Masaba Gupta Joins the One8 Family as the First Indian Designer to Collaborate with the Brand

Masaba Gupta has joined the One8 family, becoming the first Indian designer to collaborate with the brand. The association brings together two homegrown powerhouses, Virat Kohli and Masaba Gupta, in a collaboration that has already captured attention across fashion, business and entertainment. Known for shaping conversations in their respective fields, the partnership marks a significant moment where sport, style and culture come together.

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A Collaboration Between Two Homegrown Icons

Over the years, Masaba has built a repuOver the years, Masaba has built a reputation for doing things differently. She created one of India’s most recognisable fashion labels. She later expanded into beauty, entertainment, and entrepreneurship. Throughout her journey, she has consistently challenged conventions. In 2026, she represented India at the RLC Fashion Summit in Milan. She was the only Indian designer at the event. Forbes India also honoured her at the W-Power 2026: Frames of Influence event. These milestones strengthened her position as a leading creative entrepreneur.tation for doing things differently.

From creating one of India’s most recognisable fashion labels to expanding her footprint across beauty, entertainment and entrepreneurship, she has consistently challenged conventions and carved her own path. In 2026, she represented India as the only Indian designer at the RLC Fashion Summit in Milan. Forbes India also honoured her at the W-Power 2026: Frames of Influence event. These achievements strengthened her position as one of the country’s leading creative entrepreneurs.

What Is One8 and What Does the Brand Stand For?

Founded by Virat Kohli, One8 was created for people who are constantly striving to be better than they were yesterday. Built on the pillars of performance, discipline and purposeful design, the brand spans sportswear, apparel, footwear and accessories, bringing together functionality and style. As it enters its next phase of growth under Agilitas, One8 is focused on a larger vision of building India’s first global high-performance sports brand.

How Masaba Gupta Fits Into the One8 Vision

The campaign features Masaba showcasing One8 footwear and accessories. The visuals reflect confidence, individuality, and ambition. These qualities define both her journey and the brand’s philosophy. The collaboration also strengthens One8’s presence across sport, fashion, and culture. It brings together two names with strong connections to audiences nationwide.

What Did Masaba Gupta Say About Joining One8?

Masaba Gupta said, “I’ve always been drawn to brands that have a clear point of view, and One8 is one of them. It’s built on ambition, discipline and the belief that you can keep pushing boundaries, values that resonate deeply with me. I’m excited to join the One8 family and be part of a brand that is shaping a new chapter for Indian sportswear and culture.”

Why This Partnership Matters for One8

Masaba’s association marks an important milestone for One8 as the brand continues to strengthen its cultural presence beyond sport. It also reflects the brand’s ambition to collaborate with individuals who have created a distinct identity through their work and continue to influence contemporary culture in India.

As One8 enters its next phase of growth, Masaba strengthens the brand’s vision. The brand celebrates people who dream big and challenge convention. It also champions those who pursue excellence in everything they do.

About Masaba Gupta

Masaba Gupta is one of India’s leading designers and entrepreneurs. She founded House of Masaba at the age of 19, building it into one of the country’s most recognisable fashion brands. She has since expanded into beauty with LoveChild by Masaba and reached wider audiences through the Netflix series Masaba Masaba. In 2026, she represented India as the only Indian designer at the RLC Fashion Summit in Milan. Forbes India also honoured her at the W-Power 2026: Frames of Influence event for her impact across fashion, business, and culture.