Amazon India has unveiled the Elevate Program as part of its broader influencer strategy. This program was introduced to strengthen Amazon’s creator economy by providing handpicked...
In a strategic move to reshape the influencer marketing space, JioStar has unveiled its latest initiative: JioStarverse, a platform powered by Qoruz built to help brands...
India is witnessing a digital revolution. Millions chase fame and money through platforms like YouTube, Instagram, Moj, and ShareChat. A detailed Boston Consulting Group (BCG) report,...
In a move that’s likely to shake up the professional content space, LinkedIn has announced it’s officially jumping into the creator monetisation game. For the first...
In a move that could reshape India’s influencer landscape, Times Prime has launched what it’s calling the biggest social media talent hunt of the year—Too Reel...
At the inaugural WAVES 2025 summit in Mumbai, YouTube CEO Neal Mohan revealed a staggering milestone that firmly puts India on the global creator map—over INR...
On April 28, 2025, the Advertising Standards Council of India (ASCI) announced an update to its guidelines that relieves thousands of creators and agencies. Influencers in...
Kantar’s new study shows that most Indians trust influencer recommendations more than traditional advertisements. With influencer content outperforming digital ads in favourability, association, and purchase intent,...
Nestlé India has brewed something cool literally for its young, always-on-the-go audience. The FMCG giant recently rolled out a new range of Nescafe Ready-to-Drink Cold Coffees...
India’s biggest Desi-Chinese QSR brand, Chinese Wok, is no longer just about noodles and fried rice; it’s now about culture, content, and community. In a smart...
