When a Mistaken Identity Turned into a Fortune for Shaswati Bala

During one of the IPL 2025 matches, a young woman’s disappointed reaction was captured on camera. Her expression quickly went viral across Instagram and Twitter, gaining her thousands of followers overnight. But what truly caught the internet by storm wasn’t just her reaction; it was the identity confusion that followed. Netizens wrongly identified the viral girl as none other than Shaswati Bala, the crowned Femina Miss India West Bengal 2023, fashion influencer, and model.

Meet Shaswati Bala: Already a Star

Before this social media mix-up, Shaswati Bala was already a known face. She made her mark in the fashion industry through her journey in Femina Miss India, where she was a participant and a title winner of Miss Multimedia. Her shift from state-level to national-level competitions was a turning point, and she has since become a full-time model, mentor, and grooming coach for young aspirants. She even fulfilled a dream by hosting the West Zone auditions, a role that brought her closer to the Miss India community she holds dear.

The Viral Twist No One Expected

After the IPL video went viral, people mistakenly thought Shaswati Bala was the “disappointed girl” shown on-screen. Despite being unrelated, this unexpected confusion worked in her favour.

Suddenly, her social media saw a surge in engagement. Her Instagram reels started trending, and brands came calling. One of the first to collaborate was Swiggy Instamart and Shaswati, who smartly turned the situation into content.

A Fortunate Mix-up

Even though Shaswati was already well-known and respected in the pageant and modelling world, this unusual case of mistaken identity added new fame. It gave her a wider reach beyond the fashion and pageant community.

The twist in the tale? What began as a viral clip of someone else’s reaction boosted the career of a completely different person. And Shaswati, with her grounded personality and clever social media skills, made the most of the spotlight.

This story isn’t just about virality; it’s about how opportunities can come in the most unexpected ways. Shaswati Bala, a model already on her own successful journey, gracefully embraced the confusion and used it to fuel her brand further. The Swiggy Instamart deal is just the beginning.

Stay tuned to The Reelstars for more such interesting and viral stories!