India’s creative economy stepped firmly into the national spotlight on Sunday as Finance Minister Nirmala Sitharaman unveiled major proposals for the so-called Orange Economy while presenting...
India’s creator economy has crossed its tipping point. What began as brand deals and sponsored posts has matured into something far more durable: creator-led businesses. Today’s...
As India’s creator economy races ahead, 2026 is shaping up to be the year when transparency stops being optional. With brands investing heavily in influencer-led campaigns...
Dubai is set to become the global hub of the creator economy as the 1 Billion Followers Summit 2026 begins from January 9 to 11, bringing...
Creator-led content has emerged as one of the biggest drivers of movie promotions in India, with spending crossing Rs 250 crore in 2025, according to a...
Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency’s India Influencer Marketing Report 2025 in partnership with...
A report has exposed a significant issue in India’s influencer scene, more than two-thirds of the country’s top influencers violate disclosure rules set by the Central...
