Prajakta Koli Becomes the Face of Rubans Accessories

Digital creator and actor Prajakta Koli, popularly known as MostlySane, has partnered with jewellery brand Rubans Accessories as its face in October 2026. The collaboration brings together Koli’s accessible personal style and Rubans’ range of ethnic, American diamond and demi-fine jewellery. The partnership was announced through social media content that used a playful apology-style message to introduce the collection. “Sorry, Prajakta, we didn’t mean to offend you!” the brand wrote, inviting viewers to discover its jewellery range. The promotional content features Koli discussing the brand’s collection, which spans everyday accessories and festive jewellery. The partnership places her in the fashion and accessories space, extending her commercial presence beyond her established comedy and lifestyle content.

Prajakta Koli’s Growing Fashion and Beauty Portfolio

Rubans is not Koli’s first association with a consumer brand. She has previously worked with brands across personal care, fashion and lifestyle.

One of her longer-running partnerships has been with Gillette Venus, which began in 2019. Koli became the digital face of the personal-care brand, featuring in campaigns around grooming and self-care. In 2026, she also collaborated with Venus on a grooming set, further extending the association.

In fashion, Koli collaborated with Go Colours on the MostlySane collection. The second edition, launched in May 2026, featured women’s bottomwear, including trousers, a skirt, a skort and cargo styles. The collaboration connected her personal brand with a product range designed around everyday wear. She has also worked with brands including Bata, Cadbury, Braun and Slay Coffee, according to a published roundup of her brand partnerships. These associations span footwear, confectionery, beauty tools and beverages, illustrating how creators with established audiences can work across multiple consumer categories.

Why the Rubans Partnership Matters

For Rubans, partnering with a creator known for humour, lifestyle content and beauty-related videos offers a way to introduce jewellery to audiences through a familiar face. Koli’s established online presence also gives the brand an opportunity to connect everyday accessories with festive styling.

For Koli, the collaboration adds another fashion and accessories association to a portfolio that already includes personal care and apparel. It also reflects a wider trend in influencer marketing, where creators are becoming part of product campaigns across categories rather than remaining tied to a single content niche.

The partnership’s longer-term impact will depend on audience response and how effectively the campaign translates attention into interest in the products. For now, the Rubans collaboration marks another step in Koli’s continued presence across India’s fashion and beauty landscape.