BeastLife Valuation Reaches INR 120 Cr; Fitness Creator Gaurav Taneja Secures Investment from Cricketer Rinku Singh.

Are cricketers turning investors? That’s not new anymore, but people notice when one of India’s rising stars puts his money (and face) behind a homegrown startup. Rinku Singh, known for his explosive batting and growing fanbase, has just invested INR 1.9 crore in fitness and nutrition startup BeastLife, which is now valued at a solid INR 120 crore.

Rinku Singh’s Investment: More Than Just a Partnership

But this isn’t just a token investment. Rinku isn’t playing from the sidelines—he’s all in. Apart from backing the brand financially, he’s also using his influence to push its message across the athletic and fitness community. Clean, reliable, and effective supplements are what the brand stands for, and Rinku’s voice is now adding serious weight to that mission.

BeastLife’s Meteoric Rise: Revenue, Reach, and Real Gains

BeastLife is one of those startups that could’ve easily pitched itself on Shark Tank. Founded in 2024 by fitness content creator Gaurav Taneja (yes, that’s the Flying Beast himself) and entrepreneur Raj Vikram Gupta, the brand has built an online-first presence, selling sports nutrition products designed for today’s fitness-conscious consumer.

In just over a year, the company claims to have hit INR 50 crore in GMV, with an ARR of INR 80 crore already in sight—and that too with positive EBITDA. It’s not bad for a startup competing with legacy players like MuscleBlaze and GNC.

Creator-Led Brands Are Booming—and BeastLife Is Flexing Hard

BeastLife’s rise is being seen as part of a larger creator-led business trend in India, where influencers, YouTubers, and athletes endorse products and build and own them. Mamaearth co-founder Varun Alagh also holds a stake (30%, to be precise), and the startup is set on becoming a household name in the wellness space.

The product line is not just your regular whey and multivitamin game. Think Pro Concentrate Whey with Ultrasorb Tech, BCAA, creatine, and even a roti protein mix—yes, protein-enriched roti for everyday Indian meals. The brand claims its formulations are designed for faster absorption and better results, especially for those pushing their limits.

With an equity split among Gaurav Taneja (40%), Raj Gupta (15%), Varun Alagh (30%), and 15% ESOPs, BeastLife seems to have built a strong foundation of brains, brawn, and buzz. And with Rinku Singh now on board, the brand’s pitch has become much stronger.

Also Read: Gaurav Taneja’s Latest Affairs: PR Stunt or Honest Struggle?