients were those who have had a positive connect with the government. The ruling BJP has roped in Ranveer Allahabadia (Best Disruptor Award) and Curly Tales’ Kamiya Jani for interviews with an eye on the elections. Ankit Baiyanpuria (Best Fitness Creator) has featured with Modi on his Swacchata campaign and talking about his 75 day physical fitness challenge in October 2023.

But there were others too, who received government recognition for their creative talent. Keerthika Govindhasamy known as Keerthi History, Laksh Dabal who promotes natural farming, heritage fasion icon Janhavi Singh, and nano creator Piyush Purohit who hails from Chamoli in Uttarakhand, found themseles being feted for their work.

A total of over 1.75 lakh nominations were entered for the 20 categories of the first edition of the National Creators Awards. Apart from a voting process, a 2 member jury comprising adman Prasoon Joshi and actor Rupali Ganguly vetted the awards. “These awards will over time, become a great motivator for creators,” the prime minister assured his audience in his speech after handing over the awards, which were streamed online.

Full List of National Creator Award Winners:

Disruptor of the Year award: Ranveer Allahbadia (BeerBiceps)

Best Creator in Education Category(Male & Female): Naman Deshmukh

Best Creator in Tech Category: Gaurav Chaudhary(Technical Guruji)

Favourite Travel Creator: Kamiya Jani

Best Health and Fitness Creator: Ankit Baiyanpuria

Best Creator in Food Category: Kabita Singh (Kabita’s
Kitchen)

Celebrity Creator of the Year: Aman Gupta

Green Champion’ Category: Pankhti Pandey

Best Storyteller: Keerthika Govindasamy

Cultural Ambassador of the Year: Maithili Thakur

Most Creative Creator Female: Shraddha Jain

Most Creative Creator Male: RJ Raunac

Heritage Fashion Icon Award: Jahnvi Singh

Best Creator for Social Change Award: Jaya Kishori

Best Micro Creator Award: Aridaman

Best Creator in Gaming Category Award: Nishchay

Swachhta Ambassador Award: Malhar Kalambe

Best International Creator Award: Drew Hicks, Kili Paul,
Cassandra Mae Spittmann

Best Nano Creator Award: Piyush Purohit

Most Impactful Agri Creator: Lakshay Dabas

The New India Champion Award: Abhi and Niyu

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Seasoned journalists covering interesting news about influencers and creators from the social world of Entertainment, Fashion, Beauty, Tech, Auto, Finance, Sports, and Healthcare. To pitch a story or to share a press release, write to us at info.thereelstars@gmail.com

Lifestyle

Meet Akanksha & Bhushan: Social Media Sensations Known for Debunking Viral Hacks

Published

2 days ago

July 25, 2024

Dharini Sanghavi

Whatever you see on social media is not always true. To verify whether it works or not, popular blogger duo Akanksha and Bhushan regularly share hacks and tips on social media debunking or verifying popular trends and hacks. Their content typically includes practical advice, creative solutions, and humorous takes on various hacks.

How It Started

Akanksha and Bhushan met by chance at a food festival. Their shared love for food led to a blossoming friendship that eventually turned into a professional collaboration. Akanksha, with her culinary background, provides in-depth knowledge about various cuisines, ingredients, and techniques. Bhushan, a food photographer, brings each dish to life with his stunning visuals, thanks to his keen eye for detail and aesthetics.

Their combined expertise and shared passion have not only fueled their successful collaboration but also created content that resonates with a wide audience, making them influential figures in the realm of social media hacks and trends.

Akanksha and Bhushan keep their followers engaged with their constantly evolving content on platforms like Facebook, Instagram, and YouTube:

Facebook: Their profile, Think U Can, boasts 832K followers who tune in for their latest hack tests and tips.

Instagram: Their page, The Bhushan Show, has 281K followers. Here, they share short clips, reels, and updates on their latest findings.

YouTube: With 1.07 million subscribers, their YouTube channel features detailed explanations and results of the hacks they test.

Their videos often go viral thanks to their relatable content and honest reviews. Some of their most popular videos include testing bizarre beauty hacks, trying unusual DIY projects, and debunking widely shared myths.

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A post shared by The Bhushan Show (@thinktravelfood)

What Makes Them Unique and Impactful

Unique Niche: Their focus on debunking and verifying hacks sets them apart from other influencers, leading to a steady increase in their follower count and engagement rates.

Engaging Content: Their entertaining approach has earned them a loyal following. Fans appreciate their honest reviews and the effort they put into testing each hack.

Trust of followers: Many fans check their videos before purchasing products. For example, in a recent video, they tested a pan that claimed to make rotis and dosa quickly. While the pan worked well for dosa, it failed with rotis.

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A post shared by The Bhushan Show (@thinktravelfood)

In another video, they tried a viral floor-cleaning mop, which proved effective and was recommended to their followers.

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A post shared by The Bhushan Show (@thinktravelfood)

Keep reading The Reelstars to discover more in the creator-verse!

Lifestyle

Telangana Tightens Reins on Digital Content Creators

Published

2 days ago

July 25, 2024

Anusuya Mazumder

The arrest of Telugu YouTuber Praneeth Hanumanthu for creating and disseminating inappropriate content has ignited a firestorm of debate in Telangana around the regulation of online content. The incident served as a stark reminder of the potential for misuse of social media platforms.

Hanumanthu was first arrested for making inappropriate comments on video of a father and daughter. A few days after that, he now has a case filed against him for drug use under the NDPS Act. A drug test taken by him came back positive for marijuana use. While the police have submitted a petition for holding and further questioning him, he has issued an apology video.

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A post shared by Praneeth Hanumantu (@p.hanumantu)

Telangana Govt Responds

In response to the growing public outcry and the need to address the issue head-on, the Telangana State Commission for Women (TSCW) has issued comprehensive guidelines for digital content creators. These directives aim to strike a delicate balance between protecting freedom of expression and ensuring public safety and morality.

The Core of the Issue

The crux of the problem lies in the blurred lines between creative freedom and responsible content creation. While the Constitution guarantees the right to free speech, it also imposes reasonable restrictions in the interest of public order, decency, and morality. The TSCW’s guidelines seek to clarify these boundaries.

Key Provisions of the Guidelines

Adherence to Law: Content creators must ensure their content aligns with Indian laws, particularly those related to women’s safety and dignity. Any violation of these laws will be met with strict legal action.
Respect for Public Sentiments: Content that promotes hatred, violence, or discrimination against any group or individual will not be tolerated. The guidelines emphasize the importance of upholding the social and secular fabric of the nation.
Accuracy and Truthfulness: The spread of misinformation and fake news is a major concern. Content creators must prioritize accuracy and avoid disseminating false information.
Responsible Influencer Conduct: Those with significant influence on social media platforms have a responsibility to use their power ethically. Promoting harmful stereotypes, body shaming, or unrealistic beauty standards is strictly prohibited.

Challenges and Implications

Implementing these guidelines will undoubtedly pose challenges. Defining the limits of free speech and determining appropriate penalties for violations will require careful consideration. Moreover, enforcing these regulations in the vast digital landscape will be a complex task.

However, the TSCW’s initiative is a crucial step towards creating a safer and more responsible online environment. It sends a clear message that the government is committed to protecting citizens from the harmful effects of unregulated digital content.

While the guidelines may face criticism from some quarters, they are a necessary response to the growing concerns about the misuse of social media. As technology continues to evolve, it is imperative to have robust regulations in place to protect the interests of the public.

The potential impact on the digital content industry and the challenges of enforcement will be seen from hereon.

Lifestyle

Harsha Sai: Meet the Man With ‘Golden Heart’

Published

2 days ago

July 24, 2024

Dharini Sanghavi

In a world that can often seem harsh, Harsha Sai stands out as a beacon of kindness and compassion. Known for his philanthropic efforts, he is particularly dedicated to supporting the poor and needy. Often referred to as India’s Mr Beast, Harsha Sai is a well-known YouTuber and content creator recognized for his socially impactful videos.

Harsha Sai frequently engages in activities such as distributing food, providing financial aid, and fulfilling specific needs for individuals in distress. His work not only provides immediate relief to those in need but also raises awareness about the challenges faced by underprivileged communities. Through his selfless actions, Harsha Sai has made a significant impact on society.

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A post shared by Harsha sai (@harshasai_)

Harsha harnesses the power of social media platforms like YouTube and Instagram to inspire his audiences to contribute to these causes. With 15 million subscribers on YouTube and 13.6 million followers on Instagram, his influence is vast. His work mirrors the generosity and large-scale charitable initiatives of Mr Beast (Jimmy Donaldson), the famous American YouTuber known for his significant giveaways and humanitarian efforts.

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A post shared by Harsha sai (@harshasai_)

Harsha Sai’s videos often go viral due to their emotional content and the sheer scale of his charitable acts. This virality amplifies his message and encourages his followers to participate in charitable activities, creating a ripple effect of kindness and generosity.

How It All Started

Harsha Sai gained YouTube popularity in 2019 while attending engineering school in Visakhapatnam. His Instagram posts flaunting his six-pack abs received significant attention, leading to multiple requests from college friends inquiring about his diet. This prompted him to start sharing health tips on TikTok and YouTube. By the time he graduated in 2020, Sai had amassed 900,000 subscribers on YouTube.

Financial Commitment to Charity

Harsha Sai has mentioned that he uses money from his YouTube ad revenue, brand sponsorships, and sometimes from diluting his stock portfolio to fund his charitable acts. His commitment to using his own resources for philanthropy underscores his dedication to making a positive impact.

Personal Background

Harsha was born in Telangana and holds a degree in Computer Science from GITAM University. He operates two YouTube channels: Harsha Sai – For You Telugu and Harsha Sai – For You Hindi. His educational background and diverse content have contributed to his wide-reaching influence.

Harsha Sai is a remarkable figure in the world of digital content creation, using his platform to spread hope and positivity. His dedication to helping the poor and needy, combined with his ability to engage and inspire his audience, makes him a significant force for good. As his influence continues to grow, Harsha Sai is definitely a name to watch in the realm of social media philanthropy.