The Jharkhand government has launched the Influencer Engagement Programme 2025 to promote the state’s tourism sector through social media platforms. The initiative aims to showcase Jharkhand’s...
Eurogrip Tyres has launched Creator Circuit, a new digital platform aimed at nurturing and supporting India’s growing content creator community. The initiative has been positioned as...
Science education YouTube channel Veritasium is undergoing its most significant transformation since its launch in 2011. Founder Derek Muller has clarified that while the channel is...
British YouTuber, rapper and entrepreneur KSI is set to visit India again, marking his first extended stay in the country. The visit will focus on creative...
Prime Video’s global unscripted series Beast Games is expanding its format in Season 2 by featuring different creators based on the viewer’s country. Two episodes in...
Creator-led content has emerged as one of the biggest drivers of movie promotions in India, with spending crossing Rs 250 crore in 2025, according to a...
Actor Jiyaa Shankar recently found herself at the centre of fresh engagement rumours linking her to Bigg Boss OTT 2 runner-up and YouTuber Abhishek Malhan a.k.a...
For years, creators have been told that success starts with picking the perfect niche. As if it’s something hidden out there, waiting to be discovered. One...
Most people assume successful creators got lucky, went viral, or had some secret advantage. In reality, what separates creators who make it from those who burn...
2025 was not only about mega creators and headline-making influencers. Quietly, a new crop of creators built momentum by doing something far from just going viral:...
