5 Rajasthan Creators Bringing Village Life to Your Screen

Across Rajasthan, several creators are using their cameras to capture the rhythms of village life, from slow-cooking on a chulha to building ponds in the desert for wildlife. Their channels offer a grounded look at rural traditions, local food, farm routines and regional culture. Here are 5 Rajasthan creators who began with very simple village routines and basic setups. Over time, their content has not only highlighted everyday rural life but also changed their own lifestyle along the way.

1. Shubh Journey – Family Vlogs From Rajasthan’s Desert Belt

With more than 2.8M subscribers on YouTube and 7+ lakh followers on Instagram, Sanjay Kumar Swami’s content is engrossing. Their videos go back six years, showing that the channel began around 2018–2019.

The vlogs capture daily routine in a Rajasthani farmhouse, women working in fields, hut-house construction, wedding preparations, farm chores, desert living and long road trips across states like Himachal Pradesh, Uttarakhand and Sikkim. The creator, Sanjay Swami, calls himself a traveller who uses the channel to promote Indian tourism and culture.

Why follow: For wholesome family content, authentic village homes, and slow rural life filmed across Rajasthan’s desert region.

Where they shoot: Their village and farmhouse near the Bikaner–Barmer belt, along with road journeys across India.

2. Rajasthan Ki Ekta – Daily Life From a Village Kitchen and Farm

Ekta’s channel, Rajasthan Ki Ekta, has 78.8k subscribers and more than 900 videos, making her one of the consistent rural-life vloggers from Rajasthan. She began posting around 2020–2021, documenting routines that many viewers relate to, cow and goat milking, buffalo bathing, early morning cleaning, grinding bajra, making bajra roti on chulha and preparing everyday Rajasthani dishes like gatte ki sabzi.

Some of her food and milking videos have reached a lakh-level to a million views, showing strong audience interest in her simple format.

Why follow: For pure, unfiltered Marwadi village life and recipes filmed right in her courtyard and fields.

Where she shoots: Her home, village and farm, tagged under “Rajasthan Village Life / Marwadi Culture”.

Also Read: 6 Rajasthani Creators Winning Over Gen Z on Social Media

3. Kaushalya Choudhary – Sidhi Marwadi’s Traditional Kitchen

Known as Sidhi Marwadi on YouTube, Kaushalya Choudhary now has 1.6M+ subscribers and viewers from across India and the NRI community. She started in 2017, filming on a ₹7,500 phone, using an aluminium-wire tripod and climbing to the rooftop to upload videos, thanks to a weak internet network.

Her videos feature traditional Rajasthani dishes, festival foods, folk sayings and “clean food” cooked in her home kitchen. She has been featured by The Better India and GNT, and was selected among the Top 12 contestants of MasterChef India (Season 8).

In 2024, she launched her clean-label brand Sidhi Marwadi with spices and cold-pressed oils produced by 35+ rural women, now available in 15+ stores across India.

Why follow: For her great work, where she represents rural entrepreneurship and women empowerment while staying rooted in Marwadi traditions and flavours.

Where she shoots: Her home in Kuri village near Jodhpur, with occasional visits to local markets.

Also Read: Aakanksha Monga Uncovers Japan’s Hidden Street Art: The Story Behind Its Manhole Covers

4. Shravan Patel – Thar Desert Photography & Wildlife Conservation

Through his channel Thar Desert Photography, Shravan Patel has built a 1.2M+ subscriber base and hundreds of videos showing life in western Rajasthan’s desert. A wildlife photographer-turned-conservationist, he documents blackbucks, peacocks, chinkaras, vultures, farming experiments and rural scenes around villages.

His content took a new direction in 2022 when he started reviving traditional ponds called khailis to help wildlife survive harsh summers. Some of these videos crossed 50M+ views and inspired villagers to build 100+ ponds across the region. He also runs the grassroots campaign “One Rupee Per Day for Wildlife Conservation”, bringing together contributors who support pond building and plantation work.

Why follow: For unique visuals of desert wildlife, grassroots conservation and day-to-day life in the Thar.

Where he shoots: Around Melwa village in Jodhpur district and across the desert belts of Barmer, Bikaner and Jaisalmer.

5. Ekta Saini – Slow Living and Cow Care From Rural Rajasthan

With 121k Instagram followers, Ekta Saini‘s page offers slow, mindful farm-life content from her ancestral village. Her journey began when she received her first cow, Gauri, in 2017. After returning from the city during the 2020 lockdown, she started documenting daily routines, feeding calves, cleaning cow sheds, hand-milking over 15 cows and making paneer on a chulha.

Many of her reels have gone viral, including a paneer-making video that crossed 26M+ views. She has been featured by VillageSquare, The Better India, CSR Journal and even appeared on DD Rajasthan’s YUVA.

Ekta also runs two welfare foundations, Dawa Devi Foundation (free medicines for shelters) and Dana Devi Foundation (fodder distribution).

Why follow: For calm, ethical, cruelty-free rural routines and food videos rooted in compassion.

Where she shoots: Her family farm in the Kawanpura area of Rajasthan.

Each of these creators offers a different slice of Rajasthan we barely know. Their videos document traditions that continue to shape rural life, making them valuable voices for anyone interested in Rajasthan’s cultural and village ecosystems.