10 Points Finance Influencers Should Know About SEBI’s New Rules

The Securities Exchange Board of India (SEBI) has implemented new regulations targeting finance influencers, or ‘finfluencers,’ who operate on social media platforms without official registration. These rules are essential to ensure that all financial advice shared online comes from verified and trustworthy sources, protecting investors from potentially harmful or misleading information. Following these regulations is mandatory to maintain the integrity of financial advisement on digital platforms, ensuring that influencers provide only accurate and unbiased information.

10 Things Young Influencers Should Know About SEBI’s New Rules

1. Get Registered: If you want to talk about money and investments on social media, you need to be officially registered with SEBI. No registration means you can’t give specific financial advice.

2. Know What’s Off-Limits: SEBI says if you’re not registered, you can’t handle money transactions, refer clients, or connect your tech systems with any financial advising activities.

3. SEBI is Watching: SEBI has shut down over 15,000 accounts or platforms of finance influencers who weren’t following the rules. They’re serious about cracking down on those who don’t comply.

4. Breaking Rules Has Big Consequences: If you give financial advice without approval, SEBI might shut down your social media or website.

5. Some Teaching is Okay: You can still create content that educates people about finance as long as you don’t recommend specific investments or promise any returns.

6. Protect Your Followers: The new rules are there to keep your followers safe from misleading advice that could hurt their finances.

7. Be Careful What You Post: Every piece of financial advice you share is going to be checked more carefully to make sure it’s fair and correct.

8. Be Open About Your Links: Always tell your followers if you’re working with financial companies or if you’re registered with SEBI. Honesty is key.

9. Keep Learning: Stay up-to-date with SEBI’s latest rules and maybe even take some courses to make sure you’re giving the best advice.

10. Think Before You Partner: If you want to team up with financial companies, make sure they follow SEBI’s rules too. Only partner with others who are also registered.