Finance
Government Introduces New Regulations for Influencers
The Indian government introduced fresh regulations aimed at ensuring compliance with the Consumer Protection Act among social media influencers and individuals endorsing products or treatments related to medical conditions, according to an official statement. The latest guidelines are a continuation of the standards introduced in March 2023 to ensure that individuals do not mislead their audiences when endorsing products or services.
The primary objective is to guarantee compliance with the Consumer Protection Act and its associated regulations and directives, as stated by Rohit Kumar Singh, the Secretary of Consumer Affairs. Under these guidelines, deceptive advertisements, unsupported claims, and a lack of transparency in endorsements related to health and wellness are now subject to penalties under consumer protection laws.
Digital influencers, particularly those on popular social media platforms like Instagram, wield significant influence. Influencers are a vital component of the vast industry that drives sales and marketing through entertainment, as they enter into marketing agreements with companies to endorse products. They play a pivotal role in shaping the purchasing decisions of their extensive base of social media followers.
Creating and sticking to a budget is foundational for sound financial management. You can use it to keep tabs on your money coming in and going out, save for future objectives, and be ready for unforeseen bills. Teen budgeting is a wonderful means for instilling fiscal responsibility and laying the groundwork for future financial literacy. […]
Hibox Scam update: In a shocking turn of events that has sent ripples through both the financial and entertainment industries, several high-profile social media influencers and comedians find themselves at the center of a massive investment scam. The Delhi Police have summoned popular figures including YouTuber Elvish Yadav and comedian Bharti Singh in connection with […]
India has recently experienced a notable IPO boom. In the Indian IPO boom, finance creators have emerged as a significant force. The surge comes with challenges. Companies must manage regulatory requirements and market fluctuations, while investors should be cautious and perform due diligence—here, the finance creators play an important role. Here are a few finance […]
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