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2024 Elections Focus On Digital India For Votes

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4 months ago

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ranveer allahbadia and PM modi - the reelstars

Social media has become an undeniable force in the political landscape of India over the last few years. With the Lok Sabha Elections around the corner, every political party in India is maximising on the potential of social media to turn the tide in their favour. From the use of memes to influencer posts, social media campaigns are in full fervour to reach and engage with voters this year! Rumor is most parties have hired professional marketing agencies to help create social media content like memes as part of the 2024 election strategy.

Meme Wars

According to the Election Commission of India, there are almost 185 million first-time voters expected in 2024. Considering this number, reaching out to gen z voters using memes is a clever tactic on the part of political parties this year. Since memes tend to become viral quickly, they are a perfect tool for influencing opinions amongst young voters of this generation. And boy are the meme wars in full throttle!

The BJP accounts on platforms like X have been posting memes that sometimes subtly and at others, directly attack their nemesis..

While one meme from the Congress portrays Narendra Modi as Thanos with Rahul Gandhi as Iron Man, another depicts the BJP “washing machine.”

congress meme for bjp - the reelstars

Creator/Influencer Mobilisation

Political parties have been mobilizing thousands of influencers to woo their targeted audiences. Since the messaging comes from these influencers, it resonates a lot more with the younger audiences who are a little more skeptical of voicing from the political leaders. With the elections happening in April and May, the politically inclined posts are everywhere on most of these creator feeds. Recently, Chandni Bhagat is believed to be one of many influencers supporting BJP with her content. While she normally posts devotional videos, there are some with politics mixed in, ahead of the elections.

Ranveer Allahbadia has posted multiple interviews with BJP leaders like Smriti Irani and Rajeev Chandrasekhar on his podcast. As PM Modi presented him with the “Disruptor of the year” award at the National Creators Awards, he even playfully remarked that people will say Allahbadia belongs to the BJP “Phir toh log kahenge ye toh Modiji ki baat bata raha hai.. phir kahenge tum BJP wale ho gaye ho.” Last year, Curly Tales founder Kamia Jani posted a video podcast with Congress leader Rahul Gandhi too. With such creators having anywhere between thousands to millions of followers, it can mean big conversions for the parties during voting season.

Whatsapp Channels

Parties are also reaching out to voters using Whatsapp. The BJP has a “Letter from the Prime Minister” channel with 500 million users, Congress has a group where they claim citizens can interact directly with Rahul Gandhi.

“Click here”

Lately, a curious trend called “Click here” has taken social media platform X by storm. Since last Saturday, X has been flooded with posts featuring a simple image: a white background with the text “Click here” and a downward arrow. The arrow points to the “alt text” option, which has been around on X since 2016. But this seemingly ordinary feature has become the center of attention online. Alt text allows users to add a description to their photos, making them accessible for visually impaired people who rely on screen readers. This even got attention from the BJP, AAP and other political parties staying updated with such trends right now.

According to the Google Ad Transparency Report, the Bharatiya Janata Party is currently the top spending political party on platforms like Google and Meta. They have spent more than INR 5.37 crore on Google Ads and INR 1.3 Crore on Meta in a month. Just keeping these numbers into consideration, it is easy to see how politics on the internet is playing the biggest role in how the Lok Sabha 2024 elections are going to turn out.

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Anusuya, a Bengali girl in Bengaluru, is an experienced content specialist with a passion for writing compelling articles & blogs while crafting engaging social media posts & website copy. Currently a content manager, she thrives on being hands-on in the creative process. When not meeting deadlines, she enjoys Pinterest-planning her next trips; to explore new cities and immerse herself in local cultures, especially local food. Is it any wonder she chose a degree in Travel & Tourism?

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Meet Akanksha & Bhushan: Social Media Sensations Known for Debunking Viral Hacks

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1 day ago

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July 25, 2024

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Akanksha and Bhushan-The Reelstars

Whatever you see on social media is not always true. To verify whether it works or not, popular blogger duo Akanksha and Bhushan regularly share hacks and tips on social media debunking or verifying popular trends and hacks. Their content typically includes practical advice, creative solutions, and humorous takes on various hacks.

How It Started

Akanksha and Bhushan met by chance at a food festival. Their shared love for food led to a blossoming friendship that eventually turned into a professional collaboration. Akanksha, with her culinary background, provides in-depth knowledge about various cuisines, ingredients, and techniques. Bhushan, a food photographer, brings each dish to life with his stunning visuals, thanks to his keen eye for detail and aesthetics.

Their combined expertise and shared passion have not only fueled their successful collaboration but also created content that resonates with a wide audience, making them influential figures in the realm of social media hacks and trends.

Viral Content and Massive Social Media Following

Akanksha and Bhushan keep their followers engaged with their constantly evolving content on platforms like Facebook, Instagram, and YouTube:

Facebook: Their profile, Think U Can, boasts 832K followers who tune in for their latest hack tests and tips.

Instagram: Their page, The Bhushan Show, has 281K followers. Here, they share short clips, reels, and updates on their latest findings.

YouTube: With 1.07 million subscribers, their YouTube channel features detailed explanations and results of the hacks they test.

Their videos often go viral thanks to their relatable content and honest reviews. Some of their most popular videos include testing bizarre beauty hacks, trying unusual DIY projects, and debunking widely shared myths.

What Makes Them Unique and Impactful

Unique Niche: Their focus on debunking and verifying hacks sets them apart from other influencers, leading to a steady increase in their follower count and engagement rates.

Engaging Content: Their entertaining approach has earned them a loyal following. Fans appreciate their honest reviews and the effort they put into testing each hack.

Trust of followers: Many fans check their videos before purchasing products. For example, in a recent video, they tested a pan that claimed to make rotis and dosa quickly. While the pan worked well for dosa, it failed with rotis.

In another video, they tried a viral floor-cleaning mop, which proved effective and was recommended to their followers.

Keep reading The Reelstars to discover more in the creator-verse!

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Lifestyle

Telangana Tightens Reins on Digital Content Creators

Published

1 day ago

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July 25, 2024

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praneeth hanumanthu - the reelstars

The arrest of Telugu YouTuber Praneeth Hanumanthu for creating and disseminating inappropriate content has ignited a firestorm of debate in Telangana around the regulation of online content. The incident served as a stark reminder of the potential for misuse of social media platforms.

Hanumanthu was first arrested for making inappropriate comments on video of a father and daughter. A few days after that, he now has a case filed against him for drug use under the NDPS Act. A drug test taken by him came back positive for marijuana use. While the police have submitted a petition for holding and further questioning him, he has issued an apology video.

Telangana Govt Responds

In response to the growing public outcry and the need to address the issue head-on, the Telangana State Commission for Women (TSCW) has issued comprehensive guidelines for digital content creators. These directives aim to strike a delicate balance between protecting freedom of expression and ensuring public safety and morality.

The Core of the Issue

The crux of the problem lies in the blurred lines between creative freedom and responsible content creation. While the Constitution guarantees the right to free speech, it also imposes reasonable restrictions in the interest of public order, decency, and morality. The TSCW’s guidelines seek to clarify these boundaries.

Key Provisions of the Guidelines

  • Adherence to Law: Content creators must ensure their content aligns with Indian laws, particularly those related to women’s safety and dignity. Any violation of these laws will be met with strict legal action.
  • Respect for Public Sentiments: Content that promotes hatred, violence, or discrimination against any group or individual will not be tolerated. The guidelines emphasize the importance of upholding the social and secular fabric of the nation.
  • Accuracy and Truthfulness: The spread of misinformation and fake news is a major concern. Content creators must prioritize accuracy and avoid disseminating false information.
  • Responsible Influencer Conduct: Those with significant influence on social media platforms have a responsibility to use their power ethically. Promoting harmful stereotypes, body shaming, or unrealistic beauty standards is strictly prohibited.

Challenges and Implications

Implementing these guidelines will undoubtedly pose challenges. Defining the limits of free speech and determining appropriate penalties for violations will require careful consideration. Moreover, enforcing these regulations in the vast digital landscape will be a complex task.

However, the TSCW’s initiative is a crucial step towards creating a safer and more responsible online environment. It sends a clear message that the government is committed to protecting citizens from the harmful effects of unregulated digital content.

While the guidelines may face criticism from some quarters, they are a necessary response to the growing concerns about the misuse of social media. As technology continues to evolve, it is imperative to have robust regulations in place to protect the interests of the public.

The potential impact on the digital content industry and the challenges of enforcement will be seen from hereon.

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Lifestyle

Harsha Sai: Meet the Man With ‘Golden Heart’

Published

2 days ago

on

July 24, 2024

By

Harsha Sai-The Reelstars

In a world that can often seem harsh, Harsha Sai stands out as a beacon of kindness and compassion. Known for his philanthropic efforts, he is particularly dedicated to supporting the poor and needy. Often referred to as India’s Mr Beast, Harsha Sai is a well-known YouTuber and content creator recognized for his socially impactful videos.

Philanthropic Efforts and Massive Social Media Influence

Harsha Sai frequently engages in activities such as distributing food, providing financial aid, and fulfilling specific needs for individuals in distress. His work not only provides immediate relief to those in need but also raises awareness about the challenges faced by underprivileged communities. Through his selfless actions, Harsha Sai has made a significant impact on society.

Harsha harnesses the power of social media platforms like YouTube and Instagram to inspire his audiences to contribute to these causes. With 15 million subscribers on YouTube and 13.6 million followers on Instagram, his influence is vast. His work mirrors the generosity and large-scale charitable initiatives of Mr Beast (Jimmy Donaldson), the famous American YouTuber known for his significant giveaways and humanitarian efforts.

Harsha Sai’s videos often go viral due to their emotional content and the sheer scale of his charitable acts. This virality amplifies his message and encourages his followers to participate in charitable activities, creating a ripple effect of kindness and generosity.

How It All Started

Harsha Sai gained YouTube popularity in 2019 while attending engineering school in Visakhapatnam. His Instagram posts flaunting his six-pack abs received significant attention, leading to multiple requests from college friends inquiring about his diet. This prompted him to start sharing health tips on TikTok and YouTube. By the time he graduated in 2020, Sai had amassed 900,000 subscribers on YouTube.

Financial Commitment to Charity

Harsha Sai has mentioned that he uses money from his YouTube ad revenue, brand sponsorships, and sometimes from diluting his stock portfolio to fund his charitable acts. His commitment to using his own resources for philanthropy underscores his dedication to making a positive impact.

Personal Background

Harsha was born in Telangana and holds a degree in Computer Science from GITAM University. He operates two YouTube channels: Harsha Sai – For You Telugu and Harsha Sai – For You Hindi. His educational background and diverse content have contributed to his wide-reaching influence.

Harsha Sai is a remarkable figure in the world of digital content creation, using his platform to spread hope and positivity. His dedication to helping the poor and needy, combined with his ability to engage and inspire his audience, makes him a significant force for good. As his influence continues to grow, Harsha Sai is definitely a name to watch in the realm of social media philanthropy.

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