No Passport, No Flights… But She’s Always Travelling?! Meet Radhika Subramaniam

India has millions of creators and wanderers, and one travel influencer stands out, not for where she’s been, but for how she travels. Her name is Radhika Subramaniam, and she’s officially India’s first AI-powered travel influencer. Built entirely with artificial intelligence, Radhika doesn’t need a passport or plane tickets. Yet, she’s always on vacation. Radhika was created by the Collective Artists Network, the same company behind AI influencer Kavya, which focuses on luxury and lifestyle. But Radhika is different. She’s built for the Gen Z traveller—curious, rooted in culture, and driven by stories rather than selfies.

Polyglot Influencer Connecting with Every Kind

Radhika’s creators designed her to speak both English and Tamil, making her accessible to a wide audience across India. Her content includes everything from hidden cafés in small towns to local art fairs and festivals. She talks about food, culture, and lesser-known destinations, making travel feel approachable and authentic.

Her creators describe her as someone who “left her corporate job” to travel solo across India—a backstory many young people find relatable. She’s curious, grounded, and drawn to the small, beautiful details most travellers miss.

A New Kind of Influencer: Always Online, Always Travelling

Unlike human influencers, Radhika doesn’t take breaks. She doesn’t face jet lag, needs sleep, or goes offline. Built using tools like machine learning, natural language processing, and generative AI, Radhika can post 24/7 and adapt to any campaign.

Her content is shaped to feel personal. As Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, Radhika feels like that friend who actually quit their job and went on that dream trip. She’s thoughtful, independent, and wants to connect. This makes her more than just a virtual face, she feels familiar, like someone you might know.

Not the First in the World, But a First for India

While Radhika is India’s first AI travel influencer, the concept has already taken off globally. In 2023, the German National Tourism Board introduced Emma, an AI ambassador capable of speaking in both English and German, to promote tourism across Germany.

India’s entry into the AI influencer space marks a huge shift in how travel content is created and consumed. With Radhika, the idea is to offer a voice that’s always available, whether you want to ask about a hidden beach in Tamil Nadu or a café in the Himalayas.

Tailor-made for Gen Z Explorers

Radhika is designed keeping Gen Z in mind. This generation values freedom, local experiences, authenticity, and cultural connection over luxury resorts or curated holidays. Her posts focus on real stories from real places, adding emotion to every destination.

Her digital presence offers travel tips, cultural facts, and location guides in a tone that feels natural and friendly. She is not just promoting places but also reshaping how digital storytelling is done in the travel space.

What Makes Radhika Special?

• No passport, no flights: Travels virtually anywhere
• Speaks Tamil and English: Connects with local and global audiences
• Always available: Posts content around the clock
• Culturally rooted: Focuses on real India, not tourist traps
• Customisable and scalable: Perfect for regional and global travel campaigns

Why AI Influencers Are the New Face of Online Travel

With the rise of AI influencers like Radhika, the world of digital travel is undergoing a major change. Content creation no longer depends on logistics or budgets; it’s about creativity, coding, and storytelling. AI influencers can work faster, reach wider audiences, and adapt instantly to trends. Radhika Subramaniam proves that the future of travel content is already here, and it’s virtual, smart, and surprisingly human.

AI can’t replace the real thrill of travel, but it sure can generate serious money.
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