Alfiya Karim Khan Collaborates With Maybelline To Promote New Lifter Gels Launch In India

Who Is Alfiya Karim Khan?

Alfiya Karim Khan is a beauty, fashion, and lifestyle creator with over 361K followers on Instagram. She is widely recognised for her modest fashion content, skincare and makeup recommendations, and aesthetic lifestyle videos. Over the years, she has collaborated with several leading beauty and fashion brands. Her achievements include being named to the Forbes Top Digital Stars 2024 list. Moreover, she received the Emerging Beauty Influencer 2022 recognition and is part of the Superwomen Class of 2026.

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What Are Maybelline’s New Lifter Gels?

The new Maybelline Lifter Gels feature an oil-in-gel formula designed to deliver a lightweight, non-sticky feel. In addition, they give lips a glossy, glass-like finish.

In her review, Alfiya praised the texture and shine, saying the formula felt comfortable on the lips. Additionally, it delivered the glossy look that has made the product popular internationally. She concluded the post by writing:

“The oil-in-gel formula feels super lightweight, completely non-sticky, and gives my lips the prettiest glass-like shine. Safe to say… the obsession was justified.”

Alfiya Karim Khan Collaborates With Maybelline India

Beauty and lifestyle creator Alfiya Karim Khan has collaborated with Maybelline India to promote the brand’s newly launched Lifter Gels. This is a product that has already generated significant buzz across social media.

Known for her beauty recommendations and modest fashion content, Alfiya shared a playful reel. In this video, she documented her excitement after discovering that the new Lifter Gels had officially arrived in India.

Why Did Alfiya Head To Mumbai Airport?

In the Reel, Alfiya revealed that the new Maybelline Lifter Gels were initially available only through the What’s On Blinkit store. Specifically, that store is located at Mumbai Airport Terminal 2.

Calling it the first item on her travel checklist, she joked about making the trip worthwhile just to get her hands on the viral lip product. One of the highlights of the experience, according to Alfiya, was that she didn’t even have to leave her boarding gate. In fact, the order reached her within minutes.

Sharing her excitement, she wrote:

“How far would you go for a lipgloss? Cause when I finally realised that the Maybelline Lifter Gels were in India but only currently available at the What’s On Blinkit store at the Mumbai airport T2, I made sure this was the first thing on my checklist.”