Parul Gulati Goes Undercover To Review Zirak’s Malkin Collection

Why Did Parul Gulati Go Undercover?

Actor and entrepreneur Parul Gulati recently shared a humorous video in which she went undercover at a Zirak store to observe how her newly launched Malkin Collection was being presented to customers. Visiting the store shortly after it opened, she posed as a regular shopper to research customer behaviour and understand whether the campaign’s core message was being communicated effectively.

The Store Interaction Quickly Took A Funny Turn

Pretending to be a customer, Parul asked the salesperson for a solitaire ring. Assuming she was shopping for an engagement, the salesperson immediately directed her towards the engagement ring collection.

When Parul clarified that she wanted to buy a solitaire ring for herself, the salesperson appeared puzzled. The increasingly chaotic exchange became the highlight of the video while reflecting the traditional assumptions often associated with solitaire jewellery.

The Message Behind The Malkin Collection

Parul eventually stepped out of character to explain the idea behind the Malkin Collection.

Instead, the collection is built around the belief that women should be able to celebrate themselves without waiting for a proposal, a relationship, or anyone else’s approval. The campaign encourages women to buy a solitaire simply because they want to.