On April 28, 2025, the Advertising Standards Council of India (ASCI) announced an update to its guidelines that relieves thousands of creators and agencies. Influencers in...
Kantar’s new study shows that most Indians trust influencer recommendations more than traditional advertisements. With influencer content outperforming digital ads in favourability, association, and purchase intent,...
Nestlé India has brewed something cool literally for its young, always-on-the-go audience. The FMCG giant recently rolled out a new range of Nescafe Ready-to-Drink Cold Coffees...
India’s biggest Desi-Chinese QSR brand, Chinese Wok, is no longer just about noodles and fried rice; it’s now about culture, content, and community. In a smart...
India’s influencer marketing industry is booming, and to address the need for structure in this fast-growing space, industry leaders have come together to form rankings. The...
The digital influencer world in India just got its first structured playbook, a code of standards. The Indian Influencer Governance Council (IIGC), a self-regulatory body for...
For IPL 2025, it’s not just the players grabbing the spotlight; content creators and influencers are hitting it big, too. With millions of fans glued to...
With IPL 2025 in full swing, social media influencers steal the show with engaging reels and commentary. According to a recent study by iCubesWire, 65% of...
As the excitement builds for the Indian Premier League (IPL) 2025, brands are ready to splash on social media, leveraging influencers to engage fans like never...
The Indian Premier League (IPL) 2025 isn’t just about cricket; it’s about big money in advertising. According to the Integral Ad Science (IAS) report, ad revenues...
