Meghalaya Government Empowers Youth and Creators with New Initiatives

The Meghalaya government is taking a big leap forward in supporting its young talent and fostering a vibrant creative scene within the state. Two key initiatives, the launch of the “Hello Meghalaya” OTT platform and the Meghalaya Content Creator Awards 2024, aim to empower aspiring filmmakers, musicians, and content creators.

Hello Meghalaya: A Platform for Local Talent

Chief Minister Conrad K Sangma officially unveiled “Hello Meghalaya” on Thursday, a government-run OTT platform specifically designed to showcase and monetize the creative output of Meghalaya’s youth. This move seeks to engage the state’s large youth population in productive pursuits and stimulate economic growth.

The platform offers a diverse range of content, including movies, music videos, short films, and more. To incentivize creators, filmmakers can earn up to Rs. 5 lakhs per film, with additional funding available for projects receiving national or international acclaim. Additionally, content creators can receive a monthly income of Rs. 18,000 for uploading content, with the potential for even greater earnings based on viewership.

For an added boost, the government plans to stream key live events on the app, showcasing the state’s football league matches, music festivals, and initiatives like the Meghalaya Grassroots Music Project (MGMP).

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Meghalaya Content Creator Awards: Recognizing Excellence

The launch of “Hello Meghalaya” coincided with the prestigious Meghalaya Content Creator Awards 2024. This event celebrates and acknowledges the exceptional creative talent and dedication of Meghalaya’s content creators across various fields.

The awards ceremony saw the presence of prominent figures like Chief Minister Sangma, Chief Secretary Donald P Wahlang, Tourism Minister Paul Lyngdoh, and other esteemed guests. Speaking at the event, Minister Lyngdoh highlighted the MGMP’s success in supporting over 3,000 musicians in earning a livelihood through music.

Here are the winners of Meghalaya Content Creator Awards 2024:

Most Viral Influencer Award: @biria_shillong

Best Green Influencer Award: @official_greentechmegh_india

Best Social Change Influencer: @jrstorytellerlyndon3668

Best Food Influencer: @triyanbabilsi

Best Makeup Influencer: @rachel16makeup

Best Infotainment Influencer: @TechnologyDaKhasi

Best Lifestyle Influencer: @pema_leilani

Emerging Influencer Of The Year: @waribravescancerworry

Best Health & Wellbeing Influencer: @dapalei_linna_warjri

Best Travel Influencer: @born_hypergirl and @Kimovlogs182

Best Music Influencer: @saldorik_dio and @wanjoppp

Best Fashion Influencer: @kham_

Check out these regional influencers from Meghalaya to discover their unique content!

Both the “Hello Meghalaya” platform and the Content Creator Awards represent the Meghalaya government’s commitment to bridging the gap between potential and possibilities for the state’s young artists and creators. These initiatives aim to inspire and empower a new generation of creative minds to thrive and showcase their talents on a wider stage.