Wipro Consumer Care appoints OML’s Hypothesis as social media and influencer

Wipro Consumer Care has appointed Hypothesis, the creator marketing agency from Only Much Louder (OML), to manage social media and influencer marketing for nine of its brands. The mandate includes Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet ‘n’ Healthy, JO, Chandrika and Soundarya.

Under the partnership, Hypothesis will oversee creative strategy, content development, social media execution and influencer-led communication. The agency will develop brand-specific content based on individual positioning, consumer needs and regional preferences.

The partnership aims to help Wipro Consumer Care build stronger consumer connections through content that reflects how people use its products in their everyday lives. In addition, it will bring more coordinated planning and execution across the nine brands.

Commenting on the appointment, Ravindra Ramavath, Senior General Manager – Marketing, Wipro Consumer Care, said the company’s brands cater to different consumer needs across markets. He added that the partnership will help strengthen its social media presence. Furthermore, it will connect with relevant creators to communicate the role of its products in everyday life.

Devarshi Shah, Chief Growth Officer, Only Much Louder, highlighted the importance of local culture and consumer understanding in developing relevant brand content. He said Hypothesis looks forward to combining audience insights and creative strategy. Additionally, they plan to use creator partnerships to build communication that resonates across markets.

A Closer Look at Wipro Consumer Care

Wipro Consumer Care and Lighting is part of Wipro Enterprises, a US$2.9 billion group.
Wipro Consumer Care reported INR 10,800 crore in FY25-26 revenue, with over 50% coming from international markets. Its businesses span personal care, home care, lighting, seating solutions and food.Moreover, it is also expanding its footprint in the Middle East, Africa and other developing markets.

Through this partnership, Wipro Consumer Care and Hypothesis aim to bring together brand strategy, regional insights and creator-led storytelling. Their goal is to make their digital communication more relevant to consumers across markets.