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Godrej To Honor Select Content Creators

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4 months ago

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Godrej to honor content creators mentored Ranveer Allahbadia. Reelstars

The stage is set for the inaugural edition of ‘Godrej L’Affaire Select,’ an influencer hunt program curated by Godrej L’Affaire, the luxury lifestyle platform owned by Godrej Industries. This program is gearing up to honor a select group of 25 content creators, handpicked and mentored by Ranveer Allahbadia, at the sixth edition of Godrej L’Affaire on March 29, 2024.

The Rise of India’s Content Creators

Over 10,000 participants hailing from 200 Indian cities, towns, and villages showcased their creativity in hopes of securing a spot among the elite 25. Under the mentorship of internet sensation Ranveer Allahbadia, popularly known as Beer Biceps, these selected creators will enter the exclusive Godrej L’Affaire Select creators’ group. This platform serves as a launchpad for content creators and creative talents from diverse backgrounds, including those from tier 2 and tier 3 cities. It will provide them with a platform to display their skills and connect with a broader audience.

A Booming Creator Economy

India’s creator economy is on an upward trajectory, projected to reach USD 500 billion by 2027. Fueled by a youthful population, with a median age of 28.2, these creators are set to play a pivotal role in driving economic growth and shaping consumption trends.

Godrej L’Affaire’s Vision

Godrej L’Affaire’s commitment to nurturing emerging talent aligns with India’s vision of Vikasit Bharat, focusing on skilling the youth and fostering talent development. The selection process, overseen by a jury comprising prominent figures from various fields including lifestyle, travel, luxury, health, and parenting, underscores Godrej’s dedication to supporting the next generation of content creators.

A Rigorous Selection Process

The journey to becoming one of the top 25 content creators was not easy. With parameters ranging from brand collaborations to authenticity, page aesthetics, and engagement, the selection process was meticulous. Beyond metrics, factors such as genuine passion for content creation, fluency in English/Hindi, video skills, and event participation played a crucial role in the selection process.

Meet the Top 25 Content Creators

Representing a diverse mix of states across India, the top 25 content creators include:

  • Ashwita Behera from Odisha
  • Manik Kaur from Dehradun
  • Gaurav Tomar, Jahnvi Batra, and Aditya Panwar from Delhi
  • Akshay Amrut Volvoiker from Goa
  • Deon Demamount from Himachal Pradesh
  • Pranee Magotra from Jammu
  • A group from Maharashtra consisting of Sagar Kadrekar, Anandita Bakshi, Ayesha Lakhani, Sanika Poyekar, Shoaib Ali, Yogita Naik, Rupesh Jadwani, Payal Agarwal Mukherjee, and Nidhi Chauhan
  • Kratika Kharra and Prachi Jain representing Rajasthan
  • Amisha Sinha, Vaibhav Navlani, Sakshi Dikshit, Swati Sodhi, and Devyanshi Bajaj from Uttar Pradesh
  • Aishi Sarkar representing West Bengal

Empowering Creators, Shaping the Future

Mentored by Ranveer Allahbadia and supported by Godrej L’Affaire, these 25 individuals represent the future of content creation in India. With their diverse backgrounds and talents, they are poised to make a lasting impact on the digital landscape, further solidifying India’s position as a global hub for social media content creators.

FAQs

1. What is Godrej L’Affaire Select?

  • Godrej L’Affaire Select is India’s premier influencer hunt program curated by Godrej L’Affaire, aimed at recognizing and empowering top content creators across the country.

2. Who is Ranveer Allahbadia and what is his role in Godrej L’Affaire Select?

  • Ranveer Allahbadia, popularly known as Beer Biceps, is an internet sensation and mentor for Godrej L’Affaire Select. He plays a crucial role in guiding and mentoring the selected content creators.

3. How does Godrej L’Affaire contribute to India’s creator economy?

  • Godrej L’Affaire is committed to nurturing emerging talent and fostering growth in India’s creator economy. Through initiatives like Godrej L’Affaire Select, the platform provides creators with valuable opportunities to showcase their skills and connect with a wider audience.
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Meet Akanksha & Bhushan: Social Media Sensations Known for Debunking Viral Hacks

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1 day ago

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July 25, 2024

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Akanksha and Bhushan-The Reelstars

Whatever you see on social media is not always true. To verify whether it works or not, popular blogger duo Akanksha and Bhushan regularly share hacks and tips on social media debunking or verifying popular trends and hacks. Their content typically includes practical advice, creative solutions, and humorous takes on various hacks.

How It Started

Akanksha and Bhushan met by chance at a food festival. Their shared love for food led to a blossoming friendship that eventually turned into a professional collaboration. Akanksha, with her culinary background, provides in-depth knowledge about various cuisines, ingredients, and techniques. Bhushan, a food photographer, brings each dish to life with his stunning visuals, thanks to his keen eye for detail and aesthetics.

Their combined expertise and shared passion have not only fueled their successful collaboration but also created content that resonates with a wide audience, making them influential figures in the realm of social media hacks and trends.

Viral Content and Massive Social Media Following

Akanksha and Bhushan keep their followers engaged with their constantly evolving content on platforms like Facebook, Instagram, and YouTube:

Facebook: Their profile, Think U Can, boasts 832K followers who tune in for their latest hack tests and tips.

Instagram: Their page, The Bhushan Show, has 281K followers. Here, they share short clips, reels, and updates on their latest findings.

YouTube: With 1.07 million subscribers, their YouTube channel features detailed explanations and results of the hacks they test.

Their videos often go viral thanks to their relatable content and honest reviews. Some of their most popular videos include testing bizarre beauty hacks, trying unusual DIY projects, and debunking widely shared myths.

What Makes Them Unique and Impactful

Unique Niche: Their focus on debunking and verifying hacks sets them apart from other influencers, leading to a steady increase in their follower count and engagement rates.

Engaging Content: Their entertaining approach has earned them a loyal following. Fans appreciate their honest reviews and the effort they put into testing each hack.

Trust of followers: Many fans check their videos before purchasing products. For example, in a recent video, they tested a pan that claimed to make rotis and dosa quickly. While the pan worked well for dosa, it failed with rotis.

In another video, they tried a viral floor-cleaning mop, which proved effective and was recommended to their followers.

Keep reading The Reelstars to discover more in the creator-verse!

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Telangana Tightens Reins on Digital Content Creators

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2 days ago

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July 25, 2024

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praneeth hanumanthu - the reelstars

The arrest of Telugu YouTuber Praneeth Hanumanthu for creating and disseminating inappropriate content has ignited a firestorm of debate in Telangana around the regulation of online content. The incident served as a stark reminder of the potential for misuse of social media platforms.

Hanumanthu was first arrested for making inappropriate comments on video of a father and daughter. A few days after that, he now has a case filed against him for drug use under the NDPS Act. A drug test taken by him came back positive for marijuana use. While the police have submitted a petition for holding and further questioning him, he has issued an apology video.

Telangana Govt Responds

In response to the growing public outcry and the need to address the issue head-on, the Telangana State Commission for Women (TSCW) has issued comprehensive guidelines for digital content creators. These directives aim to strike a delicate balance between protecting freedom of expression and ensuring public safety and morality.

The Core of the Issue

The crux of the problem lies in the blurred lines between creative freedom and responsible content creation. While the Constitution guarantees the right to free speech, it also imposes reasonable restrictions in the interest of public order, decency, and morality. The TSCW’s guidelines seek to clarify these boundaries.

Key Provisions of the Guidelines

  • Adherence to Law: Content creators must ensure their content aligns with Indian laws, particularly those related to women’s safety and dignity. Any violation of these laws will be met with strict legal action.
  • Respect for Public Sentiments: Content that promotes hatred, violence, or discrimination against any group or individual will not be tolerated. The guidelines emphasize the importance of upholding the social and secular fabric of the nation.
  • Accuracy and Truthfulness: The spread of misinformation and fake news is a major concern. Content creators must prioritize accuracy and avoid disseminating false information.
  • Responsible Influencer Conduct: Those with significant influence on social media platforms have a responsibility to use their power ethically. Promoting harmful stereotypes, body shaming, or unrealistic beauty standards is strictly prohibited.

Challenges and Implications

Implementing these guidelines will undoubtedly pose challenges. Defining the limits of free speech and determining appropriate penalties for violations will require careful consideration. Moreover, enforcing these regulations in the vast digital landscape will be a complex task.

However, the TSCW’s initiative is a crucial step towards creating a safer and more responsible online environment. It sends a clear message that the government is committed to protecting citizens from the harmful effects of unregulated digital content.

While the guidelines may face criticism from some quarters, they are a necessary response to the growing concerns about the misuse of social media. As technology continues to evolve, it is imperative to have robust regulations in place to protect the interests of the public.

The potential impact on the digital content industry and the challenges of enforcement will be seen from hereon.

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Harsha Sai: Meet the Man With ‘Golden Heart’

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2 days ago

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July 24, 2024

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Harsha Sai-The Reelstars

In a world that can often seem harsh, Harsha Sai stands out as a beacon of kindness and compassion. Known for his philanthropic efforts, he is particularly dedicated to supporting the poor and needy. Often referred to as India’s Mr Beast, Harsha Sai is a well-known YouTuber and content creator recognized for his socially impactful videos.

Philanthropic Efforts and Massive Social Media Influence

Harsha Sai frequently engages in activities such as distributing food, providing financial aid, and fulfilling specific needs for individuals in distress. His work not only provides immediate relief to those in need but also raises awareness about the challenges faced by underprivileged communities. Through his selfless actions, Harsha Sai has made a significant impact on society.

Harsha harnesses the power of social media platforms like YouTube and Instagram to inspire his audiences to contribute to these causes. With 15 million subscribers on YouTube and 13.6 million followers on Instagram, his influence is vast. His work mirrors the generosity and large-scale charitable initiatives of Mr Beast (Jimmy Donaldson), the famous American YouTuber known for his significant giveaways and humanitarian efforts.

Harsha Sai’s videos often go viral due to their emotional content and the sheer scale of his charitable acts. This virality amplifies his message and encourages his followers to participate in charitable activities, creating a ripple effect of kindness and generosity.

How It All Started

Harsha Sai gained YouTube popularity in 2019 while attending engineering school in Visakhapatnam. His Instagram posts flaunting his six-pack abs received significant attention, leading to multiple requests from college friends inquiring about his diet. This prompted him to start sharing health tips on TikTok and YouTube. By the time he graduated in 2020, Sai had amassed 900,000 subscribers on YouTube.

Financial Commitment to Charity

Harsha Sai has mentioned that he uses money from his YouTube ad revenue, brand sponsorships, and sometimes from diluting his stock portfolio to fund his charitable acts. His commitment to using his own resources for philanthropy underscores his dedication to making a positive impact.

Personal Background

Harsha was born in Telangana and holds a degree in Computer Science from GITAM University. He operates two YouTube channels: Harsha Sai – For You Telugu and Harsha Sai – For You Hindi. His educational background and diverse content have contributed to his wide-reaching influence.

Harsha Sai is a remarkable figure in the world of digital content creation, using his platform to spread hope and positivity. His dedication to helping the poor and needy, combined with his ability to engage and inspire his audience, makes him a significant force for good. As his influence continues to grow, Harsha Sai is definitely a name to watch in the realm of social media philanthropy.

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