For years, YouTube was seen as India’s largest user-generated video platform, a place defined by smartphones, short clips and endless scrolls. That image is now being...
India’s creative economy stepped firmly into the national spotlight on Sunday as Finance Minister Nirmala Sitharaman unveiled major proposals for the so-called Orange Economy while presenting...
India’s creator economy has crossed its tipping point. What began as brand deals and sponsored posts has matured into something far more durable: creator-led businesses. Today’s...
As India’s creator economy races ahead, 2026 is shaping up to be the year when transparency stops being optional. With brands investing heavily in influencer-led campaigns...
Dubai is set to become the global hub of the creator economy as the 1 Billion Followers Summit 2026 begins from January 9 to 11, bringing...
Creator-led content has emerged as one of the biggest drivers of movie promotions in India, with spending crossing Rs 250 crore in 2025, according to a...
Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency’s India Influencer Marketing Report 2025 in partnership with...
