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Spotify’s India Groove: A Five-Year Symphony

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Audio streaming platform Spotify has reported a big surge in the consumption of music in regional languages, with Malayalam leading the charge with a staggering growth rate of 5,300 per cent. This trend is indicative of a broader shift towards embracing local languages in the global music landscape, the company says as it completes five years of operations in India.

Musical Melting Pot: Spotify’s Impact on Language Trends

Spotify’s India-specific editorial playlists, such as Hot Hits Punjabi and Punjabi 101, have witnessed exponential growth and resonance worldwide. These curated playlists cater to the vibrant tastes of Indian audiences, contributing significantly to the platform’s expanding global footprint. From Telugu to Tamil, Punjabi to Hindi, Spotify is amplifying the voices of regional artists and genres.

Five Years And Growing

Celebrating its fifth anniversary in India, Spotify reflects on its transformative journey since its launch in the country. Over the past half-decade, Spotify has catalyzed a paradigm shift in global music consumption patterns. The platform has witnessed an impressive 85 percent year-on-year growth in the international consumption of Indian music, signaling a growing appetite for Indian sounds on a global scale, it says.

From Local to Global

Indian artists are making waves not only in their homeland but also on the international stage. Spotify highlights the “most exported artists” from India, including legendary names like A.R. Rahman and Alka Yagnik, alongside contemporary sensations like Arijit Singh and Anirudh Ravichander. These artists have garnered immense popularity worldwide, reaffirming India’s rich musical heritage and global appeal.

Empowering India’s Audio Creators

Beyond music, Spotify is nurturing India’s burgeoning audio creator community. With over 28,000 artists leveraging Spotify for Artists, the platform has become a vital resource for aspiring musicians to showcase their talent to a global audience. Additionally, the exponential growth of podcasts on Spotify reflects a growing appetite for diverse content, ranging from history and education to mythology and true crime, among Indian audiences.

Looking Ahead

As Spotify marks its fifth anniversary in India, the platform reaffirms its dedication to fostering a dynamic audio landscape in the country. With a focus on amplifying local voices, nurturing talent, and diversifying content offerings, Spotify remains at the forefront of shaping India’s cultural and musical narrative on the global stage.

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Dr. Falguni Vasavada Challenges The Status Quo for Women

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MICA professor and fashion blogger Dr. Falguni Vasavada often goes viral for her videos that actively challenge traditional stereotypes of women. From fighting the notion of women being confined to household work to promoting body positivity through her social media presence, she does it all. She emphasizes the importance of shared responsibilities in the household, advocating for men and women to equally participate in domestic chores. She often shares posts and stories highlighting the need for gender equality both at home and in the workplace.

About Dr. Falguni and Her Social Media Reach

Dr. Vasavada hails from Gujarat, India. She is a Professor of Marketing at MICA (formerly Mudra Institute of Communications, Ahmedabad) and holds a Ph.D. in Advertising. As a sought-after speaker, she has conducted several workshops and training programs. Recently, she shared a video mentioning that she resides in Ahmedabad, is happily married, and does not have children. She often speaks about the loving and supportive nature of her family. Her social media presence, especially on Instagram, is robust, with regular updates that keep her followers hooked to her content.

What Makes Her Unique

By showcasing her successful career and academic achievements, Dr. Vasavada serves as a role model for women to pursue their professional aspirations without being limited by traditional household roles. She strongly encourages women of all ages to pursue their dreams and not be constrained by age-related stereotypes. She inspires women to take on leadership roles and break through glass ceilings. One of her videos shared on Instagram on March 17, went viral, encouraging women to prioritize their own happiness and cast aside guilt and societal expectations.

Dr. Vasavada shares messages that promote self-acceptance and self-love, regardless of societal beauty standards. She openly discusses her own experiences and struggles with body image, providing a relatable and inspiring narrative for her followers. She speaks out against body shaming and promotes the idea that all body types are beautiful.

Her Charming Personality

When Dr. Falguni Vasavada’s videos pop up on your screen, it’s hard to ignore her and not adore the way she loves herself. She is known for her vibrant personality and strong opinions on various social and cultural issues. Often seen in bright clothes, quirky jewellery, and bold lipstick, she is known for breaking fashion rules with style. Her confidence and conviction draw followers towards her, making her a beloved figure on social media.

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Karishma Tanna Delves Into Her Gujarati Roots With Her Podcast

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Karishma Tanna is a well-known actress and influencer who has made a significant mark in the entertainment industry with her versatility and charismatic presence.

Karishma Tanna recently ventured into the world of podcasts. Since Karishma belongs to a Gujarati family, her podcast explores her Gujarati roots and culture sharing a common connection with the guests. She covers various topics, including her career, personal anecdotes, and discussions on mental health, fitness, and the entertainment industry. Through her podcast, she aims to connect with her audience on a more personal level and inspire them with her stories of resilience and success. She keeps her conversation with her guests candid, real, and light-hearted.

Falguni Pathak to be the next guest in her podcast?

Popular Gujarati personalities who have already featured in the show as guests are Jackie Shroff, Hansal Mehta, Paresh Rawal, Namita Thapar, and Shekhar Ravjiani. And now Karishma has shared a video on her ‘gram asking her followers to guess her next guest. Going by the voice and Karishma playing Garba, her followers believe that Falguni Pathak might be the next guest interacting with Karishma.

Karishma began her career in the entertainment industry in the early 2000s. She first gained recognition for her role in the popular TV show “Kyunki Saas Bhi Kabhi Bahu Thi” (2001-2006), where she played the character of Indu. This role catapulted her to fame and opened up several opportunities in both television and films. She made her film debut with Dosti: Friends Forever and also appeared in movies like Grand Masti, Sanju, and Suraj Pe Mangal Bhari.

She left a significant impact with her participation in reality shows like Nach Baliye 7, Jhalak Dikhhla Jaa 9, and Bigg Boss 8 and winning Khatron Ke Khiladi 10.

Karishma Tanna’s journey in the entertainment industry is a testament to her talent, hard work, and perseverance. From her early days in television to her success in reality shows and films, she has continuously evolved as an artist. Despite the challenges and setbacks, her achievements and contributions to the industry are noteworthy. Her podcast further extends her influence, allowing her to inspire and connect with her audience beyond the screen.

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Rupali Sing Aces ‘Tauba Tauba’ Dance Moves; Vicky Kaushal Calls It ‘Wow’

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A song that has taken the internet by storm is “Tauba Tauba” from the film “Bad Newz,” starring Vicky Kaushal, Ammy Virk, and Tripti Dimri. The song’s infectious rhythm and catchy hook-step have sparked a global dance frenzy, captivating celebrities, creators, and audiences worldwide. Vicky Kaushal, in particular, has been praised for his cool dance moves. Many celebrities and influencers have joined the trend, dancing to the signature steps.

Adding to the excitement, a video of a woman dancing to Vicky Kaushal’s viral hit “Tauba Tauba” with her children has gone viral on Instagram, garnering over 59 million views.

The video, shared on Instagram by video creator Rupali Sing, showcases her dance performance to “Tauba Tauba,” dressed in a yellow print saree. Her two children enthusiastically joined their mother and tried to replicate the signature steps.

In response to her impressive dance moves, Vicky Kaushal himself couldn’t help but exclaim, “Wow!” on the video.

About Rupali Sing

Rupali Sing hails from the small village of Debra in West Bengal. She is a happily married woman, blessed with two sons. She frequently uploads her dance videos on her Instagram profile. Despite coming from a rural area, Rupali proves that talent knows no boundaries and that with dedication and passion, anything is possible. Her “Tauba Tauba” video catapulted her to overnight stardom, and her growing fanbase shows no signs of slowing down.

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