Snapchat Emerges as a Winning Platform for E-Commerce Brands as Ads Prove More Profitable

Snapchat has released new data proving why it should be a go-to platform for e-commerce businesses and influencer-led promotions. In partnership with Triple Whale, Snapchat studied 20,000 e-commerce advertisers with a total 3 billion dollars in ad spend to understand how Snap ads perform compared to other platforms. The results are eye-opening for brands looking to invest in digital advertising.

Better Returns, Lower Costs Than Other Platforms

The study revealed that Snapchat achieved a 7.5 per cent improvement in Return on Ad Spend (ROAS) while most competing platforms saw a drop. It also recorded the lowest Cost Per Acquisition (CPA) across all platforms. For brands, this means more sales at a lower cost, making Snapchat an attractive option for e-commerce growth.

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Fashion and Lifestyle Brands See the Biggest Gains

Among all segments, apparel brands witnessed the highest ROAS on Snapchat. With Snapchatters loving visual storytelling, influencers and fashion creators can maximise their engagement on this platform.

Additional findings show that:

• 77 per cent of Snapchatters say visual search helps them find apparel faster, compared to just 50 per cent of non-Snapchat users.
• Over 80 per cent use social media to stay updated on fashion trends, giving influencers a massive audience to tap into.

Why Influencers Should Care

Snapchat is especially powerful for creator-led campaigns. By partnering with influencers who understand the platform’s style and trends, brands can create authentic, engaging content that connects better with younger audiences.

The Takeaway for Brands and Creators: For e-commerce brands, especially in fashion and lifestyle, ads and influencer collaborations are proving to be cost-effective and high-performing. As brands plan their end-of-year campaigns, integrating Snapchat promotions could be the key to higher sales and better ROI.