Creator-led content has emerged as one of the biggest drivers of movie promotions in India, with spending crossing Rs 250 crore in 2025, according to a...
Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency’s India Influencer Marketing Report 2025 in partnership with...
A report has exposed a significant issue in India’s influencer scene, more than two-thirds of the country’s top influencers violate disclosure rules set by the Central...
Qoruz is a growing creator intelligence and influencer collaboration platform based in India. It has received fresh funding from The Chennai Angels as part of its...
India’s creator economy is witnessing a fresh and powerful shift. A new generation of entrepreneurs is emerging, not from B-schools or boardrooms, but from YouTube channels,...
Meta has officially announced that its app Threads, a rival to X, will start showing video ads in India and globally. The move is part of...
Every year, GLAAD (Gay & Lesbian Alliance Against Defamation), a global LGBTQ media advocacy organisation, releases the Social Media Safety Index (SMSI) to evaluate how safe...
