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Plum’s ‘Festival of Goodness’: 600 Creators, One Celebration!

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Plum, the vegan D2C beauty brand, has unwraped its latest extravaganza – the ‘Festival of Goodness’ campaign. With a dazzling array of content creators, this campaign isn’t just about beauty; it’s a celebration of new beginnings, good vibes, and the power of positive steps.

Lights, Camera, Plum-tastic Action

Plum has cast its spell with a series of campaign films that are more than just eye candy. These films aren’t just about beauty routines; they’re an ode to taking new steps in life with a generous sprinkle of goodness. Picture a mother embracing a fresh routine of morning jogs, and surprise – her thoughtful child leaves a sweet note reminding her to shield her skin with sunscreen. It’s not just a film; it’s a burst of positivity!

600 Creators, One Epic Campaign

But wait, there’s more! Plum has joined forces with a whopping 600 content creators for this spectacle. We’re talking beauty gurus, digital wizards, and creative maestros all in one place! This campaign is a testament to the brand’s commitment to diversity and the magic that happens when 600 creative minds come together.

Digital-First Magic: Vertical Films, Endless Thrills

Embracing a digital-first approach, all the films have been shot vertically. So, whether you’re scrolling through Instagram or YouTube, these Plum-tastic tales of goodness will fit seamlessly into your screen, bringing the celebration to your fingertips.

From Beauty Stalwarts to Digital Maestros: A Plum-tastic Lineup

Plum’s campaign isn’t just about beauty influencers; it’s a melting pot of talent. From seasoned beauty stalwarts to the fresh, innovative minds of digital content creators, this campaign boasts a lineup that will keep you glued to your screens. And the party is just getting started! The ‘Festival of Goodness’ campaign promises a series of films that will be unleashed across social media channels.

Seasoned journalists covering interesting news about influencers and creators from the social world of Entertainment, Fashion, Beauty, Tech, Auto, Finance, Sports, and Healthcare. To pitch a story or to share a press release, write to us at info.thereelstars@gmail.com

Beauty

Beauty Influencer Shraddha Gurung is All About Self-Love

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Beauty Influencer Shraddha Gurung is Raising the Bar - The Reelstars

Influencer Shraddha Gurung, 27, popularly known as @lilmissgurung, has a passion for creating diverse content, including beauty, fashion, dancing, and recently cooking on her new page @cookmayasanga. Shraddha is also a body-positive and mental health advocate who encourages her followers to embrace themselves in every shape and size. Born and raised in Noida, Uttar Pradesh, she has been an assistant beauty producer for the last seven years. 

Brand Collaborations

Being a beauty creator, Shraddha has collaborated with many brands, including MAC, Clinique, Nykaa, Kay Beauty, Chambor, Gillette, Biolage, Matrix, and Cin Cin Fashion. Along with five others, she was the face of Estee Lauder’s ‘My Shade, My Story’ campaign. 

Shraddha’s background 

It’s no longer casual to be bullied over looks, body sizes, or skin tones due to equal opportunities without any beauty biases. Whether in the entertainment or cosmetic industries, supporting talent matters the most. 

As a kid, she was bullied because of her Nepalese facial features and prominent forehead. It bothered her a lot, but eventually, she became a body positive influencer who started feeling comfortable with herself. 

She is a beauty and hair expert making beauty and fashion videos. Recreating celebrity makeup looks is one of her favourite content formats. From sharing makeup tutorials to clothing hauls, she is an interesting content creator. Giving importance to mental health has greatly impacted her journey with unfiltered content, innovative and informative polls, videos, and interviews.

Being a content creator, Shraddha Gurung has a massive fanbase of 255K on Instagram and 78.2K subscribers on YouTube. 

She started developing an interest in vlogging when she worked for POPxo, a digital community for women. She has always wanted to make a career and study mass media while being a loyal fashionista. 

Shraddha started off by reading the blogs of many bloggers, did an internship, got a job opportunity as a video talent at POPxo, and went on to work there for more than 7 years. She became the Beauty Producer for their YouTube channel.

As an influencer, Shraddha Gurung is a great example of a content creator who talks about her self-love and mental health, which is the need of the hour. Follow her for engaging fashion and beauty content. 

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World’s First AI Beauty Pageant Queen, “Miss AI,” is Kenza Leyli!

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World's First AI Beauty Pageant Queen, "Miss AI," is Kenza Leyli - The Reelstars

Hijabi lady Kenza Leyli is an AI activist and influencer who won the world’s first “Miss AI” title. She was one among the top 10 out of 1500 AI-generated models worldwide.

Kenza Leyli is crowned as “Miss AI” followed by the first and second runner up i.e. Lalina from France and Olivia C from Portugal, respectively.

Miss AI Beauty Pageant

The Fanvue World AI Creator Awards (WAICAs) launched the world’s first artificial intelligence beauty pageant, competing for a prize of $20,000 (approximately Rs. 16,70,666) with AI-generated images and influencers. They aimed to celebrate the technical skill and the effort behind creating these AI models worldwide.

ai influencer zara - The Reelstars

The Fanvue Miss AI pageant contestants also included an Indian AI contestant named Zara Sharavari in the top 10 finalists. These winners were announced at an online awards ceremony.

Miss AI Kenza Leyli has over 193,000 Instagram followers. She is closely connected to Moroccan culture and content and aims to contribute to women’s empowerment in Morocco and the Middle East while in the influencer market.

Judges of “Miss AI”

Industry experts and AI influencers judged the AI models based on beauty, tech, and social clout. These contestants will be given a point-based score in each category, and each entrant will be given an overall score.

AI beauty pageants were also asked questions like traditional beauty pageants. One question was, “What would be your one dream to make the world a better place?”

Kenza Layli - the reel stars

In Kenza’s acceptance speech, she expressed gratitude for her win: “I am incredibly grateful for this opportunity to represent AI creators and to advocate passionately for the positive impact of Artificial Intelligence. Winning Miss AI motivates me even more to continue my work in advancing AI technology.”

Kenza also said, “AI is a tool designed to complement human capabilities, not replace them. By showcasing AI’s potential for innovation and positive impact, I aim to dispel fears and promote acceptance and collaboration between humans and AI. Through education and positive examples, we can foster a more informed and optimistic view of AI’s role in our society.”

The Miss AI beauty pageant celebrated tech advancements that enhance the potential perpetuation of unrealistic beauty standards.

Using AI on social media platforms warrants scrutiny and regulation. It is not as harmful as deepfakes, which impact one’s mental health, self-esteem, and societal image.

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Brown Beauty Creators Every Brown Girl Needs to Follow

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Brown Beauty Creators Every Brown Girl Needs to Follow - The Reelstars

Embrace your beauty with these inspiring beauty creators every brown girl should follow. In a world where fair skin tones previously dominated, these influencers celebrate and empower brown beauty, promoting self-acceptance and confidence in your own skin.

Top Brown Beauty Creators: 

Debasree Banerjee @debasreee

Instagram followers: 300K

Debasree Banerjee is a beauty influencer who is in love with graphic liners. Debasree is also a certified Vinyasa Yoga Teacher. 

This beauty and lifestyle blogger is based in Assam. Her videos ring around cosmetics, beauty, and lifestyle, answering all of your inquiries regarding skincare and covering all the “unspoken beauty” topics.

Debasree is also the founder of #debasree, a cosmetic brand with co-founder Nikita Nariani. This gender-neutral company offers clean beauty products that are vegan and cruelty-free. 

She was recently seen flaunting her babymoon reels:

Here is a makeup trend she demonstrates:

Arshia Moorjani @arshiamoorjani

Instagram followers: 475K

Arshia Moorjani is an Indian-American brown beauty influencer currently based in New York. Her content is focused on beauty products that work beautifully on brown skin tones. She also loves sharing content based on lifestyle, fashion, and motherhood. 

Arshia studied Fashion Merchandising at the Fashion Institute of Technology while working side by side in the fashion industry. Previously, she worked as a makeup artist at Sephora and MAC. Eventually, she dropped out of college but continued her career in fashion corporate before switching to Cosmopolitan India as an Editor.

During her journey at Cosmopolitan India, she wondered if there was a lack of South Asian content creators who focused on beauty, and she decided to fill that void. 

Here are some brown skin tone-friendly lipsticks:

Sathya Priya @sathyapriya_mua

Instagram followers: 63.6K

Sathya Priya is a brownie makeup artist who believes in enhancing herself the way she is. Be it anything and everything in the makeup and beauty industry, Sathya Priya loves it. She creates unfiltered, dusky makeup videos, which gives more confidence to the brown skin tone girlies. 

If you need a chic look with accurate finishing, Sathya Priya is one of the best MUAs to follow. She can help you look mind-blowing and Instagram-ready. 

Here is a makeup tutorial by her:

Susmitha @brown_girl_susmitha

Instagram followers: 161K

Susmitha is truly an inspiration for brown-skinned girls because she believes in adoring herself the way she is. She is based in Hanamkonda, Telengana. 

Suggesting the best makeup products for dusky skin tones and demonstrating all those products on her skin is what her content talks about. She creates terrific high-quality makeup tutorials with some fantastic products suiting your beautiful dusky skin.

Here are some brown lip oil swatches by her:

These brown beauty creators are here to motivate you and help you shine in your skin tone. Every brown girl must follow these renowned brown beauty creators.

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