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How India Scrolled in 2025: The Reel Trends That Took Over Every Feed

From meme chaos to nostalgic audios and science hacks, here’s how creators led trends that took over India month by month in 2025.

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How India Scrolled in 2025: The Reel Trends That Took Over Every Feed

If 2025 had a personality, it would be unpredictable. The year proved that virality doesn’t come from polish alone. It comes from contrast, curiosity, nostalgia, humour and sometimes pure absurdity. Across months, creators turned street moments, old movie dialogues, childhood science and global cultural clips into trends that dominated Indian feeds. Here’s a month-wise year-ender of the biggest reel trends of 2025, how they started, and why millions couldn’t stop watching, sharing or recreating them. As you read, ask yourself: Which one did you watch on loop? And which one did you recreate?

January–February: Pookie Don Takes Over

The year kicked off with confusion, memes and instant recognisability. “Pookie Don” refers to Surendra Patil, a content creator from Thakurli near Dombivli, Maharashtra.

The trend began after he posted a dramatic dance reel. His flashy moves, intense expressions and unfiltered energy felt bizarre, over-the-top and strangely magnetic. Instead of polished choreography, this was raw and unconventional.

The internet responded by giving him a nickname: “Pookie” (slang-style humour) paired with “Don” (a gangster persona). Meme pages, creators and audiences leaned into the contrast. Reels tagged #pookiedon and #pookiegangster spread rapidly, fuelled by shock, curiosity and meme culture. It worked because people couldn’t decide whether to laugh, cringe or applaud, so they shared it.

March: Everyone Wanted a Ghibli Life

March slowed things down. The Ghibli art trend turned ordinary photos and videos into dreamy, hand-painted visuals inspired by Studio Ghibli films.

Creators shared pastel skies, quiet balconies, chai stalls and rainy streets, all reimagined with calm music and nostalgic tones. Digital artists led the way, followed by AI tools that made the style accessible to anyone.

The trend exploded because it offered emotional comfort. It was easy to recreate, highly shareable and soothing in a fast-scrolling world. For many, it wasn’t just a visual trend, it felt like digital escapism.

April–May: “Meri Body Mein Sensations…” Returns

An old Bollywood dialogue from Hasee Toh Phasee resurfaced when music producer Pextyle remixed Parineeti Chopra’s iconic “sensations” monologue into a reel-friendly audio.

Creators across genres jumped in, romance, humour, fashion, pets and transitions. The moment peaked when Raghav Chadha shared a heartfelt reel using the audio, joking about FOMO. Parineeti’s response turned it into a wholesome pop-culture moment.
Nostalgia, remix culture and celebrity participation gave this trend long legs.

June: Haldi Water, But Make It Science

June’s viral moment came from a glass of water, a pinch of turmeric and a phone flashlight. The glowing haldi water trend fascinated the internet.

What looked magical was actually science. Turmeric’s curcumin particles scatter light, creating the glow through the Tyndall effect. Parents filmed kids’ reactions, creators explained the science, and memes crowned turmeric as “liquid gold”.

Simple, accessible and curiosity-driven, this trend proved you don’t need filters to go viral.

July–August: Aura Farming and the Boat Dance Kid

A global moment took over Indian feeds. The “Aura Farming” trend originated from Rayyan Arkan Dikha, an 11-year-old from Indonesia who danced on the front of a racing canoe during the Pacu Jalur festival.

His role, rooted in tradition, was to hype rowers.

His spontaneous, anime-like moves and effortless confidence made the clip iconic. Soon, creators worldwide recreated the dance on boats, land and even in public places, all trying to “farm aura”.

What made it special was authenticity. This wasn’t created for virality, it belonged to a real cultural moment.

September: Ice Cream Khaungi, Again

A 2014 Bollywood track from The Xpose unexpectedly ruled 2025. The dramatic hook “Ice Cream khaungi…” powered over half a million reels.

Creators leaned into exaggeration, nostalgia and playful drama. Dance edits, comic reels and throwbacks dominated feeds. As reels surged, YouTube views of the original song skyrocketed.

It became proof that the internet decides relevance on its own timeline.

October: “She Likes Me” and Mixed Signals

October belonged to modern dating confusion. The “She Likes Me” audio, built on a catchy beat and Spanish lyrics about likes without replies, struck a universal nerve.

Over 500,000 creators used it for flirty POVs, soft-launch edits, humour skits and relationship jokes. The rhythm made it addictive to recreate, and the emotion made it relatable.

Almost everyone has lived this moment. That’s why it worked.

November: Zat Pat Pata Pat Goes Mainstream

A candid street video of a rangoli seller saying “Zat Pat Pata Pat” became a full-fledged song after producer Danny Pandit turned it into a track. What stood out was credit.

The original “Rangoli Uncle” was acknowledged, earning goodwill online. The catchy hook crossed language barriers, fuelling dance reels, parody content and household humour.

A grassroots clip meeting mainstream music, done right.

December: ‘Day 1 as a Spy in Pakistan’ – Dhurandhar Takes Over Reels and Malik, Gadbad Ho Gayi

December’s funniest reel trend took off after Dhurandhar, with creators parodying Ranveer Singh’s undercover agent Hamza Ali Mazari. The format was simple: “Day 1 as a spy in Pakistan” and then immediately getting caught. From refusing biryani because it’s Tuesday to phones ringing with Hanuman Chalisa, creators leaned into everyday Indian habits that would instantly blow any spy’s cover.

The trend worked because it needed no filters or polish, just sharp writing and cultural humour. Meme pages, comedy creators and casual users all joined in, turning a serious spy film into a month-long internet joke. It was another reminder that in 2025, Bollywood didn’t just shape stories on screen, it shaped how the internet laughed.

The year ended with peak meme energy. The “Malik, thodi si galti ho gayi” trend came from a staged video where a truck is overturned and the driver casually apologises.

The humour lay in contrast: a massive mistake described as “small”. Creators used it to joke about exams, work errors, relationships and daily fails. Reaction memes and parody reels flooded feeds.

Short, dramatic and endlessly adaptable, it was the perfect December meme.

So, Which Reel Trend Was Your Favourite?

Did you laugh at Pookie Don?
Save a Ghibli reel for comfort?
Try the haldi experiment at home?
Or lip-sync “Ice Cream khaungi” just for fun?
Which trend did you just watch and which one did you actually create?

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