India’s Creator Economy Is Booming But Broken Payments Are Becoming Its Biggest Bottleneck

India’s creator economy is growing at an unprecedented pace, with
over 3 million creators powering brand campaigns across digital platforms. Yet, behind this
rapid expansion lies a persistent challenge – delayed and fragmented payments. As
influencer marketing scales, creators continue to face inconsistent payout timelines, lack of
transparency, and dependence on intermediaries. Addressing this long-standing gap, Inflyx
Pay, a new fintech solution by Inflyx, is set to transform how creators get paid.
Inflyx Pay is a purpose-built, fintech-enabled payment platform designed exclusively for the
creator economy. Built to simplify and secure transactions between brands and creators, the
platform enables direct, milestone-based payments without third-party interference. Creators
can onboard, submit campaign deliverables, and receive payments directly into their bank
accounts after verification – all through a streamlined, RBI-compliant process.

As brands increasingly rely on large pools of mega, macro, micro and nano creators,
managing payouts manually has become a major operational challenge. Inflyx Pay
addresses this by automating reconciliation, ensuring transparency at every stage, and
reducing delays that often strain brand-creator relationships. By eliminating middlemen, the
platform ensures faster disbursals, improved trust, and scalable payment operations for
high-volume campaigns.

Speaking about the launch, Manjul Wadhwa, Founder of Inflyx and Anagram Media
Labs, said:
“Creators are the backbone of today’s marketing ecosystem, yet payment delays remain one
of their biggest pain points. Inflyx Pay is built to solve this structurally. Our goal is to give
creators financial certainty and brands operational clarity – without friction, without
follow-ups. This is about bringing professionalism and trust into an ecosystem that powers
modern marketing.”

Inflyx Pay is the fintech arm of Inflyx, an AI-powered influencer marketing platform that
connects brands with the right creators through intelligent matchmaking, performance
insights, and campaign management tools. Together, Inflyx and Inflyx Pay aim to bring
accountability, speed, and scale to India’s rapidly growing creator economy.

About Inflyx

An AI-driven influencer marketing platform enabling brands to discover, collaborate,
and scale campaigns with creators efficiently through data-backed insights and automation.

About Anagram Media Labs

Anagram Media Labs is a next-generation marketing company building technology-led
solutions at the intersection of creators, content, and commerce.

Websites:

www.inflyx.com
www.anagrammedialabs.com

For Media Enquiries:

Manjul Wadhwa – Founder – 8287914698