Once a niche corner of the internet, ASMR (Autonomous Sensory Meridian Response) has crossed into the mainstream in India. Through 2025 the format has exploded across...
Scroll through Indian food content today and one thing becomes clear: not all viral food is loud, glossy or restaurant-led. Some of the most powerful food...
Christmas cooking in Indian homes is no longer limited to the regular fruit cake and plum pudding alone. The festive table today reflects a wider shift,...
If you’re someone who loves discovering new dishes, small businesses, and the taste of a city beyond the obvious, these creators bring Gujarat’s most exciting food...
With the holiday season nearing, several Indian chef creators and bakers have begun sharing their Christmas cake recipes, including those who ferment fruits months in advance....
Kickstarting your weight loss journey can be challenging, but making mindful food choices can make it easier. Fitness coach Anushka Singh recently shared six vegetarian breakfast...
It’s officially mango season, and no one’s celebrating it like India’s favourite chef influencers. Whether it’s nostalgic treats like aam papad or trendy creations like mango...
For those seeking vegan recipes with a South Indian flair, Vijayalakshmi Vikram’s Instagram page is a must-visit. Known as ‘Viji Moo’ on social media, she crafts...
Subhana Hazarika, an agripreneur from Nazira, Assam, left city life after her husband’s ONGC retirement to start an organic farm on a two-bigha plot. With Krishi...
In May 2023, Revant Himatsingka, aka Food Pharmer, initiated the ‘Label Padhega India’ campaign. This movement encouraged Indians to read and understand food labels. It helped...
