Chinese Wok Blends Food & Fame with Top Influencers to Win Over Gen Z

India’s biggest Desi-Chinese QSR brand, Chinese Wok, is no longer just about noodles and fried rice; it’s now about culture, content, and community. In a smart move to connect with Gen Z and millennials, the brand is now collaborating with India’s favourite influencers to turn every meal into a story.

As younger customers lead the QSR (Quick Service Restaurant) trend in India, Chinese Wok adds a dash of entertainment to its recipe for success. And the result? A viral mix of food and famous faces that’s winning hearts online and offline.

Zoom Street Diaries x Chinese Wok: A New Flavour of Storytelling

In a recent high-energy campaign, Chinese Wok partnered with Zoom Street Diaries, bringing 11 well-known personalities from Bollywood, regional films, and social media to their outlets. These stars didn’t just eat, they spoke, laughed, and shared their life stories over their favourite Desi-Chinese meals. The idea was simple yet impactful: mix comfort food with candid conversations and let the audience enjoy a taste of both.

Star Lineup: Who Joined the Feast?

• Raveena Tandon, the evergreen actress, brought nostalgia and warmth to the table.
• Orry (Orhan Awatramani) – added his signature style and vibe.
• Dhvani Bhanushali, the pop sensation, paired her music-loving spirit with a plate of spicy noodles.
• Avneet Kaur is a young, fiery, and fun person; she brought energy and relatability.
• Aditya Seal and Krystle D’Souza added a charming on-screen presence to the setting.
• Ayush Sharma and Nimrit Kaur gave fans an inside look into their personal lives straight from the dining booth.

Each star shared their journey, connection with food, and what makes Chinese Wok their go-to comfort stop, making fans feel part of a larger food-loving family.

Also Read: Orry’s Manager Spills Hidden Truths About Him, Says He’s Not an Influencer!

Chinese Food Meets Indian Feeds

This campaign isn’t just about what happens inside the outlet. Chinese Wok ensured every moment was captured in bite-sized video content and spread across digital platforms, perfectly made for scrolling Gen Zs and millennials. The relatable storytelling and snackable content format helped the brand reach its target audience right where they are: on their phones.

Lenexis Foodworks’ Bigger Gameplan

Behind this successful blend of food and fame is Lenexis Foodworks, the parent company managing Chinese Wok, Big Bowl, and The Momo Co. With a sharp focus on affordability, quality, and innovation, Lenexis is building food brands that go beyond taste; they create experiences.

Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks, shared:

“We’re not just selling food; we’re curating cultural moments. Our audience values authenticity, relatability, and experience. These campaigns help us celebrate Desi-Chinese cuisine while building a vibrant community around it.”

Reaching 230+ Locations with Culture and Content

With over 230 outlets across 35+ cities, Chinese Wok uses influencer-powered campaigns to turn a casual meal into something that stays in memory and social media feeds. It mixes real food, real faces, and real stories. Chinese Wok has shown how brands can connect deeper with young audiences by bringing together India’s top influencers and blending authentic food with sincere storytelling.