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PM Narendra Modi fetes 20 creators at National Creators Award 2024

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At the first ever National Creators Awards held in India, it was the country’s best known influencer who walked away with the loudest applause. When Shraddha Jain (Aiyyo Shraddha to her fans) went up to receive her award for ‘Best Creative Creator Female’ and gushed, “Your spontaneity has floored everyone today!”, she wasn’t far off the mark.

Prime Minister Narendra Modi, as the chief guest of the awards ceremony that honoured creator talent in the country on Friday morning, was at his charming best. The packed Bharat Mandapam in New Delhi resonated with calls of ‘Modi! Modi!’ as the PM warmed up to the awardees with smart repartee and ready witticisms. His self deprecating humor had his audience in splits. When Green Champ Creator Pankti Pandey, who happens to be a ‘fellow Amdavadi’ said in her speech that she would like to encourage people to undertake ‘waste audits’ of their homes to foster sustainable lifestyles, Modi quipped that Amdavadis “don’t waste anything, ever!” On a serious note, he added that he has launched ‘Mission Life’, an initiative that encourages everyone to adopt environment friendlier lifestyles.

Creators charmed by Modi

Modi urged ‘Cultural Ambassador creator’ Maithili Thakur to sing one of her wellknown devotional tracks on stage, and nudged ‘International Creator’ awardee Drew Hicks to address the audience in Hindi. He ribbed the slightly built Swacchata ambassador awardee Malhar Kalambe good naturedly, telling him that there were cMaithili Thakur Narendra Modi at National Creators Awards. Reelstarsreators in the hall who could give him a few tips on eating well, eliciting guffaws from the audience. But Modi also lent a patient hearing to Malhar’s admission that he has had to bear taunts for having undertaken the task of cleaning up Mumbai’s public spaces. “Sometimes, you have to dirty your hands to get the city clean,” he told the prime minister. Modi quipped back, “Yes, sometimes you need such ‘safai’ during the elections too!”

Modi’s advice to creators hits the mark

The prime minister displayed a keen interest, knowledge and abiding passion for all of the creators’ work. To the Best Tech creator awardee Gaurav Chaudhary (Technical Guruji to fans), Modi was all praise but also urged Chaudhary to use his platform to democratise the use of technology in India, noting that it needs to reach the grassroots to be effective. “UPI should be accessible to all, not just to those in the big cities,” he said.

Kamiya Jani of Curly Tales at National Creators AWards. ReelstarsTo Kamiya Jani of Curly Tales who walked away with the Best Travel Creator award, Modi had more words of advice. “Through your content, ask people to set aside a small part of their travel budgets on buying locally made produce, to rest for a while at the pilgrimage spots to absorb the vibes instead of rushing on to the next tourist spot.”

The prime minister quite obviously spoke from the heart, but as he emphasised more than once, not with an eye on the forthcoming Lok Sabha election. “Although of course, it’s Modi’s guarantee that I will host a similar event next year too!” he said to an elated audience.

When Kabita of Kabita’s Kitchen came up to receive her award for the Best Food Creator, Modi took a dig at his fellow Gujaratis again. “Why do Gujaratis hunt for Mexican and Chinese food in their hometowns, and when they travel, they only look for Gujarati food?” he quizzed her. On a serious note, he urged Kabita to create content that would create nutritional awareness, particularly around millets which the government is keen to popularise once again as a healthy food substitute.

Naman Deshmukh, who got the award for the best Tech and Gadeget Creator, was told by Modi to create content around the Atal Tinkering Labs, backed by the government, for young students. Science and mathematics studies are once again being sought after, after the success of the Chandrayaan expedition, he pointed out, and urged Deshmukh that creators like him should create content that fosters scientific temper among teenagers.

Keeping creators happy

Aman Gupta at National Creators Awards. ReelstarsboAt founder Aman Gupta was honoured with the Celebrity Creator award, and Gupta told Modi he was proud to announce that 70 per cent of the company’s products are now made in India, making the company the second largest audio brand in the world. Unsurprisingly, many of the National Creator Awards recepients were those who have had a positive connect with the government. The ruling BJP has roped in Ranveer Allahabadia (Best Disruptor Award) and Curly Tales’ Kamiya Jani for interviews with an eye on the elections. Ankit Baiyanpuria (Best Fitness Creator) has featured with Modi on his Swacchata campaign and talking about his 75 day physical fitness challenge in October 2023.

But there were others too, who received government recognition for their creative talent. Keerthika Govindhasamy known as Keerthi History, Laksh Dabal who promotes natural farming, heritage fasion icon Janhavi Singh, and nano creator Piyush Purohit who hails from Chamoli in Uttarakhand, found themseles being feted for their work.

A total of over 1.75 lakh nominations were entered for the 20 categories of the first edition of the National Creators Awards. Apart from a voting process, a 2 member jury comprising adman Prasoon Joshi and actor Rupali Ganguly vetted the awards. “These awards will over time, become a great motivator for creators,” the prime minister assured his audience in his speech after handing over the awards, which were streamed online.

Full List of National Creator Award Winners:

Disruptor of the Year award: Ranveer Allahbadia (BeerBiceps)

Best Creator in Education Category(Male & Female): Naman Deshmukh

Best Creator in Tech Category: Gaurav Chaudhary(Technical Guruji)

Favourite Travel Creator: Kamiya Jani

Best Health and Fitness Creator: Ankit Baiyanpuria

Best Creator in Food Category: Kabita Singh (Kabita’s
Kitchen)

Celebrity Creator of the Year: Aman Gupta

Green Champion’ Category: Pankhti Pandey

Best Storyteller: Keerthika Govindasamy

Cultural Ambassador of the Year: Maithili Thakur

Most Creative Creator Female: Shraddha Jain

Most Creative Creator Male: RJ Raunac

Heritage Fashion Icon Award: Jahnvi Singh

Best Creator for Social Change Award: Jaya Kishori

Best Micro Creator Award: Aridaman

Best Creator in Gaming Category Award: Nishchay

Swachhta Ambassador Award: Malhar Kalambe

Best International Creator Award: Drew Hicks, Kili Paul,
Cassandra Mae Spittmann

Best Nano Creator Award: Piyush Purohit

Most Impactful Agri Creator: Lakshay Dabas

The New India Champion Award: Abhi and Niyu

 

Travel

Cycling From Ottapalam To Kenya, Meet Arunima IP

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Arunima IP, hailing from the quaint town of Ottapalam in Palakkad, Kerala, has redefined the meaning of adventure and freedom. This daring backpacker has traversed the length and breadth of India and ventured into 12 foreign countries, experiencing cultures and landscapes. As an LGBTQ+IA girl from a small town, she’s living her life in a way that most only dream of.

A Journey Born from Family Adventures

Arunima’s love for travel didn’t just spring up overnight. From childhood, she embarked on numerous trips with her family and friends. These early adventures ignited a passion for exploration that would later define her life. Her first solo trip to Goa, where she traveled by bus and train, marked the beginning of her solo travel saga. Her independent streak set the stage for her future exploits.

Cycling Through Africa: A Solo Adventure

Currently, Arunima is on an awe-inspiring solo cycling tour across Africa. Pedaling through remote villages and vast landscapes, she immerses herself in the continent’s rich culture and natural beauty. Her courage and determination have stunned many, as she navigates her way through unfamiliar territories alone.

From Civil Aviation to Full-Time Traveler

Before dedicating herself to full-time travel, Arunima worked various jobs to fund her journeys, despite having a background in civil aviation. It was in mid-2020 that she decided to embrace traveling as a full-time pursuit. The traveller is committed to a life on the move and doesn’t intend to settle in one place.

Exploring the World: One Country at a Time

Arunima’s international travel adventures began with a trip to Nepal, followed by explorations in Thailand, Vietnam, Cambodia, Laos, Oman, the UAE, Bhutan, Bangladesh, and Ethiopia. Currently, she is exploring Kenya, the 12th country on her list. Each destination adds a new chapter to her incredible journey, filled with unique experiences and learnings.

The Epic Bicycle Journey Across 22 Countries

In November 2022, Arunima embarked on a two-year bicycle journey to explore 22 countries. This ambitious expedition was flagged off by Sports Minister V. Abdurahiman in Malappuram. Starting from Kerala, she cycled 2,500 km to Mumbai in just ten days before flying to Oman. Her journey through Oman included visits to stunning locations like Quriyat, Bimmah Sinkhole, Amerat Heights, Sal Steps, and Muttrah Souq.

Passion Turned Profession

Arunima has seamlessly blended her passion for travel with her profession by creating content for social media platforms. Her vlogs, which document her travels and the everyday lives of the people she meets, have garnered a loyal following. Her engaging storytelling and authentic experiences make her content relatable and inspiring.

A Community of Followers and Supporters

Throughout her travels, Arunima connects with her followers and subscribers, who often provide her with food, shelter, and valuable travel tips. In Oman, she was warmly welcomed by her followers in Bausher, who were thrilled to host her and hear about her adventures firsthand. While she has a whole community that supports her, there are many who criticize as well. On a recent post where she dressed like a tribal community in Kenya, she faced a lot of backlash for not covering up appropriately. But her supporters were quick to defend and encourage her to embrace all such experiences.

Embracing the Unexpected

Initially planning to visit nearly 20 countries, Arunima has had to adapt her plans along the way. The unpredictable nature of travel means that flexibility is key, and she embraces every twist and turn with enthusiasm and grace.

An Inspiration for Aspiring Travelers

Arunima’s story is one of independence, and a relentless pursuit of dreams. Her adventures and the way she navigates the world serve as a powerful inspiration to young women and aspiring travelers everywhere. She proves that with courage and determination, the world is yours to explore.

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Lifestyle

Gen Alpha Kidfluencers Are Way Ahead On Their Content Game!

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Wait, you thought GenZ was epic? Then let me introduce you to gen Alpha. At the age our moms were busy setting up nurseries for us, they are already going viral for their shenanigans on social media. It’s almost as if they had their accounts set up even before they got their birth certificates. Not only are they aware of all things trending but also are the ones that set the trend, more often than not. Gone are the days when you needed an adult to play child characters, some of these young ones could easily give most adults a run for their money, hands down. The evident change in the technological advancement between the generations is as humorous as it is thrilling. These young ones have come to be known as ‘Kidfluencers’ and they are here to take the internet by storm!

Amreen Malhotra

I am sure you’ve heard the term, “Hello friends chai pi lo!”, well she’s the little star behind the meme that went viral in 2018. Her these very words paired with an enthusiasm that was enough to compete with the brightness of the sun incarnate, accompanied by her cuteness is exactly what led the 9-year-old to the well-deserved fame and love she received online. Soon she won netizens hearts and her videos that followed immediately garnered her millions of views. True to her name this little princess continues to shine online with over 532K followers on Instagram today. Amreen loves all things fashion and is an icon in her own right, apart from that she also enjoys dancing, baking and singing.

She lives by the motto, ‘Walk like a princess, smile like a queen’ and loves princesses (duh!), unicorns and her mom. (Hopefully in no particular order ;). This little champ continues to pave her path as she navigates social media (in style) and is signing autographs as she is contracts. She has featured on shows like ‘Agar tum na hote’ on Zee tv and has also partnered with brands like Gini and Jony, Pampers, Odomos, etc. She admits that none of this would be possible without the support and the continual guidance of her parents and uncle, who manage her social media and, in a world, full of trolling and hate, have managed to keep her safe and protected alongside supporting her every step of the way.

Looking for some humorous content with a side of cuteness overloaded, this 8-year-old has got you covered! She is an only child and enjoys the undivided support and attention of her parents. She was born on November 1st, 2016, to her loving parents and they lead a happy life along with their furry friend Oreo! Kiara started her content creation journey in 2020, when she was just 3 years old and has been going strong ever since. She enjoys creating comedy, lifestyle, art and fashion themed short videos.

Her parents created the account for her and soon realised that she was a natural! They still continue to manage her account and support Kiara, who has continuously been captivating netizens online with her humour. Her adorable personality has gained her 542K followers on Instagram today and more than 8 million views on her YouTube channel. She received immense popularity after she had posted a lip sync video to Yashraj Mukhate’s song ‘Boring Day’ on Instagram. Her videos thus far never fail to make her audience laugh and a lot more awesome content can be expected from her in the future.

This 10-year-old actor, model, fashion and lifestyle influencer is on her path to assured success and her videos are a reflection of just that. Her talent and skill never cease to amaze her rapidly growing audience and each video gets better than the last. Her first viral reel “Baal katwa le, mat katwa” received applause galore and her acting was appreciated as was her talent recognized. In most of her videos she is seen portraying multiple characters and she perfectly displays every emotion and expression that have helped bring all her characters to life. She nails every dialogue and her fans keep demanding for more such videos, especially her ‘Rishtedar series’.

Watching her perform, it is difficult to believe that she is just 10 years of age. Apart from creating content, she also enjoys singing and playing the keyboard. Her talent and skills are definitely praise-worthy and she sure does have a bright future ahead. Today, she has 347K followers on Instagram and her parents have played a vital role throughout this journey, especially her mother who is a dermatologist that not only manages her account but also the newest addition to their family Ayesha. (Sayesha’s little sister). This multi-talented champ has also collaborated with several brands like Sketchers India, Biba, Naika Fashions, Oreo India, Amazon India, Pantaloons Fashion, Voot Kids, Saffola, to name a few. She has also been featured in the Jaipur Couture Show 2020, India’s Kids Fashion Week 2021 and Delhi Times Fashion Week 2021. She continues to exceed expectations with each new video and stands as inspiration to many others to be unafraid to display their talents.

Vyomi Radadia

This little one has single handedly created waves on the internet with her awesome dance moves and fashion sense! Netizens have termed her as ‘Choti Alia’ and ‘Kesariya Girl’, after she recently posted her rendition on Alia Bhatt’s Kesariya song that garnered her more than 8 million views. She has made a mark for herself as she gracefully cruises through the Indian kid influencer space. Her videos display the effort and hard work that she puts into each one of them and the praise and applause that she receives in return in truly wholesome. She puts her heart and soul into each and every performance and her passion for dance are clearly visible with every dance move she slays. Her this very perfectionist attitude and energetic performances have led her to 203K followers on Instagram and today, she continues to inspire many with her energy, passion, dedication and hard work.

Keya gained popularity at a very young age for her humorous, relatable videos but more so for her cute personality, expressive nature and adorable acting. She was born in Pune, Mumbai and started going viral for her ‘in-law’ videos, wherein she portrayed videos on day-to-day issues between ‘in-laws’ and this series went very popular and was enjoyed by all ages and shared on many groups. She is an all-rounder and an absolute star who has now gained a loyal fanbase of 330K followers on Instagram. She never fails to bring a smile on the faces of her audiences and brightens their day with each post.

Her hard work and talent have been recognized and she has also been awarded ‘Maharashtra Yuva Star Award’ and has featured in films like ‘Baap Manus’ alongside Pushkar Jog’, which beautifully displayed the pure and unbreakable bond that a father-daughter share. She was showered with loads of praise and applause for this role and it has acted as the founding stone for her acting career. Apart from this, she has also worked with multiple brands like littlejoy.co, pakharoo clothing, chikupiku fun, to name a few. True to her name, today Keya is an inspiration to many children and adults alike and she has set the influencer bar high.

Viaana & Ziaana

This sister duo has inspired their 34.6K followers with their incredible fashion sense and the beautiful bond shared by them. Be it traditional or western wear, they can be seen flaunting both with style and grace. They have managed to build a niche for themselves with such stylish, creative and appealing content and act as a source of fashioninspo to many. Rightfully so, they have gained popularity in a very short period of time and also share cute family moments every now and then. Their adorable personality and amazing fashion sense got recognized by a lot of leading Indian brands like First Cry India, Baby hug, First cry Intelli and many more. Today, Viaana & Ziaana are inspiring with their trendy fashion sense, creative content, stylish swagger and they definitely keep their followers up to date with the latest trends and all things fashion!

This 12-year-old is a pandora’s box of talent and it shows! A lot of people consider her as the youngest pop superstar and her work backs it up. She consistently creates and shares her new albums and music with her followers on Instagram and constantly keeps them in loop of her latest releases or upcoming albums that they can look forward to and even other remixes that she features on. (yes, she is a little superstar).

Her consistency, drive, determination and hard work have led her to 45.6K followers on Instagram that continuously support and encourage her. She has featured in multiple artists showcases and also on BBC. Her talent was also recognized by Shontelle Layne, who is a grammy nominated artist herself and she appreciated the young talent as well. This further motivated Megan and her music keeps getting better and the appreciation it lauds is a proof of just that! Her fanbase continues to grow as does she and her music career.

Kyra Kanojia

Who better to review toys than a kid, right? Kyra says absolutely right! This young one is a professional toy reviewer (yes, it is a legit job). She is young, curious and excellent at reviewing. From toys to other innovate children’s products, she unapologetically puts out her views and provides her clear unbiased opinions after trying them herself. She specifically focuses on reviewing toys and has a loyal fanbase that follows her for exactly that.

She has more than 26.5K subscribers on YouTube where she posts creative review videos and also runs her own website where she posts latest reviews and brand collaborations. She has collaborated with brands like Nike and is a popular face in her city, Noida and has managed to create a niche platform for herself over the years, with the support of her parents who helped her setup. Her creativity continues to inspire her audience and her fanbase keeps growing along with her love for toys.

This 7-year-old will surely bring out the inner fashionista in you! Camera conscious? She’s got you covered. This little fashion model is here to give you all the fashion inspo you’re looking for and her expressive style has successfully managed to captivate 39.6K people online thus far. Her undeniable charisma and cuteness ooze with every post and she is known for her creative poses that perfectly display her talent and skill that she has at such a young age. She stands as an inspiration to many and her talent has been recognized by several big brands like First Cry India, Baby Hug, princessbyrenee, Pine Kids and many more! You can definitely say that fashion runs through her blood as she and her mom (who also manages her account) are often seen sharing ‘#twinning’ moments together.

A cutie with an adorable personality, sense of humour and some crazy cool dance moves? That’s Inaaya for you. She is a little dose of happiness to her family of 36.4K people online and never fails to make them smile. Her cute pictures, funny dances and comedy short videos will definitely brighten your day. This 5-year-old is expressive and has not only impressed her audience but also caught the eye of brands like First Cry, Hopscotch and so many more.

Be it dance, acting, cooking, art or music, these gen alpha content creators have proved that age is just a number as they cruise through their social media journey boldly and in style. It just goes to show the power that social media holds and that hard work, determination, consistency and dedication can lead you to achieve your dreams and so much more!

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Asian

Seoul Searching: A K-Drama Fan’s Pilgrimage Through Seoul

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Planning a trip to South Korea? First stop? Seoul, of course! Seoul pulses with energy, a vibrant metropolis where ancient palaces brush shoulders with neon skyscrapers. But for K-drama fans, Seoul transforms into a living drama set, brimming with scenes we’ve laughed and cried through. So, lace up your walking shoes and get ready to revisit your favorite K-drama moments on this Seoul adventure!

Itaewon

itaewon - the reel stars

Head to Itaewon first! This neighborhood bursts with global energy, a mishmash of trendy bars, BBQ restaurants, and hidden-gem shops. Channel your inner Park Sae-Roy from “Itaewon Class” and grab a drink at the iconic Oriole Bar, with its rooftop boasting city views that steal the show. Be prepared to spot locations from countless other dramas, as this dynamic district serves as a backdrop for all sorts of K-drama stories.

Namsan Tower

namsan tower - the reel stars

Next, ascend to Namsan Tower, Seoul’s very own love letter to the city. Featured in dramas like “Boys Over Flowers” and “My Love From Another Star,” this iconic tower offers breathtaking 360-degree views. Time your visit for sunset and watch the city transform into a twinkling tapestry of lights – a guaranteed rom-com worthy moment.

Deoksugung Stonewall Walkway

deoksung stone wall - the reel stars

Calling all “Goblin” and “The Beauty Inside” fans! The Deoksugung Palace Stonewall Walkway is a must-visit. Picture yourself strolling beneath the changing leaves, the fiery hues of autumn or delicate blush of spring framing your perfect K-drama moment. This picturesque path leads you to the Deoksugung Palace and Seoul Museum of Art, making it a delightful stop for both cultural immersion and K-drama nostalgia.

Han River

han river

The Han River isn’t just a waterway, it’s a silent witness to countless K-drama stories. From the romantic cruises featured in dramas to the heartbreak walks along its banks, the Han River has seen it all. Take a moment to recreate your favorite scene at Yeouido Hangang Park, or simply soak in the beauty of the river, especially during the colorful seasons of spring and autumn.

Lotte World

lotte world - the reel stars

Unleash your inner child at Lotte World, a sprawling entertainment complex featuring an indoor theme park and an outdoor wonderland. Go bumper car crazy like Kang Tae-Mu and Shin Ha-Ri from “Business Proposal” or reenact that epic ice-skating scene from “True Beauty.” But wait, there’s more! Lotte World’s Star Avenue is a haven for K-pop and K-drama enthusiasts. Get up close and personal with life-size handprints of your favorite stars, lose yourself in interactive videos, and snag some exclusive fan merch – the ultimate K-drama fan souvenir!

Bukchon Hanok Village

bukchon hanok village - the reel stars

Travel back in time at Bukchon Hanok Village, a charming neighborhood where traditional Korean houses, called hanoks, line the narrow alleys. This atmospheric spot served as the backdrop for Park Gae-In’s house in “Personal Taste” and has been featured in countless other dramas. Keep your eyes peeled – you might just stumble upon the filming location of your next favorite scene!

Gyeongbokgung Palace

gyeongbokgung - the reel stars

Seoul boasts several palaces, but Gyeongbokgung Palace reigns supreme. Built during the Joseon Dynasty, this architectural marvel has graced the screens in historical K-dramas like “Kingdom” and “The Moon Embracing the Sun.” Walk through the grand gates and imagine yourself transported into a bygone era, where courtly intrigue and epic love stories unfolded.

This is just a taste of the K-drama treasures Seoul has to offer. So, grab your camera, pack your K-drama essentials (comfortable shoes for all that walking!), and get ready to embark on your very own Seoul searching adventure!

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