Two Indian-origin creators have earned a place on TIME’s 2026 TIME100 Creators list. This highlights the growing influence of Indian voices in the global creator economy....
The Ministry of Information and Broadcasting (MIB) has unveiled the pilot phase of the ‘Gems of India’ Challenge. This is a nationwide initiative designed to encourage...
India’s influencer marketing industry is becoming more sophisticated, with brands investing heavily in creator-led campaigns across platforms. However, despite the sector’s rapid growth, some long-standing challenges...
In the race for views, many creators focus on cracking the algorithm. But according to YouTube, the real challenge isn’t getting someone to watch a Short,...
What began as a fun Instagram challenge has turned into one of social media’s most talked-about fitness stories. In fact, an Indian content creator’s attempt to...
Social media is often seen as a place for entertainment, trends and endless scrolling. But every once in a while, a creator reminds us that it...
Starting a business while juggling college isn’t easy. But for 19-year-old baker Samridhi, Instagram became more than just a place to share photos, it became the...
What Is Accidental Trillionaire About? Accidental Trillionaire follows Manav, a humble vegetable seller who is constantly judged because of his simple lifestyle. His fiancée insults him,...
Who is Kranti Gaud? Kranti Gaud is one of India’s most promising young fast bowlers. The 22-year-old from Madhya Pradesh has risen rapidly through the ranks....
Comedy is one of the toughest genres to get right. Making people laugh consistently takes more than good timing. It requires sharp observation, relatable writing, and...
