India’s influencer marketing industry is booming, and to address the need for structure in this fast-growing space, industry leaders have come together to form rankings. The...
The digital influencer world in India just got its first structured playbook, a code of standards. The Indian Influencer Governance Council (IIGC), a self-regulatory body for...
For IPL 2025, it’s not just the players grabbing the spotlight; content creators and influencers are hitting it big, too. With millions of fans glued to...
With IPL 2025 in full swing, social media influencers steal the show with engaging reels and commentary. According to a recent study by iCubesWire, 65% of...
As the excitement builds for the Indian Premier League (IPL) 2025, brands are ready to splash on social media, leveraging influencers to engage fans like never...
The Indian Premier League (IPL) 2025 isn’t just about cricket; it’s about big money in advertising. According to the Integral Ad Science (IAS) report, ad revenues...
Social Panga, an integrated creative and digital marketing agency, has unveiled its latest venture: The Viral Union (TVU). Sudarshan Kailash leads this new influencer marketing division,...
GroupM, WPP’s leading media investment group in India, has partnered with TotalEnergies Marketing India Pvt. Ltd. (TEMIPL) to launch an influencer-driven campaign promoting the Hi-Perf engine...
Influencer marketing is changing globally, and India is leading the charge today and tomorrow. The iCubesWire India Influencer Conclave 2025 brought together debates on celebrity endorsements...
NCW Demands Stricter Regulations The National Commission for Women (NCW) is calling for stricter regulations on social media and OTT platforms to curb the growing spread...
