Creator Parul Gupta Launches Her First-Ever Product, TESORA Infrared Cooker

Parul Gupta, an entrepreneur known for her innovative ideas, launched TESORA Infrared Cooker

Popular food creator and chef Parul Gupta, widely known as Cook with Parul, has officially launched her first-ever product, the TESORA Infrared Cooker. The launch marks an exciting new chapter in her journey as she expands her brand beyond digital content and into the kitchen appliance space. Sharing the announcement with her followers, Parul described the moment as the realization of a long-held dream. With the launch of TESORA, she aims to make everyday cooking more convenient. At the same time, she hopes to deliver results similar to traditional gas cooking.

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A post shared by Cook with Parul (ChefParulGupta) (@cookwithparul)

What Makes TESORA Infrared Cooker Special?

The TESORA Infrared Cooker is designed to offer “gas jaisi cooking” without the hassle of LPG cylinders. Positioned as a modern alternative for home kitchens, the cooker promises ease of use and versatility for everyday cooking needs.

Parul introduced the product through an emotional launch post, celebrating the milestone with her community. The product reflects her deep understanding of home cooking, built over years of creating recipe and kitchen-focused content. She has shared content for millions of viewers across her social media platforms.

A New Chapter for Cook with Parul

With over 2.3 million followers on Instagram and more than 15 million subscribers across platforms, Cook with Parul has become one of India’s most loved food creators. In addition, she has won multiple creator awards and spoken at TEDx events.

The launch of TESORA Infrared Cooker marks her entry into the creator-led product space. It showcases how digital creators are building brands that extend beyond content.