Vi Movies & TV forays into Micro-dramas; Offers Bullet Micro-drama app as first offering free of cost

Vi Enters the Micro-drama Space with Bullet app Partnership

Catering to the growing demand for mobile-first, short serialised content, Vi Movies & TV, the content aggregator platform from leading telco Vi, today announced its foray into the Micro–drama category.  Through its partnership with Bullet, micro-dramas will now be available on Vi Movies & TV.

Micro-dramas Surge in India as Short-Form Consumption Explodes 

Micro-dramas are rapidly gaining popularity among India’s smartphone-first audiences. According to industry reports, India accounted for 11% global downloads of these drama platforms in Q1 2025 reaching 35 million. India’s short form content market could hit $4.5 billion by 2030, driven by youth and Tier II–III audiences. With daily watch time of around 40-90 minutes with completion rate exceeding 90 percent, the category demonstrates strong engagement.

Also read: Micro-Drama Boom in India: Why 60-Second Stories Are Taking Over Your Screen?

Strengthening Vi’s Free Content and OTT Aggregation Strategy 

This launch also reinforces Vi’s focus on strengthening its free content portfolio. With this, Vi Movies & TV subscribers can stream a mix of free, and premium content from 20+ OTT Platforms including JioHotstar, SonyLIV, ZEE5, Amazon MX Player, and many more along with 400+ live TV channels, under one platform without the hassle of maintaining multiple subscriptions. 

A Multilingual, Multi-Genre Micro-drama Line-Up 

The micro-drama catalogue on Vi Movies & TV will feature a diverse and multilingual mix of titles across genres such as romance, drama, thriller, and comedy. The line-up includes Rickshaw Romeo (Hindi & English), AutoRaja (Telugu, Kannada, Hindi & English), Lady Boss (Tamil, Telugu, Malayalam & English), Comedy Couple (Hindi), and Sweet 16 (Bengali), among others, catering to a wide range of regional and language preferences.

With this launch, Vi continues to strengthen its position as a content aggregator, offering a wide range of entertainment formats through a single platform, while staying aligned with evolving consumer preferences.