TRESemmé x The Devil Wears Prada 2: India’s Fashion-Beauty Collab

How Is TRESemmé Bringing an Indian Twist to The Devil Wears Prada 2?

In a move that blends beauty with blockbuster storytelling, TRESemmé has stepped into the high-fashion world of The Devil Wears Prada 2. Moreover, it’s doing so with a distinctly Indian lens.

As the official haircare partner for the film, TRESemmé isn’t just placing products on set. It’s also aligning itself with the very idea of style as identity. This theme defined the original The Devil Wears Prada. Now, it gets reinterpreted through a campaign that speaks directly to today’s audience.

How Do Zeenat Aman and Apoorva Mukhija Bring an Indian Fashion Twist to The Devil Wears Prada Campaign?

For its India leg, the brand brings together two sharply contrasting personalities—Zeenat Aman and Apoorva Mukhija (popularly known as Rebel Kid).

The campaign recreates a scene from the film in an Indian setting, using different hairstyles to show different identities. It’s not just copying the original, it’s giving it a new, fresh take.

Zeenat Aman’s presence brings legacy, poise, and timeless glamour, while Apoorva introduces a younger, digital-first energy. The contrast isn’t accidental, it mirrors the generational and stylistic shifts that define fashion today.

How Are TRESemmé and Disney Defining Hair as a Statement of Confidence in The Devil Wears Prada 2?

Sairam Subramanian, Vice President of Hair Care at Hindustan Unilever, says that in The Devil Wears Prada, hair isn’t just styling, it’s a statement. At TRESemmé, the focus is on expert, salon-quality hair that helps women feel confident and stand out.

On the film’s side, backed by Disney, the collaboration emphasizes a shared focus on confidence and intentional styling. It is about showing up with purpose, not just presence.

Why Is TRESemmé’s The Devil Wears Prada 2 Collab a Big Deal?

With the film set for a global release on 1 May 2026, this partnership goes beyond a typical brand integration. It taps into nostalgia, fashion culture, and the growing intersection of cinema and influencer-driven storytelling.

By bringing in a legacy icon and a digital creator, TRESemmé positions itself at the intersection of old-school glamour and new-age relatability.