Aashna Shroff Teams Up With Ray-Ban Meta For Bangkok Travel

Aashna Shroff Collaborates With Ray-Ban Meta 

Fashion and lifestyle creator Aashna Shroff has collaborated with Ray-Ban Meta for her latest travel campaign, documenting her trip to Bangkok using the brand’s AI-powered smart glasses. Through the partnership, Aashna showcased how creators can capture travel moments hands-free while staying immersed in the experience. The campaign highlights Meta’s growing focus on wearable technology for content creators, with the Ray-Ban Meta smart glasses allowing users to record first-person videos, capture photos, listen to music, and interact with Meta AI using voice commands.

Who Is Aashna Shroff?

Aashna Shroff is one of India’s leading fashion and lifestyle creators with over 1 million followers on Instagram. She first gained recognition through her blog, The Snob Journal, before expanding into YouTube and social media, where she shares fashion, beauty, travel, and lifestyle content.

Based in Mumbai, Aashna also runs her own ventures, including The Snob Shop, an online fashion platform, and The Snob Home, a home décor brand.

What Did The Collaboration Showcase?

As part of the campaign, Aashna documented her Bangkok travels using the Ray-Ban Meta smart glasses, demonstrating how wearable technology can simplify content creation while travelling.

The glasses allow creators to:

• Capture photos and first-person videos hands-free.
• Record moments using voice commands.
• Listen to music and take calls.
• Sync content directly for sharing across Meta platforms.

The collaboration blends fashion, travel, and technology, showing how smart glasses can become part of a creator’s everyday workflow.

A Creator With Global Brand Partnerships

Over the years, Aashna has partnered with several leading beauty, fashion, and lifestyle brands, including L’Oréal, Maybelline, Estée Lauder, and Nykaa. The Ray-Ban Meta collaboration adds another global technology brand to her portfolio, reflecting the increasing role creators play in launching and demonstrating new consumer tech.

Aashna Shroff’s Personal Life

Born on August 4, 1993, Aashna Shroff studied fashion and design before beginning her content creation journey in 2013.

In January 2025, she married singer Armaan Malik after several years of dating. The couple frequently shares glimpses of their personal and professional lives with their audiences on social media.

Why Does It Matter?

The collaboration reflects the growing intersection of fashion, travel, and wearable technology. As smart glasses become more advanced, brands are increasingly partnering with creators to demonstrate how the devices fit naturally into everyday content creation.

For creators who frequently shoot while travelling, products like Ray-Ban Meta offer a more hands-free approach to capturing experiences, making content creation faster and more immersive.